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It's hard to attract the attention of a mass-media journalist at a time when most of the media is absorbed with covering gossipy daily distraction stories, two top-flight D.C. reporters told PR News' Media Relations conference December 6. Still, there are ways to pitch substantive stories to journalists, including finding a person to profile who's been touched by a policy decision.
Upcoming Events and Award Deadlines
- December 11 — Top Women in Healthcare
- December 11 — Webinar: Using LinkedIn to Grow Your Brand’s Influence
- December 14 — Social Media Awards
- January 25 — Top Women in PR Awards Luncheon
- February 27–28 — Crisis Management Summit
- March 15 — CSR and Nonprofit Awards Luncheon
- April 17–18 — PR Measurement Conference
The Lists More
The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan,… Continued
Publications More
PR Measurement Guidebook
Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PR News Measurement Guidebook… Continued
Crisis Management Guidebook
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued
