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Media Relations Eight Questions PR Pros Should Ask to Uncover News in any Sector

Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.

Digital PR Year-End Lists Provide Spark for PR Strategy

Media Relations Perfect Pitching Practices From 2018’s Media Relations Conference

Crisis Management On the Offense: How to Evaluate Your Crisis Plan

freed up premium content How a Law Firm’s Videos Grab Views in a Crowded Field

Branding/Reputation How Arizona Used Social Sunshine to Warm The Winter Weary

PR Insiders Three Ways PR Can Use Data to Improve Performance

Social Media How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign

Branding/Reputation PR Lessons from How Retailers Explain Staying Open (or Closed) on Thanksgiving

Branding/Reputation How the Cranberry Went Social on Friendsgiving

Corporate Responsibility Social Good to be Thankful For

Upcoming Events and Award Deadlines

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PR Insiders More

By Seth Arenstein

Establishing Trust, Breaking Through the Noise Among Communicators’ Top Challenges for 2019

By James Watkins

Eight Questions PR Pros Should Ask to Uncover News in any Sector

By Brendan Streich

Three Ways PR Can Use Data to Improve Performance

By Jay Stephens

How Demographics and Firmographics Help Measure Earned Media

By David Gaier

Tips from the Crisis Firing Line: A Communicator Speaks

By Larry Krutchik

Social Media Tips as the World Turns Purple Again

The Lists More

2018 Social Media Awards

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued

2018 CSR & Nonprofit Awards

2018 Top Women in PR Awards

2017 PR People Awards & Rising PR Stars

2017 Top Places to Work in PR Award Winners

2017 Platinum PR Awards & Agency Elite Awards Winners

50 Game-Changers of PR for 2017

Publications More

PR Measurement Guidebook

Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued

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Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued