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Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.
Upcoming Events and Award Deadlines
- October 19 — Corporate Social Responsibility Awards
- October 23 — Healthcare Communications Awards Luncheon
- October 23 — Healthcare Social Media Summit
- November 7 — Writing Boot Camp
- November 8 — Digital PR Awards Luncheon
- November 9 — Nonprofit PR Awards
- November 28 — Top Places to Work in PR Dinner
PR Insiders More
The Lists More
The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued
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PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
