Media Relations

Ana Navarro Urges PRNEWS Summit Attendees to Treasure Truth

February 26th, 2020 by

In a wide-ranging address during day 2 of PRNEWS’ Crisis and Measurement Summit in Miami, political strategist Ana Navarro had positive and negative things to say about social media. In the end, though, she believes PR pros have a difficult but important mission to promote truth in messaging. “Don’t give up on the facts,” she said.

Iowa Caucus Creates Historic Crisis for Iowa Democratic Party

February 4th, 2020 by

While everyone anticipates the release of Iowa Caucus results, PR and crisis management pros are more inclined to discuss the crisis response of the Iowa Democratic Party. Technological glitches may be common, but to fail on such a grand stage, when timely results are expected, shows cracks in an already shaky system, debilitating public trust in a year when it’s most important.

Lessons from PR Pros on the Ground at Super Bowl LIV

January 31st, 2020 by

The Super Bowl can be a benchmark in a communicator’s career. An experience at the big game can make or break a brand, as well as bring out the best (or worst) in any professional. The hours are long, but the payoffs can be great. So what can we learn from Super Bowl PR veterans on how to handle what seems to be a larger-than-life media event?

How to Make Your Multi-Channel Media Relations Game Seamless

January 9th, 2020 by

This past December at PRNEWS’ Media Relations conference in Washington, D.C., Toner talked about the changing world of Media Relations in a digital landscape, why a multi-channel approach incorporating both marketing and PR is the path to making it happen, and how to make your multi-channel game seamless.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

Strong Demand Seen for Acquisition of PR Firms in 2020

January 3rd, 2020 by

In this third set of 2020 predictions, communicators anticipate strong demand for mergers and acquisitions of PR firms, a rise in personalized stories and PR pros increasing their use of sophisticated data as audiences become more difficult to reach. Other predictions include a fierce response from healthcare to political criticism and an increase in relationships with non-traditional media outlets.

Personalization Dominates PR Pros’ Predictions for 2020

December 30th, 2019 by

As is our tradition, in late November PRNEWS asked senior communicators to prognosticate about the coming year. This is the first installment of a multi-part series containing their predictions for 2020. In this first installment, one of the dominant themes was the importance of personalization in various aspects of PR. We’ll run subsequent parts of this series throughout this week.

How to Help Your Email Pitch Stand Out to Reporters

December 17th, 2019 by

How can a pitch really stand out in a crowded inbox? A panel of experts from both sides of the comm fence including Laura Brusca, vice president for corporate communications at Forbes, Tom Butts, content director at TV Technology, Monica Melton, assistant editor at Forbes Innovation, Howard Mortman, director of communications at CSPAN and Seth Gilpin, product marketing manager at Cision, dispensed wisdom at the How to Pitch Reporters on Email panel at the PRNEWS Media Relations Conference on Dec. 13 in Washington, D.C..

How Soledad O’Brien Inserts News Back into the News

December 16th, 2019 by

TV journalist Soledad O’Brien offered attendees at last week’s PRNEWS Media Relations Conference plenty of tips about storytelling and pitching. For example, when telling an ostensibly dry policy story, she looks for people whose lives are affected by the policy.

New Media Poses Challenges, and Opportunities, for Media Relations

December 16th, 2019 by

Journalists and public relations experts discussed adapting to new media strategies at the PRNEWS Media Relations Conference in Washington, D.C. on Dec. 13. The panel, “Rethinking Media Relations in the Age of New Media,” included Brandon Arolfo, head of PBS digital studios, Sara Fischer, media reporter for Axios, Nicole Smith, director of corporate communications at IAC and Katina Arnold, vice president, corporate communications at ESPN.