The need for ethical guidelines is more crucial than ever, no matter the profession.
Corporate Social Responsibility
At first glance, the two terms, CSR and purpose may seem interchangeable.
Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.
Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.
By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.
This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes.
There are many reasons for corporate engagement on second chance hiring. Our author explains what businesses and communicators can do to drive this effort.
This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.
Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.