Content marketing is an element of many communicators’ daily work. But it can be challenging to tie back content marketing efforts to overall communications and business goals, from audience growth to fundraising. And while there’s no one-size-fits-all solution to successful content marketing, it’s most important to play to your strengths, sourcing content that’s close to home, according to Indiegogo’s director of integrated marketing, Kira Sparks.
Though VR and AR have become much more ubiquitous over the last three years, most businesses are still reticent to dive in. Last week, eMarketer shared infographics culled from a Harvard Business Review study in March 2018 that found while roughly two-thirds of U.S. executives polled claimed to be exploring the use of mixed reality (MR) technology, only 20% said they are “currently in production or deploying MR.”
IABC Report: C-Suite Wants PR to Cut Through the Digital Noise, Be Budget-Savvy and (Maybe) Help With DiversityJune 5th, 2018 by Sophie Maerowitz
At the IABC Conference in Montreal, a cross-industry panel of three senior business leaders opened up about the value of communications at their organizations. (Spoiler alert: Their comments were overwhelmingly positive.)
In a world constantly disrupted by technological advances, how can we make sure we’re the ones making change, and that change isn’t making us? That was a question posited by keynote speaker and futurist Anab Jain at the International Association of Business Communicators’ World Conference in Montréal.
Promoting an event in 2018 is a tough gig, especially at this time of year. Summer vacations are around the corner and it’s hard to compete with Coachella or a night of binge-watching “The Handmaid’s Tale.” Luckily, there are some tactics that will grab your potential attendees’ attention and help ensure they show up on the big day. Here are four tips for upping RSVPs for your next event.
Not every communicator has time to study the best technical practices behind creating an effective image, of course, but understanding why certain images engage the eyes more than others requires no advanced study. Having shot news events and concerts for the better part of a decade, PR News’ Justin Joffe shares some common characteristics among his featured images that have garnered the most love, shares and engagement.
As Mark Zuckerberg testifies before Congress, speculation is swirling as to whether Facebook will integrate portions of the European General Data Protection Regulation (GDPR) into preventive measures it’s taking against future data leaks and election meddling. Brands operating solely in the U.S. now have strong reasons to fear (and begin preparing for) GDPR.
Marketers and communicators admit they don’t always know if their messages are reaching the intended audiences. Yet most believe those messages are relevant when they make it to the target audience. Uh, maybe not, according to a new Adobe survey.
The organization formerly known as the Arthur W. Page Society—now it’s simply “Page”— hosted its annual Spring Seminar this week at New York City’s Conrad Hotel, bringing together communicators from across the globe for two days of panels, keynotes and breakout sessions that addressed the theme “Are You Future-Proofed? Disruption, Innovation and the CCO.”
At SXSW 2018, thanks to immersive experiences showcasing the massive advancements in augmented reality and virtual reality, attendees were afforded the opportunity to experience firsthand how close we are to the seemingly distant future we saw in movies like “Back to the Future Part II” and “Minority Report.” That future now seems to be only 22 months away.