Explainers

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Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

green hushing

Explainer: What is Green Hushing?

March 27th, 2023 by

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Purpose Mission Goal Reason Speedometer 3d Illustration

Explainer: What are Impact Companies?

February 14th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

CHAT GPT conversation method illustrations on mobile hold by hands

Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

A graphic of question marks provides the background art for our PRNEWS Explainer series which starts with what is an ERG?

Explainer: S.M.A.R.T. Goals

January 13th, 2023 by

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

two people looking over charts and graphs for communications measurement

Explainer: Barcelona Principles

December 14th, 2022 by

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

Explainer: What is a Bounce Rate?

August 31st, 2022 by

We look at the definition of bounce rates and how they apply to communicators.