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PR Insiders Eight Questions PR Pros Should Ask to Uncover News in any Sector

Not every PR project or new client is glamorous. On the other hand, PR pros exist to generate coverage, among their many other duties. Here is a series of 8 questions that will help communicators unearth news and interesting story material in any sector. You should ask them of your executives twice monthly. At least.

Consumer Data Year-End Lists Provide Spark for PR Strategy
Media Relations Perfect Pitching Practices From 2018’s Media Relations Conference
Crisis Management On the Offense: How to Evaluate Your Crisis Plan
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PR Agencies How Arizona Used Social Sunshine to Warm The Winter Weary
PR Insiders Three Ways PR Can Use Data to Improve Performance
Social Media How Vanguard Drove Fan Engagement With an Integrated Marketing Campaign
freed up premium content PR Lessons from How Retailers Explain Staying Open (or Closed) on Thanksgiving
Branding/Reputation How the Cranberry Went Social on Friendsgiving
Corporate Responsibility Social Good to be Thankful For

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Establishing Trust, Breaking Through the Noise Among Communicators’ Top Challenges for 2019

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Eight Questions PR Pros Should Ask to Uncover News in any Sector

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How Demographics and Firmographics Help Measure Earned Media

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2018 Social Media Awards

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued

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PR Measurement Guidebook

Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued

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Crisis Management Guidebook

Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued

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