Crisis Management

young man standing in a restaurant cash register queue

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

August 17th, 2026 by

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

The Crisis Air Canada Had Five Years to Prepare For

August 12th, 2026 by

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated  their families,  colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued

5 Questions With Dini von Mueffling of Dini von Mueffling Communications title card for the 5 Questions With podcast

Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR

August 11th, 2026 by

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

A Buc‑ee’s roadside convenience superstore displays its signature beaver‑mascot logo and bold red lettering on a light‑colored façade along a Texas travel corridor, reflecting the chain’s oversized retail footprint and its role in regional highway culture. Houston, TX

PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators

August 6th, 2026 by

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

Tony Romo pulled over by sheriff's department

PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer

July 30th, 2026 by

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

The Bear tv show title graphic showing on a laptop

Yes, Chef: PR Lessons from ‘The Bear’

July 29th, 2026 by

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

Leaking water from stainless steel pipe under sink in reference to leaks of information to the media and public.

Explainer: What is a Leak?

July 28th, 2026 by

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”

elderly man squeezing the Neo robot around his shoulders like a hug. this relates to the product mentioned in this bad coverage article.

Complaining About Bad Coverage Is the Surest Way to Amplify It

July 27th, 2026 by

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

Olive Garden Italian Kitchen.

PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic

July 23rd, 2026 by

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Solar roofing engineering technician working on top of high building, while energy companies are in crisis.

Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis

July 23rd, 2026 by

Geopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.