Diversity & Inclusion

multicultural workforce

Tips to Bolster Multicultural Communication Internally

October 20th, 2020 by

In the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.

How Communicators Can Lead the Way on Diversity and Inclusion

October 16th, 2020 by

Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.

How PR Can Move Beyond National Hispanic Heritage Month

October 14th, 2020 by

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

Tips for How Communicators Can Bond with Hispanics

October 13th, 2020 by

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Christopher Columbus

Columbus Day or Indigenous People’s Day? Brands Decide

October 12th, 2020 by

Christopher Columbus could use a new PR campaign. Brands and organizations seem to be acknowledging this trend and embracing Indigenous Peoples’ Day to honor tribes that populated the frontier of America. We look at several campaigns acknowledging the holiday(s) today.

Posts from Sports Dominated Political-Social Category on Instagram January-September 2020

October 6th, 2020 by

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued

drawing of diverse online audience

It’s No Longer Optional for Businesses to Remain Neutral on Social-Political Causes

October 6th, 2020 by

The Kapor Center wants the tech sector to reflect the diversity of the country. It’s betting that when that happens, tech will help the fight against structural racism. We asked its new communication and marketing chief how it plans to get there.

drawing of diverse online audience

#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate

September 28th, 2020 by

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

Google Doodle

Brands, Organizations Recognize Hispanic Heritage Month

September 25th, 2020 by

The U.S. Census Bureau says the country’s Hispanic population reached 60.6 million in 2019, or 18 percent of the overall U.S. population. In addition, Latinos account for 52 percent of U.S. population growth during the past 10 years and have more than $1.5 trillion in annual buying power, according to Nielsen. With those kinds of numbers, Hispanic Heritage Month definitely is an occasion to be acknowledged and celebrated. 


[VIDEO] PRNEWS Talks to Marissa Nance, founder of Native Tongue Communications, About Multicultural PR

September 16th, 2020 by

PRNEWS welcomed Marissa Nance, founder of multicultural agency Native Tongue Communications and OMD veteran, to speak about comms during Hispanic Heritage Month and multicultural communications strategy.