Nine key takeaways for PR pros from our Media Relations Virtual Summit.
Digital & Technology


Measuring Campaign Value Despite Data Privacy Regulations
December 4th, 2023 by Trevor TestwuideMore restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

When Not to Pitch a Story
November 29th, 2023 by Arthur SolomonBecause of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

PRNEWS Announces 2024 Agency Elite Top 100
November 27th, 2023 by PRNEWSOur fourth annual Agency Elite Top 100, highlighting the industry’s most innovative PR, marketing and communications firms in the business.

PRSA Releases Guidelines for AI Use
November 20th, 2023 by Nicole SchumanPRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation
November 16th, 2023 by Nicole SchumanThis week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back.

Made by Humans: the New Gold Standard for Marketing and PR Output?
November 13th, 2023 by Meredith EatonThere’s nothing wrong generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.

Helping PR Teams to Safely Surf the Generative AI Wave
October 30th, 2023 by James HollandWhile AI promises productivity gains, we can’t forget about quality control.

How to Tell Stories Through Images—and by Embracing AI
October 27th, 2023 by Curtis SparrerSometimes all it takes is the right image to become an integral part of a successful PR campaign.

Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)
October 5th, 2023 by Yesenia ReinosoWhen it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.