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As the PR profession evolves—along with reporting structures and PR needs—it's important not to just stay abreast of these changes, but also advance your own knowledge and skills so that what you bring to the table is not just responding to these shifts but preparing for the next stages of evolution. With that in mind, here are five skill sets you need to have to be an effective future communicator.
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The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued
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PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
