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We've never experienced an economic recession in a heavily connected world. It might look very different from earlier downturns. And it might turn out that influencers, who can provide relatively low-cost content that connects authentically with audiences, will be an asset during a recession, argues Kaitlyn Hieb, a strategist at R/GA, a consultancy.
Upcoming Events and Award Deadlines
- January 28 — Top Women in PR Awards Luncheon
- February 25–26 — Crisis and Measurement Summit 2020
- March 6 — Digital PR Awards Deadline
- March 18 — Webinar: Tik Tok: Best Practices & How to Make it Work for Your Brand
- March 26 — CSR & Nonprofit Awards Luncheon
- April 10 — Top Places to Work in PR
- April 29 — Webinar: Communications for an Army of One
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PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
