We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.
Crisis Management

A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator
February 23rd, 2021 by Sophie Maerowitz
Texas Storm Communications Show Stark Messaging Contrasts
February 22nd, 2021 by Nicole SchumanIn an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs.

American Cleaning Institute Recalls Year of Crisis Communication
February 19th, 2021 by Nicole SchumanWhile cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

Reputation Management: Moving Forward in the Wake of Cancel Culture
February 19th, 2021 by Evan NiermanSocial media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks
February 18th, 2021 by Seth ArensteinHave we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

The Hockey News Misses on Diversity Opportunity
February 16th, 2021 by Nicole SchumanIt seems like every day there’s another brand—this time a publication—getting called out for short-sighting diversity. Today “The Hockey News” (THN), featured on SI.com thanks to an editorial partnership, tweeted about what could have been… Continued

For Hilton, Crisis Planning and Flexibility Prove Key in Uncertain Times
February 9th, 2021 by Sophie MaerowitzNigel Glennie, VP, global communications at Hilton, offers insight into the communication side of the hard-hit travel and tourism industry and a preview of what he’ll be sharing during PRNEWS’ Crisis Management Virtual Event next month.

NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?
February 4th, 2021 by Nicole SchumanOn Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees.

GameStop, Reddit Shows the Need for PR to Monitor All Platforms
January 28th, 2021 by Eric FischgrundThe GameStop/Reddit fiasco offers several lessons for communicators. One is that the savvy PR pro pays attention to all platforms and discussions, including those on private message boards, closed Facebook groups, Reddit and Substack and many more. In addition, prepare your executive to offer more than emotion and staid talking points during TV interviews.

After She Faces the Nation on CBS, PR Tips for Dr. Birx
January 25th, 2021 by Seth ArensteinProving that there’s no time off for some PR pros, we asked those on Twitter Sunday, right after Dr. Deborah Birx’s interview on “Face the Nation,” about how they’d advise her. More than one dozen PR pros gave her a lot of good communication, crisis and reputation advice for free.