Crisis Management

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

When The Barbed Wire and Texas Observer reported that Silo Mills—a residential development with an on-site elementary school—may have been built on a site where radioactive fracking waste had been dumped, the companies involved gave communicators a masterclass in what not to do in a crisis.

This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.