Media Relations

How to Make Your Multi-Channel Media Relations Game Seamless

January 9th, 2020 by

This past December at PRNEWS’ Media Relations conference in Washington, D.C., Toner talked about the changing world of Media Relations in a digital landscape, why a multi-channel approach incorporating both marketing and PR is the path to making it happen, and how to make your multi-channel game seamless.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

Strong Demand Seen for Acquisition of PR Firms in 2020

January 3rd, 2020 by

In this third set of 2020 predictions, communicators anticipate strong demand for mergers and acquisitions of PR firms, a rise in personalized stories and PR pros increasing their use of sophisticated data as audiences become more difficult to reach. Other predictions include a fierce response from healthcare to political criticism and an increase in relationships with non-traditional media outlets.

Personalization Dominates PR Pros’ Predictions for 2020

December 30th, 2019 by

As is our tradition, in late November PRNEWS asked senior communicators to prognosticate about the coming year. This is the first installment of a multi-part series containing their predictions for 2020. In this first installment, one of the dominant themes was the importance of personalization in various aspects of PR. We’ll run subsequent parts of this series throughout this week.

How to Help Your Email Pitch Stand Out to Reporters

December 17th, 2019 by

How can a pitch really stand out in a crowded inbox? A panel of experts from both sides of the comm fence including Laura Brusca, vice president for corporate communications at Forbes, Tom Butts, content director at TV Technology, Monica Melton, assistant editor at Forbes Innovation, Howard Mortman, director of communications at CSPAN and Seth Gilpin, product marketing manager at Cision, dispensed wisdom at the How to Pitch Reporters on Email panel at the PRNEWS Media Relations Conference on Dec. 13 in Washington, D.C..

How Soledad O’Brien Inserts News Back into the News

December 16th, 2019 by

TV journalist Soledad O’Brien offered attendees at last week’s PRNEWS Media Relations Conference plenty of tips about storytelling and pitching. For example, when telling an ostensibly dry policy story, she looks for people whose lives are affected by the policy.

New Media Poses Challenges, and Opportunities, for Media Relations

December 16th, 2019 by

Journalists and public relations experts discussed adapting to new media strategies at the PRNEWS Media Relations Conference in Washington, D.C. on Dec. 13. The panel, “Rethinking Media Relations in the Age of New Media,” included Brandon Arolfo, head of PBS digital studios, Sara Fischer, media reporter for Axios, Nicole Smith, director of corporate communications at IAC and Katina Arnold, vice president, corporate communications at ESPN.

Survey Whacks at News Release Assumptions

December 12th, 2019 by

Press releases may be fading in popular PR practice, but in some cases they’re part of the regulatory regime. Business Wire, a distributor of press releases, and the data firm Onclusive collaborated on a survey of 17,000 press releases. Some of its findings are surprising.

Eight Questions PR Pros Should Ask to Uncover News in any Sector

December 6th, 2019 by

Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.

Perfect Pitching Practices From 2018’s Media Relations Conference

December 5th, 2019 by

Brevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during last year’s PR News Media Relations Summit in Washington, D.C. This year’s summit features an interactive pitching workshop on 12/12 and a pitching panel on 12/13.