Internal Communication

BuzzFeed’s Layoff Debacle Shows the Need for Robust Internal Comms

January 28th, 2019 by

Last week Buzzfeed announced that it would lay off 15 percent of its staff—including 43 journalists in its news division, and the announcement hit newswires as a troubling bellwether for digital publishing. The company, which first rose to fame for its viral listicles before later earning legitimacy as a journalistic enterprise, was initially quiet about one detail that was blasted by negative news headlines, tweets, and a protest letter by 400 current and past employees: it would not pay out earned PTO as a part of its severance packages.

Strong Communication Can Help You Keep Top Talent

January 23rd, 2019 by

There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.

How the Washington Nationals’ PR Team Communicates Internally [VIDEO]

January 11th, 2019 by

In theory, communicators should be good at keeping their team informed. Yet internal communications often is a problem. In this first of a series of short videos, Jennifer Mastin Giglio, VP of communications for the Washington Nationals Baseball Club, discusses how she keeps her team informed. The video was recorded just prior to a communications leaders roundtable that PR News and partner PublicRelay hosted.

Ten Ways to Promote Employee Engagement and Retain Top Talent

January 1st, 2019 by

How well your company retains top talent can boil down to engagement. Here’s a checklist of 10 tips to engage employees.

6 Takeaways from GM’s Restructuring Announcement

November 27th, 2018 by

One of the maxims of employee communications is to avoid announcing job cuts or restructuring during the holiday season. General Motors ignored that norm with its announcement yesterday. Here are six other takeaways for communicators from GM’s announcement.

Research Finds Brands Don’t Prioritize Employee Engagement [INFOGRAPHIC]

September 19th, 2018 by

A key factor in recruiting and maintaining a fulfilled and productive workforce is good internal communications throughout the company. An engaged employee, who feels that their company is keeping them informed and prioritizing their well-being, is a happy employee. But how many businesses are actually making internal communications a priority? Not as many as there should be, according to a recent infographic from Arthur J. Gallagher & Co., a risk management, insurance and consulting firm.

The CMO Redefined: Insights From the Front Lines

August 31st, 2018 by

If you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.

5 Best Practices for Communicating Changes in Leadership

August 6th, 2018 by

CEO turnovers are becoming an increasingly common occurrence in the business world. From a messaging standpoint, what’s most important when it comes to leadership changes is how the news is communicated to stakeholders, especially to internal employees. Change can be scary, and it is crucial to ensure the company’s workforce understands what’s going on, how it will impact them and the organization as a whole and how the transition process will take effect.

What Communicators Can Learn From How CBS Handles the Moonves Situation

July 31st, 2018 by

A PR crisis often becomes a media feeding frenzy. When the crisis involves a media brand and a CEO, it’s a frenzy run amok. Media, like PR, usually abhors being the story. The sexual harassment allegations against CBS chief Les Moonves are far more than the story of a top media executive and his brand wishing to stay out of the news, though. Communicators will be watching closely to see how CBS talks about this crisis, although the network might not be allowed make all its own choices.

Workforces Oppose ICE Dealings, Testing Brands’ Internal Comms Chops

July 13th, 2018 by

Employees of several companies, from Silicon Valley stalwarts like Amazon and Microsoft to professional services network Deloitte and its competitor McKinsey & Company, have publicly raised moral objections to the work that their companies conduct with the U.S. Immigration and Customs Enforcement agency (ICE), which carries out border separations. The trend presents a question for internal communicators: How should brands respond when employees object to business partnerships on moral grounds?