Digital PR

PR Takeaways From Twitter’s #BrandBowl53

February 4th, 2019 by

Twitter’s marketing department got in on the fun this year, too, launching a hashtag—#BrandBowl53—and announcing the commercials that garnered the most engagement on its platform early Monday. The results of this case study demonstrate many different paths to success on the platform. Here are the grand prize winners of #BrandBowl53, and what those campaigns can teach communicators.

Notable PR Touchdowns and Fumbles of Super Bowl LIII

February 1st, 2019 by

It’s that time of year again when your belly yearns for wings, nachos and beer—Super Bowl LIII is almost upon us. Millions will tune in to watch the Patriots and the Rams square off on Sunday, but many more will also be watching for the Super Bowl ads, the priciest block of advertising time in broadcast history that are sure to inspire brand wins and losses of their own. Between the ads, the politics that the sport has found itself engulfed in over the past year, and the huge amounts of money being spent, let’s look at some of the biggest PR touchdowns and fumbles ahead of Super Bowl LIII.


3 Ways Communicators Can Use Twitch for Social Good

January 23rd, 2019 by

Starting on Jan. 18, YouTuber Harry Brewis, known as Hbomberguy to his fans, streamed a Twitch marathon while he played Nintendo 64’s Donkey Kong. The live gaming event raised $340,000 for a nonprofit. Here are three elements that contributed to its success—and that communicators can consider leveraging, should they choose to experiment with Twitch to reach a young audience.

How to Measure Influencers in an Age of Bad Actors

January 17th, 2019 by

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

These Two New Google Features Will Greatly Benefit Communicators

January 10th, 2019 by

While it’s tempting to call 2019 the year of trust, we’ll have to wait and see. Still, those who make sure that trust and transparency is at the core of their brand identity will likely see many happy returns. To that end, Google started the year off by announcing two features—one that just launched and one that’s rolling out in July—intended to help repair trust and improve the experience for end users. As it turns out, they’re both tremendously valuable tools for communicators, too.

Why CES Matters to Communicators

January 8th, 2019 by

Not long ago, communicators outside the tech industry tended to ignore CES, the country’s largest trade event. The new reality, where every device is connected, blurs the distinction between consumer and business technologies. This new reality and has made CES an important event for all communicators.

AOC, CNN, reporters

3 Pillars of Alexandria Ocasio-Cortez’s Digital Domination

January 7th, 2019 by

In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

10 Cryptocurrency Terms For Future-Forward Communicators

December 31st, 2018 by

Here are 10 terms that can make communicators sound smart when discussing how using a cryptocurrency might help their businesses.

The Top Musical Branding Wins of 2018

December 26th, 2018 by

Pandora, the largest streaming music provider in the U.S., published a list of the most notable instances when users added songs to their personal Pandora stations around specific events, showing just how strongly audiences associate music with milestones.

How 3 Brands Leveraged Spotify for Smarter Targeting in 2018

December 21st, 2018 by

The brands on Spotify’s “The Year in Advertising” differ, but they all have one thing in common: They leveraged Spotify’s unique insights into user behavior to target audiences where and when they listen. Spotify has amassed a vast collection of data over the years, having integrated with other personal data collectors like Facebook and Instagram. Here are three highlights from the 2018 list, along with the user behavior insights behind each campaign.