Crisis Management

Making crisis communication part of 2022 planning and strategy is critical. Effective planning, including an evaluation of a company’s crisis process, team, tools and resources, ensures organizations are prepared to respond in a timely, effective and responsible manner.

We provide a book review of Evan Nierman’s new book., which contains mostly standard crisis advice, though the novelty is whom he’s attempting to reach and how his insights are presented. This book’s main beneficiaries are owners of small businesses, with limited or no background in PR or media relations.

This month’s question stems from a scenario we heard about recently. A crisis communicator entered a potential crisis situation. The crisis pro didn’t know the company. He discovered it lacked a crisis communication plan. In addition, it did not have PR pros or media relations personnel on staff.

The National Football League has endured a slew of issues and crises in the past five years. This month’s Crisis Averted takes a look at the most recent issues.

This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

Jaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.

Southern California is reeling after a pipeline failure dumped 126,000 gallons of oil into the Pacific three miles from the Orange County coast. The pipeline company’s crisis communications response thus far has been underwhelming.

We’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”

The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.