Crisis Management


[VIDEO] PRNEWS Talks to Sara Joseph of BerlinRosen About Brand Innovation During COVID

August 7th, 2020 by

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

Covid School

Schools Work to Create Clear Communications Plans for Return

August 7th, 2020 by

There is tremendous uncertainty about the upcoming school year as the novel coronavirus continues to ravage the country. As a result, stakeholders will depend on clear, decisive communication in an attempt to calm concerns. Unfortunately, not every school district has a trained communication professional on staff. We asked an experienced education communicator about best practices.

Social Media Communication Around Isaias Offers Vital Information

August 5th, 2020 by

Everybody likes to take shots at government and social media. They’re easy targets at the moment. Still, when Hurricane Isaias headed toward the US east coast this weekend, government departments took to social to provide top-notch emergency information. We take a look at a few examples.

‘Mr. President, How About an Interview?’ PR Pros Advise the White House

August 5th, 2020 by

It’s the White House calling. Your expertise in strategic communication is needed. They want you to rush over right away. The question on the table is one you’ve handled many times before with CEOs and other C-suite members: What do you advise when the CEO’s 1:1 interviews are a disaster? Should the CEO continue to do interviews?

frustrated, mobile

Hearst, ‘Ellen Show’ Crises Highlight Need to Align Brand with Reality

August 4th, 2020 by

Both The Ellen DeGeneres Show and Hearst publications were caught flatfooted after allegations appeared in the media that their brands’ values failed to equate with reality. In her regular Image Patrol feature, Katie Paine analyzes the slow response to each PR crisis and provides tips for how brands should handle such issues.

Mets Cespedes Opts Out

Communications Mystery: The Mets and the Missing Baseball Player

August 3rd, 2020 by

Like a Nancy Drew page-turner, Sunday’s mystery of the vanishing baseball player took a shoddy communication road not many PR pros would care to ease on down. Yoenis Céspedes, an outfielder and DH for the New York Mets, chose to opt out of the rest of the 2020 Major League Baseball season. But before that acknowledgement, the Mets issued a statement suggesting the blockbuster player was missing. 

Ellen DeGeneres and Her Lawyers’ Vague Apology to Staff

July 31st, 2020 by

When your brand is built on being kind, it’s important to actually be kind. Ellen DeGeneres is learning this lesson the hard way. Staff have come forward to claim the culture at her eponymous talk show is anything but kind. In a letter dangerously close to a non-apology apology, Ellen says she’s committed to fixing what ails her staff, though she offers few details. Time will tell if this PR crisis has caused significant damage to her kind reputation.

Group Forms to Challenge PRSA on Member’s Allegations

July 29th, 2020 by

The long-simmering battle between PRSA and gadfly and former board member Mary Beth West reached a new level this morning. A group of PR pros has formed to support some of West’s latest allegations against the PR association. PRNEWS obtained a copy of the letter the group sent to PRSA.

Google Office

Google, MLB Show a Necessity for Flexibility in Communications

July 27th, 2020 by

If a global business behemoth like Google can pivot quickly to address COVID-19 concerns, many other organizations may be asked follow and keep employees informed. Planning ahead instead of reacting to a crisis seems to be de rigueur for communicators. It’s a smart move.

How to Use Bolstering Messages to Grow Brand Trust

July 21st, 2020 by

It’s an understatement to say that people have been through a lot during the past few months. As a result, they are looking for reassurance. In addition, they want to know how your company contributed to solving problems during the pandemic. Show them as you craft bolstering messages. Here’s how to do it.