Writing

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Creating Thought-Leadership Articles that Media will Publish

June 22nd, 2022 by

As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

AP Stylebook

AP Style Update: Financial Markets

June 21st, 2022 by

[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued

Are Thought-Leadership Bylines No Longer Delivering? Here’s How They Can

June 13th, 2022 by

As we know, there’s a lot of pressure on PR. This pressure makes communicators consider which PR tools still provide value. Is a standby of PR–the thought-leadership essay–becoming obsolete? Am I a pessimist? Actually no,… Continued

Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

AP Stylebook

AP Style Updates: COVID-19

April 12th, 2022 by

We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

In 2022, Resolve to Improve Your Writing

December 14th, 2021 by

Making resolutions is a New Year’s tradition. For PR pros, resolving to improve one’s writing is a useful objective. Here’s how.

AP Stylebook

AP Style Updates: Cryptocurrency and Emerging Technologies

November 19th, 2021 by

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

AP Stylebook

AP Style Updates: Diversity, Equity and Inclusion

August 18th, 2021 by

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

Writers struggle to create b2b tech PR content

Survey Finds a Skills Gap for B2B Tech Communicators

June 10th, 2021 by

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.