At PR News' Spring Awards Luncheon on March 22, 2017 at the National Press Club in Washington, D.C., hundreds of communications and PR professionals gathered to celebrate the top campaigns in the CSR and nonprofit sectors.
2017 CSR Awards Winners and Honorable Mentions
CSR Hall of Fame Winners
Agency CSR A-List Winners
Corporation (<25,000 employees)
Winner
Winner
Honorable Mentions
- USANA Health Sciences
- PJ Lhuillier Group of Companies
- Pioneer Services
- GOJO Industries
- Flowserve Corporation
- Dallas Fort Worth International Airport
Corporations (>25,000 employee)
Winner
Winner
Honorable Mentions
- Oracle
- ManpowerGroup
- Food Lion
CSR Professional of the Year
Honorable Mentions
- Jane Madden, Burson-Marsteller
- Nicole Koharik, GOJO Industries
- Nikos Avlonas, Centre for Sustainability and Excellence
Annual Report
Honorable Mentions
- USANA Health Sciences
- Martin Brower
- The Lifetime Healthcare Companies
- Food Lion
- FINCA International
- The Clorox Company
- Arby’s Restaurant Group, Inc.
- American Cleaning Institute
Blog
Winner
Winner
Honorable Mentions
- Causecast
- Arrow Electronics
Cause Branding Campaign
Honorable Mentions
- SPN Communicatons – KFC Footbattle: International Youth Festival of Active Lifestyle Season 2016
- PJ Lhuillier Group of Companies – Sports Advocacy Campaign
- MetLife – Multipliers of Prosperity
- M Booth – That Ship Hasn’t Sailed: Carnival Cruise Line’s Honor. Family. Fun.
- Creation – Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
- Cracker Barrel Old Country Store – Operation Rocker: Cracker Barrel’s Summer Salute to Military Families
- Amway – The Power of 5 Million Nutrilite Little Bits
Community Affairs
Honorable Mentions
- Mastercard – Girls4Tech
- Honeywell – Hometown Solutions & Safe Water Network India – Telangana
- Honeywell – Hometown Solutions & Operation USA – Ngolos Elementary School
- Food Lion Feeds – Year Two
- Burson-Marsteller and BVK – CITGO Caring for Our Coast
- Aurora Health Care – Better Together Fund
Corporate-Community Partnership
Honorable Mentions
- Houghton Mifflin Harcourt – Curious World Tour
- Discovery Education and Pepco Holdings – Pepco STEM Club
- Cambia Health Solutions – Harnessing Employee Volunteerism Power for Global Health Care Change
- CA Technologies – Guppy Tank
- Teva Pharmaceuticals – Corporate Sponsorship: Teva/Direct Relief
- Takeda Oncology – Music 2 Fight Myeloma
- PPG – COLORFUL COMMUNITIES Program
- Mastercard – Girls4Tech
- Ketchum – H&R Block: I Was a Teenage Budget Hero
- Food Lion – The “Feedys” Awards: Feeding Our Community by Empowering Our Food Banks
- CBS EcoMedia – Team8 Tour: Building Healthy Communities
CSR on a Shoestring
Winner
Winner
Honorable Mentions
- Workiva Inc. – July 2016 Sustainability Report
- Rainier Brewing Company – Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
- IAC Applications
Diversity Communications
Honorable Mentions
- Food Lion – Supporting Our CIAA Schools Through Feeding Our Communities
- Cisco’s commitment to making the world a better place
- 4A’s with Havas PR North America – The 4A’s: An Industry Under Fire Comes Out Swinging
Employee Relations
Honorable Mentions
- MSLGROUP for The Home Depot Foundation – Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
- Hill+Knowlton Strategies and Banfield Pet Hospital – Pet-Friendly Workplace PAWrometer
- Golden State Foods Associates Catch the Make a Wave Campaign
- Bacardi Limited – No Straws Pledge
Environmental Stewardship
Honorable Mentions
- Verde Brand Communications for KEEN Footwear – Live Monumental Campaign
- Rainier Brewing Company – Rainier Beer Gives Back and Taps Heritage with Tabs for Trees
- The Metropolitan Water District – Leaders in Environmental Stewardship: Outreach Campaign
- JetBlue – Leadership in Sustainability
- JetBlue – Business Social Environmental Responsibility Report
- Hilton – Department of Energy SWAP Program
Event CSR/Green Focus
Honorable Mentions
- Mary Kay Inc. – Global Day of Beauty 2016
- Havas PR – An Education Summit to Address Arizona’s Teacher Crisis: Let’s Talk Ed
- Food Lion – The “Feedys” Awards: Feeding Our Community by Empowering Our Food Banks
- Extended Stay America – Hotel Keys of Hope Cancer Survivors Reunion
- Burson-Marsteller and BVK – CITGO Caring for Our Coast
Green PR Campaign
Honorable Mentions
