Measurement

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PR Measurement Predictions From the PRNEWS 2024 Agency Elite

February 21st, 2024 by

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

Q&A With IPR Measurement Commission: Top Issues on the Minds of Members

February 14th, 2024 by

The Institute for Public Relations’ Measurement Commission held its first meeting of 2024 last week. Afterward, PRNEWS caught up with Commission head Olivia K. Fajardo, M.A., Director of Research at IRP, to identify and discuss the most pressing issues on the minds of the organization’s members.

The Latest Trends in PR Measurement: Q&A With Paine Publishing CEO Katie Paine

January 25th, 2024 by

Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.

PR Pros Share Their 2024 PR Industry Predictions

December 20th, 2023 by

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

PR Finally Has a Seat at the Table—Thanks to Better Measurement

December 11th, 2023 by

How PR pros can best measure campaigns to accurately reflect their work’s value and how it contributes to business growth.

User data privacy as an abstract personal private information security technology as a social media and public profile sharing of lifestyle activities in a 3D illustration style.

Measuring Campaign Value Despite Data Privacy Regulations

December 4th, 2023 by

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

Measuring the Success of Influencer Campaigns: Q&A With Jonathan Futa of Group RFZ

November 8th, 2023 by

PRNEWS spoke with Futa about influencer marketing measurement, as well as tips for PR pros to maximize their influencer programs.

PR News Measurement Boot Camp Analytics

PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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Data Roundup: Gen Z Journalists, Rejecting RTO, CCO Responsibilities Grow

October 4th, 2023 by

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.