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Communicators and marketers often devote a lot of effort to choosing the right words to use in their messages. While words matter, there is an argument or two to be made for also considering the heart when creating a message. And believe it or not, emotion counts when creating messages for both B2C and B2B audiences.
Upcoming Events and Award Deadlines
- November 16 — Nonprofit PR Awards
- November 20 — Webinar: Proven Tactics to Make SEO Your Earned Media Engine
- November 28 — Top Places to Work in PR Dinner
- December 4 — PR People Awards Luncheon
- December 4 — Top Women in Healthcare
- December 5–6 — The Media Relations Conference and Video Boot Camp
- December 7 — Social Media Awards
PR Insiders More
The Lists More
The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued
Publications More
PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
