A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
Crisis Management
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
August 17th, 2026 by Kristen Kauffman
The Crisis Air Canada Had Five Years to Prepare For
August 12th, 2026 by Callum HaneyIn March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued
Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
August 11th, 2026 by Nicole SchumanIn this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.
PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators
August 6th, 2026 by Nicole SchumanThis week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
July 30th, 2026 by Nicole SchumanPR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.
Yes, Chef: PR Lessons from ‘The Bear’
July 29th, 2026 by Abbie SheridanAs the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.
Explainer: What is a Leak?
July 28th, 2026 by Nicole SchumanEven experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”
Complaining About Bad Coverage Is the Surest Way to Amplify It
July 27th, 2026 by Nathan BurchfielThe most reliable way to draw more attention to bad media coverage is to complain about it publicly.
PR Roundup: Olive Garden’s Accidental Politics, Gen Z’s New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic
July 23rd, 2026 by Nicole SchumanPR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.
Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis
July 23rd, 2026 by Sinthu SatchiGeopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.