Work Life

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.

We talked about how AI adoption is impacting women at work, particularly those in PR and communications positions. 

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind.

Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.

How can communicators navigate the overwhelming nature of breaking news without experiencing burnout and maintain a healthy work-life balance?

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 

On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. 

This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.