Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.
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Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued