Corporate Social Responsibility

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Aim Wisely When Reacting to Texas Abortion Law Boycotts 

September 7th, 2021 by

Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.

Airbnb’s Afghanistan Housing Offer Meets CSR Criteria

August 25th, 2021 by

Airbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.

As UN Report Raises Stakes, Some Basics of Green Communication

August 10th, 2021 by

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

Matching CSR with Corporate Values

July 22nd, 2021 by

For some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued

Former Trump PR Pro Urges CEOs to Push Unity on Social Stands

July 20th, 2021 by

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

How PR Pros Can Prepare for Climate Communication

July 9th, 2021 by

Climate again is gaining in media coverage and public interest. The subject is gaining momentum in several venues, including at companies. Communicators need to be prepared.

Something to Consider This Summer: Deciding on Pro Bono Work in Your Upcoming Budget

July 1st, 2021 by

In interviews, we found pro bono has several meanings. Strictly, it’s free work. In PR, it also encompasses volunteering at nonprofits. At some shops it includes at-cost or highly discounted work. Some brands consider pro bono tantamount to what many call corporate social responsibility.

Lots of Thinking and Perhaps a Committee are Required When Companies Decide to Take Stands

June 1st, 2021 by

It seems standard practice that companies must act, or at least speak, on social and political issues. In addition, it’s generally held that CEOs, often the face of a company, have a duty to take stands on issues. The deeper you go, though, all this appears more complicated.

There’s a Rise in Accountability on ESG Issues Coming; Here’s How Companies Can Handle It

May 25th, 2021 by

You’d think environment, social and corporate governance (ESG) issues might suffer during the pandemic, when survival takes priority. Yet Hill+Knowlton Strategies’ new SVP and lead of its Better Impact consultancy Cathy Resler says ESG is thriving. The global crisis, she says, led people to look at their values. This collective gut-check allowed some companies to re-think how they act, including on ESG issues.

How PR Pros Can Guide Companies to Speak Out on Social Issues

May 18th, 2021 by

In today’s polarized climate, companies and CEOs take a risk when they speak out on political and social issues. On the other hand, remaining silent can be just as dangerous. Here are several tactics PR pros can employ as they help companies navigate these difficult situations.