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Some communicators believe that a brand should always keep its head down during a crisis, focusing on containing any issues internally and speaking to as few members of the media as possible. This is not always the best course of action, though. A sound media relations strategy can not only mitigate your crisis once it becomes external, but also help educate your audience and retain brand trust.
Upcoming Events and Award Deadlines
- November 16 — Nonprofit PR Awards
- November 20 — Webinar: Proven Tactics to Make SEO Your Earned Media Engine
- November 28 — Top Places to Work in PR Dinner
- December 4 — PR People Awards Luncheon
- December 4 — Top Women in Healthcare
- December 5–6 — The Media Relations Conference and Video Boot Camp
- December 7 — Social Media Awards
PR Insiders More
The Lists More
The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued
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PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
