Media Relations

How to Measure Influencers in an Age of Bad Actors

January 17th, 2019 by

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

PR News Checklist: 7 Practices of Every Good Media Relations Professional

January 14th, 2019 by

Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and  program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin. That’s why we host our annual Media Relations Conference in D.C. every December. Here are some of the key takeaway’s from last month’s show at the historic National Press Club.

How Jail PR Pros Built on a Positive Story to Convince Media Good Things Happen Behind Bars

January 1st, 2019 by

How can a brand or organization communicator generate positive media coverage when reporters gravitate toward bad stories? This case study offers an example of how a communications team at a jail overcame that issue. And the resulting story continues to generate additional positive coverage.

PR Lessons Learned from the 2018 Political Scene

December 31st, 2018 by

Veteran PR pro and former journalist Arthur Solomon offers the second of his two-part series about the valuable lessons communicators can learn from federal government communications. Pulled from 2018’s headlines, the examples he uses offer lessons in ethics, crisis and other PR activities.

3 Media Relations Lessons Facebook Could Learn From Its Fact-Checkers

December 14th, 2018 by

After the spread of misinformation on Facebook prior leading up to the 2016 presidential election, the social giant began a partnership with journalists to factcheck and flag false news stories on the platform. Now, two years after the program began, some participating reporters are calling for its discontinuation, alleging that the partnership is little more than a crisis PR stunt and that Facebook has compromised their journalistic integrity.

How Lockheed Martin Built Out a PESO Strategy Around Audience Personas

December 13th, 2018 by

When it comes to developing a sound PESO strategy, building out audience personas creates a smart roadmap for honing your media relations strategy. Audience personas don’t need to come exclusively through fictional characters. In Lockheed Martin’s case, they actually first came through a writer.

Pitching Tips from D.C.’s Top Journalists: Emphasize People Not Policies

December 10th, 2018 by

It’s hard to attract the attention of a mass-media journalist at a time when most of the media is absorbed with covering gossipy daily distraction stories, two top-flight D.C. reporters told PR News’ Media Relations conference December 6. Still, there are ways to pitch substantive stories to journalists, including finding a person to profile who’s been touched by a policy decision.

Eight Tips for Better Pitching

December 6th, 2018 by

It’s an oft-asked question in PR: How do I get media to listen to my pitch and perhaps gain some coverage? A panel of journalists and PR pros offered answers to this query during a session on media pitching at PR News’ Media Relations conference Dec. 6 in Washington, D.C.

Five Tips to Get Your Pitch Covered in Major Media

December 1st, 2018 by

One of the top issues with PR pros asked to pitch stories to the media is getting coverage in major media. So many executives think the Sun rises and falls with the Wall St. Journal and the NY Times. OK, so how do you get a mention in one of those papers? We asked someone who’s climbed that mountain to give us tips.

Muck Rack Says Journalists Want Relationships With PR on Social

November 20th, 2018 by

We caught up with Muck Rack COO Natan Edelsburg ahead of his panel appearance at PR News’ Media Relations Conference, going down Dec. 6 at D.C.’s National Press Club, to hear what communicators can learn to better interact with journalists on social.