Crisis Management

During Coronavirus, Brands Should Lead, Not Sell

April 7th, 2020 by

Since brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.

man doing a video conference

A Shortlist of COVID-19 Era Communications Tools

April 7th, 2020 by

Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the PRNEWS community for their favorite internal and external digital communications tools amid the crisis.

How to Respond to Media Inquiries About Employees Testing Positive

April 6th, 2020 by

As the number of confirmed coronavirus cases rise, your organization likely will need to respond to media about an employee(s) testing positive. This is not a time to panic. To help you respond, we offer guidance from the law firm of Goldberg Segalla. Key points include communicating calm, being transparent and offering accurate information about the employee and your coronavirus procedures.

Tips for Health Care Providers on Communicating During COVID-19

April 6th, 2020 by

Communications during COVID-19 is fraught with challenges. From communicating to employees about the potential for pay cuts, furloughs or even layoffs, to determining how to notify people of exposure to the virus, communicators have their work cut out for them. Since health care arguably is at the center of most of our lives at the moment, communications in and out of hospitals is in the spotlight.

‘Coronavirus Has Made Me Long for a ‘Normal’ Crisis’

April 3rd, 2020 by

You know things are bad when a chief communications officer longs for a ‘normal’ crisis. That’s the case for City of Toronto’s CCO Brad Ross as he works to communicate vital messages during coronavirus. At least crises during pre-COVID-19 had a timeline, Ross writes. “Give us a fighting chance. COVID-19 is otherworldly,” Ross laments.

How PR Can Break Through COVID-19 News Fatigue

April 2nd, 2020 by

As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it.

Four Ways Communicators Can Add Value During Coronavirus

March 31st, 2020 by

You’ve created your coronavirus messaging plan and advised executives to communicate authentically, transparently and from the heart. Your job is far from over, though. Perhaps the most important thing a communicator can do at this time is to be available and make plans for the day when the coronavirus ebbs.

5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

Tips for Communicating Layoffs During The Pandemic

March 27th, 2020 by

With economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.

WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications

March 26th, 2020 by

In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.