Writing

Ann Handley: Slow Down and Mind the Cockroaches

May 10th, 2019 by

It was a fitting message for the final speech of The Social Shake-Up. Though attendees were loaded with days of social media takeaways, they also were beginning to feel the effects of some great parties and a lot of shaking. Clad in a great suit, Ann Handley urged the crowd to slow down…strategically. Well received, Handley’s message was loaded with insightful tips about improving content creation.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

Crisis Tips from Robert Kraft’s Non-Apology Apology

March 25th, 2019 by

Sometimes the most difficult parts of PR crisis management are the basics, when and if to react to something and what to say. The billionaire owner of the Super Bowl champion New England Patriots provides fresh evidence as he and his entourage mangle the sex scandal he’s battling. Was issuing an inauthentic apology the way to go?

How to Write a Quotable Quote for That Next Press Release

March 25th, 2019 by

It’s no big secret that public relations professionals often do all the leg work on press releases, including writing and suggesting quotes for executives’ approval. Here are a few pointers to keep in mind while crafting or communicating these scripted soundbites.

The Importance of ‘So What? Why Now?’ and Other Writing Tips

March 18th, 2019 by

Asking the questions ‘So What? Why Now?’ when you’re writing a pitch or a press release was just one of many tips offered during PR News’ Writing Workshop March 15, 2019, in Washington, D.C. Others included the importance of grammar and excessive proofreading-one former journalist said she used to discard pitches that contained typos and poor grammar.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

How Giving Clients a Rest Can Help Your Messaging

January 18th, 2019 by

The keys to improving your client communications, writes Ryan George, assistant VP of marketing and communications at the wealth management firm 1st Global, are relevance, empathy, specificity and timeliness, or REST. These tips will awaken the messages you send to your target audience.

PR Lessons from the New Hospital Price-Posting Regulation

January 14th, 2019 by

2019 brought new regulations, including one that requires hospitals to post online their standard prices. Unfortunately, the goal of transparency in hospital pricing is still a long way off. There are, though, takeaways that communicators in all fields can learn from this issue.

Multitalented Hannah Storm Urges Authenticity in Storytelling [VIDEO]

January 9th, 2019 by

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

12 Words and Phrases to Banish From Your Press Release

January 7th, 2019 by

Here are a dozen words or phrases to avoid, words and phrases that tend to turn off recipients of a press release—ultimately relegating your pitch to the unenviable circular file.