Crisis Management

Nurse prepares COVID-19 vaccination

[VIDEO] Bashe Discusses Need for COVID Information Collaboration

January 13th, 2021 by

PRNEWS welcomed Gil Bashe, Managing Partner, Global Health, at Finn Partners, to LinkedIn Live to discuss various messaging campaigns surrounding the COVID-19 vaccine.

After Capitol Attack, Communicators’ Obligations are Clear

January 13th, 2021 by

Most communicators understood that the online presence of what others regarded as fringe groups needed serious consideration. It was this lack of concern that, in part, led to last week’s violence on Capitol Hill. Going forward, PR pros will need to redouble their obligation to act ethically and responsibly.

capitol building DC

As Law Enforcement Faces Tough Questions, Truth is Best PR Asset

January 11th, 2021 by

There are many lessons from the violence on Capitol Hill January 6. For PR pros, one of the biggest takeaways is the need for prompt and transparent communication during a crisis. DC Police, Capitol Police and federal law enforcement remained relatively silent initially, allowing others to create narratives.

H&R Block sign outside a location

H&R Block Responds to Stimulus Check Crisis

January 5th, 2021 by

For many Americans, the arrival of a second government stimulus check can’t come soon enough. The payments began arriving in eligible citizens’ bank accounts this week, but not all are available for immediate access, and that has some people very upset. On Jan. 4, many H&R Block customers took to social media to complain about delays in getting their stimulus check.

Worst Crises of 2020 Expose a Lack of Transparency and Strategic Action

January 5th, 2021 by

If you are a crisis consultant, 2020 was your banner year. When we look back at the year, clearly there were societal changes that contributed to a proliferation of attacks on brand reputation.

Crisis Management Tips for Hilaria (Hillary?) Baldwin

December 30th, 2020 by

Those who thought PR crises were finished for the year probably hadn’t counted on Hilaria Baldwin’s identity issues popping into the news just days before 2020 ended. OK, so Ms. B. isn’t who she’s claimed. Instead of coming clean, she and her husband have made things worse. Fast, someone, get them a PR pro!

cyber hacker at computer

Microsoft’s SolarWinds Breach Response Offers a Cybersecurity PR Blueprint

December 21st, 2020 by

Given the breadth of the recent SolarWinds hack, PR pros’ 2021 crisis plans would do well to include a cybersecurity response. To file away for your reference when (not if) that day comes, here are some communications takeaways from organizations responding to the hack to date, including Microsoft and CISA.

Facts and Proper Language Can Overcome Vaccine Hesitancy

December 18th, 2020 by

Vaccines for COVID-19 have arrived and logistics for distribution seem to be in place. Now another hurdle exists: convincing enough of the public that the vaccines work as advertised and that they’re safe and necessary. Reciting data and statistics to bolster trust will work only to a point. The communication piece of the vaccine effort must proceed carefully, speaking to people in language they can understand.

PRNEWS staff talks about PR opportunities and blunders in 2020.

[VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders

December 17th, 2020 by

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

media relations technology

Lessons for Crisis PR from Breach of CyberSecurity Firm FireEye

December 11th, 2020 by

In a sense, the public has become inured to data breaches. Everyone seems to have one. Yet when one of the world’s top cybersecurity companies gets hacked, it’s a very serious situation. Fortunately, cybersecurity leader FireEye was transparent in communicating its breach, which it said occurred “recently.”