Internal Communication

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How to Ensure Employees are Valued During the Pandemic

June 30th, 2020 by

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.

88% of PR Pros See Industry Rebounding After Pandemic

June 22nd, 2020 by

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

A Communicator’s Guide to Reopening The Office

June 18th, 2020 by

As brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.

reset

It’s Time for a Communication Reset

June 16th, 2020 by

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

The Complexity of Brands Taking a Stand at This Time

June 10th, 2020 by

Communicators and the companies they represent are wrestling with what to communicate, if anything, about diversity and inclusion. In the end, the best response seems to be the authentic one, interviews with PR pros indicate.

Internal Communication Shows Support for Protest Movement

June 8th, 2020 by

Many employees have received or will receive statements from senior management detailing the company’s stance on supporting diversity and the Black Lives Matter protests. The PR community knows the power of communication and what words and messages represent. We look at how some companies and trade groups are shaping internal communication at this moment.

Mixed Bag: 88% Bullish on PR Returning to Size After Pandemic, but 70% Concerned about Future

June 2nd, 2020 by

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

NYSE Chief’s Reopening Message as Bullish as the Market

May 26th, 2020 by

There’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

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Diversity and Inclusion Remain Essential During the Pandemic

May 26th, 2020 by

In the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”

Team Rubicon

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization

May 22nd, 2020 by

As we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.