Media Relations

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Setting Up a Team of One for Success in Media Outreach

October 20th, 2021 by

Building a communication structure when you’re a team of one isn’t easy. We asked Taya Jarman, communications director, Institute for Public Health Innovation, how she’s doing it.

PR Pros Understand Katie Couric Better Than Most

October 15th, 2021 by

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

Is it Ethical to Pitch Positive Stories to Help Deflect Attention When You Anticipate a Crisis is Looming?

September 20th, 2021 by

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.

woman reading press releases on a computer

Press Releases Remain Popular, But They’re Not The Only Option

September 14th, 2021 by

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

How to Win the New Game Show for Media Relations Pros

September 10th, 2021 by

Jeopardy!, has simple rules. Similarly, pitching’s ‘rules’ are elementary, yet we forget them. Brush up here as we play “Know Your Show.”

Patience, Principle and Public Good: Media Trends for Effective Pitching    

September 8th, 2021 by

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

Media Relations Strategy Begins with a Data-Informed Basis for Targeting

September 1st, 2021 by

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

hurricane hitting building, flooding and trees blown aside

Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch

August 30th, 2021 by

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

kathy hochul smiling at press conference pulpit

Executive Positioning Takeaways From Kathy Hochul’s Press Debut

August 16th, 2021 by

Kathy Hochul’s challenge is one not unfamiliar to many communicators: signaling what kind of leader she will be following a rocky executive transition.

From a PR Tactics Standpoint, ‘Field of Dreams’ Game was a Mystery

August 13th, 2021 by

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.