For nearly a decade, Cone’s Prove Your Purpose blog has set the standard for need-to-know CSR news and insights. Through a steady drumbeat of original content, CSR trends and proof points, Prove Your Purpose helps readers navigate the CSR communications landscape and remains the go-to resource for CSR industry executives and experts.
The blog reinforces and raises awareness of Cone’s CSR leadership among prospective clients, media and influencers. The blog has been cited as one of five “must-read” cause marketing blogs by industry expert Joe Waters in his book Cause Marketing for Dummies, and has been cited as #1 on the list of “24 Things to Do in 24 Inches of Snow” on Joe Waters’ Selfish Giving newsletter.
Blog insights are reposted on websites like Business Ethics Magazine (monthly traffic: 28,300), The Climate Group (monthly traffic: 47,300), Net Impact (105,600), Corporate Responsibility Magazine (monthly traffic: 24,000) and Ceres (monthly traffic: 79,100). Cone has continued to focus a weekly blog post on actionable insights and implications for organizations. It has also become a respected channel for Cone to showcase client work, including Timberland’s "KOMBIT" documentary.
The blog has been such a success that Cone has accumulated nearly 2,500 opt-in subscribers for sister publication Prove Your Purpose newsletter from major organizations, including Nike, Nordstrom, American Heart Association and the Walt Disney Company.
Cone also tweets blog insight through the @Cone Twitter handle to more than 7,000 followers and posts links to its Facebook page, which has garnered nearly 1,900 likes.
- Arrow Electronics