Digital PR

Super Bowl Teaser Campaigns Push Customer Engagement

January 24th, 2020 by

The Super Bowl initiates a two-week festival of interviews, practices and storytelling through multiple platforms. Those certainly include mobile and social media, and brands have noticed. It’s now expected that brands will tease Super Bowl campaigns—not just through TV ads, but extensively on social media.

Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences

January 24th, 2020 by

For several years, marketers and communicators have feared the damage done to the brands and public figures they represent via the propagation of “deepfakes,” videos and photos that use the assistance of machine learning technology to replace faces and objects with false, but realistic, images. As fake news and misinformation continue to plague online discourse, Facebook says it has taken a significant step to deter the spread of doctored video and photos.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

Page Chair Eyes New Skills for CCO’s Transformational Role

January 15th, 2020 by

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

Lessons Earned: How Cleveland Clinic Recovered in the Tech Race

January 10th, 2020 by

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

How to Make Your Multi-Channel Media Relations Game Seamless

January 9th, 2020 by

This past December at PRNEWS’ Media Relations conference in Washington, D.C., Toner talked about the changing world of Media Relations in a digital landscape, why a multi-channel approach incorporating both marketing and PR is the path to making it happen, and how to make your multi-channel game seamless.

Strong Demand Seen for Acquisition of PR Firms in 2020

January 3rd, 2020 by

In this third set of 2020 predictions, communicators anticipate strong demand for mergers and acquisitions of PR firms, a rise in personalized stories and PR pros increasing their use of sophisticated data as audiences become more difficult to reach. Other predictions include a fierce response from healthcare to political criticism and an increase in relationships with non-traditional media outlets.

PRNEWS Team Shares PR Predictions for 2020

December 31st, 2019 by

Where is PR heading over the next year? When new crises see brands falling into the same old mistakes, and tone-deaf messaging makes you look back at your calendar to double check the year, it sometimes seems that communications isn’t innovating fast enough. But take a closer look at the new tools, applications and multi-channel campaigns being dreamed up by the most impressive brands and agencies in our field. Innovation is clearly happening—and gazing ahead into the new year indeed brings much to look forward to.

Content Trends to Watch in 2020

December 26th, 2019 by

Ten years ago, PR pros never dreamed of creating warping facial filters for Instagram Stories or geotargeting users with video on Facebook. But as technology evolves, so does the ability to enrich storytelling, and stop scrollers in their tracks. Content will remain one of the most important strategies for brands to engage users and stand out from a continual deluge of media. Here are some content trends for the year ahead.

These Holiday PR Campaigns Fill Us With Cheer

December 24th, 2019 by

At PRNEWS, we’ve looked at impressive branded holiday swag, and gifts for PR pros. But when it comes to really feeling warm, fuzzy, and full of mirth, there’s nothing better than a PR campaign with takeaways for you, our readers. So put down the eggnog and indulge us as we look at holiday PR campaigns that fill us with cheer.