- Dallas Fort Worth International Airport – Sustainability, Transformed: DFW Airport Leads the World
- Cohn & Wolfe for Tom’s of Maine – The #LessWasteChallenge –
Media Relations
Honorable Mentions
- RF|Binder – CVS Health Kicks Butts in Partnership with Campaign for Tobacco-Free Kids
- MSLGROUP for The Home Depot Foundation – Celebration of Service: Creating Independence at Home for U.S. Veterans
- MSLGROUP – #FreeToWalk For The Allstate Foundation Purple Purse
- Vodafone – #BeStrong Anti-bullying Emojis
- JetBlue – Imaginations Take Flight with JetBlue’s Soar with Reading Initiative
- Anthem Foundation – Ranking Our Healthiest Cities with the American Fitness Index
Nonprofit/Corporate Partnership
Honorable Mentions
- Multiple Myeloma Research Foundation, Takeda Oncology and CURE Magazine – Moving Mountains for Multiple Myeloma
- MetLife – Dream, Save, Do: Financial Empowerment for Families
- IRPC Public Company limited – From Bench To Community
- International Paper – Forestland Stewards
- The Val Skinner Foundation and Discovery Education – Decoding Cancer
- CBS EcoMedia – Ending illiteracy in America
- BlueCross BlueShield of Western New York – Fitness at Canalside
- Anthem Foundation – Combatting Childhood Obesity with a Triple Play
Philanthropy Communications
Honorable Mentions
- Hyundai Motor America & APCO Worldwide – Hyundai Hope On Wheels, Every Handprint Tells a Story
- Havas PR – #GivingTuesday: The Day the World Gave Back
- Food Lion Feeds – The Great Pantry Makeover II
ProBono Campaign
Product Design/Redesign
Honorable Mentions
- Thermo Fisher Scientific – TSX400 Ultra Low Temperature Freezer Launch
Recycling Program
Honorable Mentions
- Zappos – THINK – #ImNotABox Campaign
- Hilton – Soap Recycling
Social Good
Honorable Mentions
- Discovery Education
- Teva Pharmaceuticals – Community Partnership Program
- PJ Lhuillier Group of Companies – Cebuana Lhuillier Disaster Resilience Campaign
- Nobel Ilac – Pink Toilet Project
- JetBlue – Imaginations Take Flight with JetBlue’s Soar with Reading Initiative
- Food Lion Feeds – Year Two
- Food Lion Feeds – The Great Pantry Makeover II
- Dell, PPR Worldwide and BWR Appoint Adrian Grenier as Dell’s First-Ever Social Good Advocate
- Creation – Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
- Bacardi Limited – No Straws Pledge
- Amway – The Power of 5 Million Nutrilite Little Bits
Social Media Campaign
Honorable Mentions
- Workiva Inc. – July 2016 Sustainability Report
- MSLGROUP for The Home Depot Foundation – Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
- Largemouth Communications – Kyle Petty Charity Ride Across America
- Food Lion Feeds – The Great Pantry Makeover II
- CIT – Foodortunity
- CBS EcoMedia – Charity Champions League: The Competition for Social Good
Social Media Communications
Honorable Mentions
- The Metropolitan Water District of Southern California – Engineering a Marvel: A Collection of Diverse Voices
- Food Lion Feeds – The Great Pantry Makeover II
Stakeholder Engagement
Honorable Mentions
- Delta Air Lines – The Hearts for Brussels Campaign
Sustainability/CSR Report
Honorable Mentions
- Hormel Foods
- Jackson Family Wines
- GOJO Industries
- Cone Communications – TARGET Corporate Social Responsibility Report
- Comcast NBCUniversal – 2016 CSR Report
- Axalta Coating Systems
- Ameren Corporation
Video Initiatives
Honorable Mentions
- Thermo Fisher Scientific – Give Us Hope
- RF|Binder – Insight Dialogues presented by The Rockefeller Foundation
- Food Lion Feeds – The Great Pantry Makeover II
- Creation – Pizza Hut Changes The Story with Pizza Hut: The Literacy Project
- Cone Communications – Communicating an Innovative Approach to Sustainability through Film: Kombit – The Cooperative
Volunteer Program
Honorable Mentions
- Thermo Fisher Scientific – STEM Education Program
- Teva Pharmaceuticals – Teva Tov
- Pizza Hut – Life Unboxed Volunteers
- Mastercard – Girls4Tech
- Discover Financial Services – Discover Cares: Using Expertise to Drive Volunteerism
- Cambia Health Solutions – Harnessing Employee Volunteer Power for Global Health Care Change
- AOL – Monster Help Day
- Anthem Associate Giving Program – Building Healthy Communities
Workplace Innovation
Winner
Winner
Honorable Mentions
- Teva Pharmaceuticals – Teva Tov
- Cone Communications – Making Community Possible at U.S. Bank