Branding/Marketing

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Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand

January 23rd, 2023 by

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR

January 18th, 2023 by

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Considering Audiences’ Spiritual Interests May Help Your Messaging

November 9th, 2022 by

The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.

Twitter blue checkmark on phone

What Do Twitter’s Blue Check Mark Changes Mean for Brands?

November 8th, 2022 by

Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.

Branding Expert Says Twitter’s Damaged Trust is Recoverable

October 28th, 2022 by

Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.

The AARP and Frameworks Institute offered these vibrant images of the 50-plus community to showcase proper representation in messaging for age..

Communication Tips for Combatting a Forgotten DEI Topic: Ageism

October 24th, 2022 by

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

2022 PRNEWS Platinum Awards Winners Unveiled

October 12th, 2022 by

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.