Internal Communication

Topeka Zoo Shows Communications Savvy After Tiger Attack

April 22nd, 2019 by

The media often points to examples of large brands failing to observe crisis-response best practices. The incident at the Topeka Zoo on Saturday (April 20) showed a small nonprofit conducting crisis PR at very high levels. The Zoo not only communicated quickly and transparently, it did so with sensitivity. Some large brands and organizations should take note.

What Goldman’s New Dress Code Says About the Millennial Workplace

March 6th, 2019 by

On Tues., March 5, investment bank and financial services company Goldman Sachs Group Inc. announced that it would loosen up its stringent employee dress code. Announced via internal memo signed by Goldman executives including chief executive David Solomon, this new “firm wide flexible dress code” has been instituted due to “the changing nature of workplaces generally in favor of a more casual environment.” The memo also urged employees to dress in a manner consistent with their client’s expectations.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

BuzzFeed’s Layoff Debacle Shows the Need for Robust Internal Comms

January 28th, 2019 by

Last week Buzzfeed announced that it would lay off 15 percent of its staff—including 43 journalists in its news division, and the announcement hit newswires as a troubling bellwether for digital publishing. The company, which first rose to fame for its viral listicles before later earning legitimacy as a journalistic enterprise, was initially quiet about one detail that was blasted by negative news headlines, tweets, and a protest letter by 400 current and past employees: it would not pay out earned PTO as a part of its severance packages.

Strong Communication Can Help You Keep Top Talent

January 23rd, 2019 by

There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.

How the Washington Nationals’ PR Team Communicates Internally [VIDEO]

January 11th, 2019 by

In theory, communicators should be good at keeping their team informed. Yet internal communications often is a problem. In this first of a series of short videos, Jennifer Mastin Giglio, VP of communications for the Washington Nationals Baseball Club, discusses how she keeps her team informed. The video was recorded just prior to a communications leaders roundtable that PR News and partner PublicRelay hosted.

Ten Ways to Promote Employee Engagement and Retain Top Talent

January 1st, 2019 by

How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.

6 Takeaways from GM’s Restructuring Announcement

November 27th, 2018 by

One of the maxims of employee communications is to avoid announcing job cuts or restructuring during the holiday season. General Motors ignored that norm with its announcement yesterday. Here are six other takeaways for communicators from GM’s announcement.

Research Finds Brands Don’t Prioritize Employee Engagement [INFOGRAPHIC]

September 19th, 2018 by

A key factor in recruiting and maintaining a fulfilled and productive workforce is good internal communications throughout the company. An engaged employee, who feels that their company is keeping them informed and prioritizing their well-being, is a happy employee. But how many businesses are actually making internal communications a priority? Not as many as there should be, according to a recent infographic from Arthur J. Gallagher & Co., a risk management, insurance and consulting firm.

The CMO Redefined: Insights From the Front Lines

August 31st, 2018 by

If you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.