Diversity & Inclusion

Typing on computer with Braille writer

How to Provide a More Accessible Experience in PR

November 20th, 2020 by

For many in PR, because of their own day-to-day experiences, the thought of accessibility for an audience may not register when strategizing communications. But the truth is that 61 million Americans live with a disability, according to the Center for Disease Control. And that is a sizable number to acknowledge when trying to release important information. 


PR Needs Bigger Role in DEI, Webinar Speakers Say

November 18th, 2020 by

For it to be most effective, DEI efforts need to expand beyond being a function of HR, according to panelists at this week’s PRNEWS webinar, “Communicating Diversity, Equity and Inclusion Actions to External Stakeholders.” The question, then, becomes what PR’s role should be.

DEI Initiatives

Checking in on DEI: The Work Is Just Beginning

November 12th, 2020 by

DEI initiatives permeate the PR industry. Are they effective? A recent survey finds 74 percent of respondents saying they are optimistic about their organization’s commitment to DEI. However, only 53 percent say DEI training is required, and 40 percent report their organization’s budget does not fund DEI. The enthusiasm for DEI exists, but the industry has a long way to go. 

PR Needs Long-Term Commitment to Diverse Hiring and a Culture of Retention, WE’s DEI Head Says

November 3rd, 2020 by

Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity

November 3rd, 2020 by

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

[VIDEO] PRNEWS Talks to Michelle Ngome, President of African American Marketing Association, About Brand Diversity

October 26th, 2020 by

PRNEWS Live welcomed Michelle Ngome, president of the African-American Marketing Association, as our guest. We discussed the continual actions companies and brands are taking to improve DEI, particularly during this Global Diversity Awareness Month.

multicultural workforce

Tips to Bolster Multicultural Communication Internally

October 20th, 2020 by

In the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.

How Communicators Can Lead the Way on Diversity and Inclusion

October 16th, 2020 by

Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.

How PR Can Move Beyond National Hispanic Heritage Month

October 14th, 2020 by

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

Tips for How Communicators Can Bond with Hispanics

October 13th, 2020 by

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.