Wienermobile renamed Frankmobile

PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

Blur, defocused background of public exhibition hall.

Why Experiential Events are Key to Brand Awareness

May 16th, 2023 by

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

Business decision - Modern businessman standing in front of signpost showing different directions. Career uncertainty, choices, and unknown future concept. Vector illustration.

Play, Pivot or Pause? The Road to Success During a Downturn

May 8th, 2023 by

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

Bud Light in an aisle at the grocery store.

PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow

April 13th, 2023 by

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

Twisted Tea created special vasectomy underwear for March Madness time.

March Madness Reveals Best Practices for Brand Activations

March 23rd, 2023 by

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

NFL football

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job

January 31st, 2023 by

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand

January 23rd, 2023 by

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR

January 18th, 2023 by

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Explainer: What is Sonic Branding?

November 30th, 2022 by

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.