Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.
Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.
In this third set of 2020 predictions, communicators anticipate strong demand for mergers and acquisitions of PR firms, a rise in personalized stories and PR pros increasing their use of sophisticated data as audiences become more difficult to reach. Other predictions include a fierce response from healthcare to political criticism and an increase in relationships with non-traditional media outlets.
Last week, Uber reported $1 billion in losses, despite its third-quarter results beating estimates. This week, an angry social media mob reacted to Khosrowshahi’s comments by keeping the #BoycottUber hashtag trending all of Monday, dragging out many of the company’s skeletons in the process. For PR pros, the latest round of calls to #BoycottUber also contains many lessons around what constitutes good, and bad, investor relations. Here’s what we learned.
We’re guessing the sudden and untimely death of Deadspin (no pun intended) as a purveyor of no-holds-barred sports and social commentary will provide a case study for business students in what not to do with a successful endeavor. This post, from PR pro Dave Dykes and PRNEWS staffer Nicole Schuman, argues that the incident also offers a bevy of PR lessons.
It’s one of the dirty little secrets of PR: Internal communications is vital to the smooth operation of a company, yet it’s often the last to be given consideration. Early fall is a perfect time to shine up your internal communications efforts.
Social media has made listening easy, right? Not so fast. There’s listening and then there’s critical listening. It’s not hard to figure out which kind is more advantageous for communicators. Tips and thoughts about listening will help your career blossom.
Internal communications often is the dark-haired stepchild of PR. The communicators we spoke with insist a strong internal communications effort is a key ingredient in helping to avoid uncomfortable situations, including when disgruntled employees go to the media with their complaints.
As a company grows, so does its variety of personalities and backgrounds, which contribute to the promotion of diverse creations and thinking, ultimately making an organization more well-rounded. However, growth can yield growing pains, and at almost 100,000 employees strong, Google management felt it needed to revisit and remind its workforce of the importance of work and reel in what it saw as wasteful and hurtful discussions.
There’s no arguing about the importance of a steel-toed communication plan for a company merger. External AND internal communications need to be orchestrated in respect to many audiences—investors, employees, consumers, the media and more. It can be somewhat overwhelming for those involved to perform with speed and accuracy, all the while keeping a brave face for those unsure of an acquisition’s future impact.