Media Relations

Here are three ways for public relations professionals to use politics to secure positive post-midterm media coverage without causing self-inflicted injuries.

A packed calendar doesn’t necessarily mean a productive conference. Some conversations lead to meaningful relationships and opportunities. Others don’t. And when rushing between meetings, attendees can easily miss what makes conferences valuable in the first place.

Katie Zacharia’s first briefing lasted less than 15 minutes. Days later, she was out of the role, ending one of the shortest tenures in modern White House history. Whatever your politics, the lesson is about preparation.

Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.

The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

Jack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.