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Bumble Bee Tuna
Crisis Management Bumble Bee Tuna Latest Brand Casualty in Trump’s Firing Line

It doesn’t take much nowadays for a brand to get swept up in a political firestorm it didn’t even ask for. Take Bumble Bee Tuna for example. A legacy company for canned seafood and a lunchtime staple, found its name front-and-center after President Donald Trump’s rally Sept. 22 in Pennsylvania. 

covid-19
Crisis Management RESOURCES: Coronavirus Communications

Resources PRNEWS put together a list of resources for easy access, along with links to all of our…

coronavirus outbreak
Crisis Management CORONAVIRUS UPDATES: Communications, Coverage and PR Best Practices
Branding/Reputation Alongside Hobbits, Diaries and Elephants, Voter Registration Has a Day
ethics
Corporate Responsibility PR Council Supports Practitioners During Ethics Month
mentorship
Career Advice PR Pros: What Can Having a Mentor Do for You?
Corporate Responsibility NASCAR and AGA Team Up for Responsible Betting Campaign
Internal Communication A Fascinating Week Ahead for Facebook and Internal Communication
Branding/Reputation National Reputation is Important, Why is America’s Slipping?
Crisis Management Major Organizations Deliver Messaging for National Preparedness Month
Crisis Management Big Ten’s Reversal on Season Raises Questions
Crisis Management What Communicators Can Learn from the Boeing Report

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Lessons Earned: How a 3-Day Off-Site ‘Changed My Life’
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Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises

Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises

Put the thinking of an entire industry in the palm of your hands with PRNEWS’ brand new COVID-19 Special Edition—Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises. This just-updated crisis… Continued

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PR Measurement Guidebook

Numbers, Stats, Analytics: You may love it. You may hate it. Either way, it is a required skill these days, for all communicators. In this just published 10th edition of the PRNEWS Measurement Guidebook you’ll… Continued

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$99.00

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Print Version

$199.00

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