John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication
Corporate Social Responsibility
Earth Day may have come and gone, but businesses like Pandora and Eleven Madison Park are taking what used to be a once-a-year acknowledgement and committing to sustainability in their day-to-day activities.
Marketing and communication professionals gathered virtually Tuesday to celebrate the winners and honorable mentions for the PRNEWS CSR & Diversity Awards, which mark excellence across people, teams and campaigns. Here are this year’s winners.
There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.
Making sustainability part of your company’s culture and communications can seem daunting. Right or wrong, some consumers are demanding organizations promote sustainable practices. On Earth Day, we offer ideas and tips that can help get you started.
As we get ready to celebrate PR’s role in CSR, we spoke with several finalists of the PRNEWS CSR Awards about how the pandemic and the economic and social reckonings of 2020 influenced their organizations. Fortunately, this moment has bolstered CSR at many companies and organizations, they told us.
Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.
With the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.
PRNEWS is pleased to announce finalists for its CSR & Diversity Awards programs. Winners will be announced April 27 during our Social Impact Event.
Late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.