Branding/Marketing

PR roundup covers how Caddix converted an NFL violation into an earned media moment, Martha Stewart’s Halloween crisis and apology and new research showing that the press release is becoming a source for AI answers.

A packed calendar doesn’t necessarily mean a productive conference. Some conversations lead to meaningful relationships and opportunities. Others don’t. And when rushing between meetings, attendees can easily miss what makes conferences valuable in the first place.

Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”

What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.