Media Training

Abdul El-Sayed’s approach offers lessons for communicators, strategists and brand builders on credibility, evidence-backed messaging and shifting political audience expectations.

PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.

The Elizabeth Holmes documentary, “You Can See Everything” is also a case study in how every word and intervention can carry reputational risk.

Katie Zacharia’s first briefing lasted less than 15 minutes. Days later, she was out of the role, ending one of the shortest tenures in modern White House history. Whatever your politics, the lesson is about preparation.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.