Branding/Marketing

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

Pure Storage became Everpure earlier this year. But before the new name could be introduced to customers and investors, the company had to prepare for another audience first: its employees.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.

Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

Cannes Lions has long been considered a marketing and advertising festival, but as the media industry fragments and the ways brands reach audiences multiply, communicators can no longer afford to watch from the sidelines.

This week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.

Like-minded independent PR agencies are proving that impact does not have to come with unnecessary overhead, endless layers or a model that mistakes size for strength.

The most successful attendees don’t treat Cannes as a series of meetings, panels and parties. They approach it with a clear strategy and a disciplined plan.