This week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.
In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.
While AI promises productivity gains, we can’t forget about quality control.
Launching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.
The need for ethical guidelines is more crucial than ever, no matter the profession.
Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.
Continuously developing your skills is a necessity–especially in the rapidly-changing world of communications. However, the cost of formal education and training programs can sometimes be a barrier. Fortunately, there’s a wealth of free resources available for communicators.