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Writing How a PR Pro Discovered the Pen Can Be Mightier Than the Keyboard
Crisis Management Poorly Written Blog Post Hides Google+ Data Breach
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Branding/Reputation Should an Aggrieved Brand Spread Its Bad News?
Media Relations Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse
Social Media 3 Features We’ll Miss From Google+ and How to Fill the Void
Digital PR How Marketers Can Address Digital Literacy and Why They Should
Crisis Management Pret A Manger Reaffirms Commitment to Labeling After Second Death
Crisis Management You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands
Corporate Responsibility Four Tips to Ensure Your Audacious Sustainability Stories Resonate

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PR Measurement Guidebook

Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued

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Crisis Management Guidebook

Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued

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Print Version

$449.00

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