Social Media

Dumbo's Social Content Strategy

How to Stop the Scroll: Twitter ArtHouse Head Promotes Visual Content

September 29th, 2020 by

A seasoned expert in communications knows how to provide the right words for any situation. However, the explosion of social platforms led to an ocean of content, and the real issue now is how to stand out from the endless scroll. Leah Feygin, head of U.S. creator content solutions at Twitter’s creative arm—ArtHouse—advised Tuesday’s Social Shake-Up participants on the craft of unforgettable content.

drawing of diverse online audience

#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate

September 28th, 2020 by

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

Meg Lewis of GIPHY

[VIDEO] PRNEWS Talks to Meg Lewis, Director of Social at GIPHY, About Content Partnerships

September 24th, 2020 by

PRNEWS welcomed Meg Lewis, director of social at GIPHY to speak about its Animate the Vote campaign and content partnerships.

Facebook Misinformation

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation

September 14th, 2020 by

Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.” 

influencer concept, sunglasses on a trendy statue

#SSU2020 Speaker Q&A: Tracey Del Moral on Influencer Marketing

September 14th, 2020 by

In this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.

FB Political Ad Ban: A Good Look or Too Little, Too Late?

September 3rd, 2020 by

Facebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes. 

LeBron James

It’s Good to be The King: Lakers’ Twitter Feed Dominates First Seven Months of 2020

September 1st, 2020 by

Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

Social Shake-Up

[VIDEO] PRNEWS Talks to Brian Fanzo, Host of Social Shake-Up 2020, About Virtual Events

August 31st, 2020 by

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.

#SSU2020 Speaker Q&A: Kristi Daraban on Social Media Monitoring

August 27th, 2020 by

In this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

SSU2020

#SSU2020 Speaker Q&A: Sierra Barter on Staffing a Social Media Team

August 20th, 2020 by

We get inside the head of Sierra Barter, social media manager at AAA Northeast, who will speak at The Social Shake-Up about creating great social media teams. For a deep dive into social media content creation, strategy and measurement, register today for The Social Shake-Up, which is scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).