Crisis Management

Here are some of the tools that communicators will be speaking about at our Crisis Management Summit, Feb. 27-28 at the Eden Roc on Miami Beach

A legend in the auto industry, Carlos Ghosn has called a Tokyo jail cell home since before Thanksgiving. The former Nissan and Mitsubishi Motors chairman allegedly failed to report millions of dollars in income. He might get the chance to speak in public next week. What should he, or other CEOs in hot water, say in such a situation?

2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.

Effecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

Veteran PR pro and former journalist Arthur Solomon offers the second of his two-part series about the valuable lessons communicators can learn from federal government communications. Pulled from 2018’s headlines, the examples he uses offer lessons in ethics, crisis and other PR activities.

‘Tis the season for best of lists. PR is not different. Some communicators spend down time debating the top PR crises of the year. That’s the crux of this short video from Ashley McCown, president of Solomon McCown. See if you can guess what her top 5 PR crises of 2018 are before you view the video. A few hints: not all are examples of poor crisis management and her top crisis is the toughest to guess. Good luck.

Prada is in hot water after releasing a product that many on social media are calling racist. The company has issued a statement in response and removed the product from its shelves. But how can it—and other brands—avoid making the same mistake in the future?

It was a nightmare scenario for Jennifer Giglio. Leading communications for the Washington Nationals Ball Club, she was accustomed to player tempers flaring and even some battling and fights behind the scenes. But nothing could have prepared her for the televised altercation between closer and team “bad boy” Jonathan Papelbon and “golden boy” right fielder Bryce Harper.

The holiday season is here and many are making merry away from their desks. Yet social engagement doesn’t end, not even on Christmas, says Emma Monks, Crisp’s head of trust and safety. In fact, more social messages are sent to retailers during the holidays than at any other time. Here are a few ways brands can mind their social channels and reduce risk during the holidays.