Corporate Social Responsibility

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Lots of Thinking and Perhaps a Committee are Required When Companies Decide to Take Stands

June 1st, 2021 by

It seems standard practice that companies must act, or at least speak, on social and political issues. In addition, it’s generally held that CEOs, often the face of a company, have a duty to take stands on issues. The deeper you go, though, all this appears more complicated.

There’s a Rise in Accountability on ESG Issues Coming; Here’s How Companies Can Handle It

May 25th, 2021 by

You’d think environment, social and corporate governance (ESG) issues might suffer during the pandemic, when survival takes priority. Yet Hill+Knowlton Strategies’ new SVP and lead of its Better Impact consultancy Cathy Resler says ESG is thriving. The global crisis, she says, led people to look at their values. This collective gut-check allowed some companies to re-think how they act, including on ESG issues.

How PR Pros Can Guide Companies to Speak Out on Social Issues

May 18th, 2021 by

In today’s polarized climate, companies and CEOs take a risk when they speak out on political and social issues. On the other hand, remaining silent can be just as dangerous. Here are several tactics PR pros can employ as they help companies navigate these difficult situations.

FleishmanHillard Chief: Companies Can’t Remain Neutral; Must Choose Issues They’ll Address

May 5th, 2021 by

John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication

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Pandora, Eleven Madison Park Gear Up for Sustainability PR Strategies

May 4th, 2021 by

Earth Day may have come and gone, but businesses like Pandora and Eleven Madison Park are taking what used to be a once-a-year acknowledgement and committing to sustainability in their day-to-day activities. 

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Winners Announced for PRNEWS CSR & Diversity Awards

April 30th, 2021 by

Marketing and communication professionals gathered virtually Tuesday to celebrate the winners and honorable mentions for the PRNEWS CSR & Diversity Awards, which mark excellence across people, teams and campaigns. Here are this year’s winners.

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How to Provide Earth Day and Sustainability Messaging Every Day

April 22nd, 2021 by

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.

How to Ensure Sustainability is Part of Your Company’s Communications

April 22nd, 2021 by

Making sustainability part of your company’s culture and communications can seem daunting. Right or wrong, some consumers are demanding organizations promote sustainable practices. On Earth Day, we offer ideas and tips that can help get you started.

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Corporate Social Action on the Rise, PRNEWS CSR Finalists Say

April 9th, 2021 by

As we get ready to celebrate PR’s role in CSR, we spoke with several finalists of the PRNEWS CSR Awards about how the pandemic and the economic and social reckonings of 2020 influenced their organizations. Fortunately, this moment has bolstered CSR at many companies and organizations, they told us.

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A Pharmaceutical Company Helps Epileptic Patients ‘Speak’ via Music and Paintings

April 6th, 2021 by

Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.