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Measurement What We Learned From Muck Rack’s ‘State of PR in 2019’ Survey [INFOGRAPHIC]
Digital PR Thanks to Amazon, Marketers May Be Able to Read Consumer Emotions
Media Relations Interviewing the Interviewer: How to Reach a Reporter in Niche Media
Storytelling The Players Tribune Allows Athletes to Take PR Into Their Own Hands
Branding/Reputation How a Solid Brand Persona Can Boost Your Business
Media Relations Pack Your Work With Emotion, and Other Tips From Platinum PR Honorees
Crisis Management Nike’s Quick Response to Maternity Snafu Shows Brand’s PR Acumen
Employee Relations Tips for Communicators During Mental Health Month
Crisis Management University of Maryland’s Latest Crisis Shows It Hasn’t Learned a Thing
Crisis Management How to Help Your Client Deal With Negative Online Reviews

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PR Measurement Guidebook

Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued

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Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued

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