Internal Communication

walmart

Walmart Puts Employees First in Turkey Day Announcement

July 22nd, 2020 by

Walmart has announced it will be closing on Thanksgiving this year, breaking an annual tradition that draws large crowds of shoppers for holiday sales. Bringing together thousands of customers indoors is not advisable in a pandemic—or even legal, in many states, as things currently stand—but the move still comes as somewhat of a surprise given the massive financial losses suffered by retailers as a result of quarantine orders and store closures.

diversity

Weber Shandwick Releases and Owns Its Dismal Diversity Data

July 19th, 2020 by

Weber Shandwick did a very good thing last week. It released diversity data for its senior levels. The data were dismal and the agency said as much. It also made the correct point that benchmarks are needed before you can make improvements. Though the agency needs to offer detail about how it will improve, Weber has taken a bold first step.

Lessons Earned: How I Stopped Being Busy…Some of the Time

July 16th, 2020 by

Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.

Airbnb causes uproar

A Tale of Two Companies and Employee Relations: Verizon and Airbnb

July 15th, 2020 by

As the virus continues to impact every business across the globe, there certainly are no right answers on how to tackle different companies’ economic issues. While Airbnb’s heart may have been in the right place, it also may have benefitted from some sort of interior plan instead of placing the burden on the consumer, much like Verizon’s training rollout.

Tell Your Client to Take the Exit

How to Respectfully Fire A Client

July 14th, 2020 by

When is it the right time to fire a client? And how do you do it? Some PR firms have issued statements about no longer working with tobacco or foreign dictators, for example. Refusing a client is never an easy decision, but sometimes it’s the only choice you have. We inquire with PR pros about the best ways to break up. 

Winners Announced for Top Places to Work in PR

July 12th, 2020 by

PRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.

PR Lessons from a Bizarre Friday in July

July 12th, 2020 by

It was a hot Friday in July. The perfect slow news day. But not for the world of PR, where some of the major teachings of the craft seemed to be thrown to the dustbin. See what happens when a brand CEO steps directly into politics, a brand disregards optics and the computer system of a mega-retailer goes whacky.

Leaders Who’ve Discovered Vulnerability Need to Explain New Approach

July 9th, 2020 by

What’s the role of brand storytelling during this difficult time? For master storyteller Miri Rodriguez, now is a perfect moment for brand stories. In a wide-ranging interview, she also urges C-suite members who’ve adopted a more human communication approach to preface it with an introduction to their softer side.

WNBA Dedicates Season to Social Justice, One Owner’s Pushback Sparks Controversy

July 8th, 2020 by

The WNBA and its players association announced on Monday that the league is dedicating its 2020 season to social justice, but one owner’s dissent sparked outrage among players.

Storytelling Gold and Your Company’s Pandemic History

July 8th, 2020 by

We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.