Measurement

What We Learned From Muck Rack’s ‘State of PR in 2019’ Survey [INFOGRAPHIC]

May 24th, 2019 by

Muck Rack recently surveyed over 800 PR professionals, ranging from coordinators at boutique agencies to Chief Communications Officers at major global brands, to take a pulse on the state of PR in 2019. Among its questions, the survey looked at how communicators are spending their time, their money, and what software they use. Muck Rack will drill deeper into these results at PR News Google Bootcamp for Communicators, taking place on July 17th at the Yale Club in NYC. Looking at these survey findings, it’s easy to see why a base level of tech literacy is not only helpful, but necessary for PR pros— the results remind us that measuring success remains the number one challenge for our profession.

Pack Your Work With Emotion, and Other Tips From Platinum PR Honorees

May 22nd, 2019 by

Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.

Top KPIs and Metrics to Consider For Your Next Social Campaign

May 2nd, 2019 by

Social marketers often know what tools and resources are worth spending money on, but advocating for that budget, and working with the C-suite to allocate said budget, proves the greater challenge. We spoke with Rajesh Kari, Vice President and Business Leader at Infovision Social, about this exact matter ahead of his appearance at next week’s Social Shake-Up Show in Atlanta.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

Rushed to Market: Boeing Stands Firm on 737, Samsung Delays High-Tech Phone

May 1st, 2019 by

Measurement guru Katie Paine provides her take on Boeing’s (737 Max 8) and Samsung’s (Fold phone) crisis-management strategies. Her verdict is that neither company did a good job, though the negative implications seem to be lighter for Samsung.

AI Augments Humans with PR Measurement, but it’s no Silver Bullet

May 1st, 2019 by

What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.

Diverse Sources May Help Bolster Media Revenue

April 30th, 2019 by

Diversity is both good to do and good for business. That concept should apply to media in its use of sources. Unfortunately, data show media sourcing in western media favoring men 3 to 1 over women. Preliminary findings indicate media with a more representative source base may reap financial and other benefits. PR pros can help media by curating and promoting a diverse source base.

How Communicators Can Think Small and Make Big Changes

April 19th, 2019 by

Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.

How to Measure Relevance, Influence and Media Coverage

April 19th, 2019 by

One of the most difficult pieces for public relations professionals to measure is the return on investment of earned media and relevance. How much is the CEO’s picture worth on the cover of Wall Street Journal? Did that influencer wearing a brand’s jeans increase mentions on social? Is it about sales or leads or growing community? Or is it about sentiment and reputation? What goals should an organization shoot for?

Struggling to Prove ROI to the C-Suite? Do These 4 Things

April 15th, 2019 by

There’s no question that measuring the value of PR is one of a communicator’s biggest challenges. Whether you’re charged with handling your brand’s media relations, social media campaigns or both, a pointed question from the C-suite lingers: “How does this tie to our bottom line?” At the Measurement Conference later this week, experts will explain how to get senior leaders to see the value of your PR efforts. Here are some tips to get you started.