PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.
March Madness Reveals Best Practices for Brand ActivationsMarch 23rd, 2023 by Nicole Schuman
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s JobJanuary 31st, 2023 by Arthur Solomon
Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s AllowanceJanuary 26th, 2023 by Seth Arenstein
In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.
PR Alone Won’t Help Southwest, It Needs a Strategic RebrandJanuary 23rd, 2023 by Deb Gabor
Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PRJanuary 18th, 2023 by Jon Hendl
Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
Explainer: What is Sonic Branding?November 30th, 2022 by Erika Bradbury
Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.
Considering Audiences’ Spiritual Interests May Help Your MessagingNovember 9th, 2022 by Brad Benbow and Phil Daniels
The authors argue consumers’ spiritual beliefs can help predict behavior. As such, we should add it to traditional demographics and psychographics.
What Do Twitter’s Blue Check Mark Changes Mean for Brands?November 8th, 2022 by Nicole Schuman
Should Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.
Branding Expert Says Twitter’s Damaged Trust is RecoverableOctober 28th, 2022 by PRNEWS
Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.
Communication Tips for Combatting a Forgotten DEI Topic: AgeismOctober 24th, 2022 by Nicole Schuman
Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.