Social Media

A Comforting Thought: Influencers Might be Recession-Proof

January 21st, 2020 by

We’ve never experienced an economic recession in a heavily connected world. It might look very different from earlier downturns. And it might turn out that influencers, who can provide relatively low-cost content that connects authentically with audiences, will be an asset during a recession, argues Kaitlyn Hieb, a strategist at R/GA, a consultancy.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

Page Chair Eyes New Skills for CCO’s Transformational Role

January 15th, 2020 by

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

What’s the Ideal Length of a Tweet?

January 14th, 2020 by

Sure, Twitter has a relatively new 280-character limit. But just because Twitter doubled its 140-character limit doesn’t mean you should use all of them. So what’s the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let’s look at the research.

Lessons Earned: How Cleveland Clinic Recovered in the Tech Race

January 10th, 2020 by

It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

Elon Musk Loses 35 Percent of Engagement Yet Remains 2019’s Top Technology Influencer

January 7th, 2020 by

With CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.

PR Pros Anticipate a Rise in Crisis Communications in 2020

January 2nd, 2020 by

In the second of a multi-part series of predictions, several PR pros anticipate a rise in the need for crisis communications in 2020. They also see rises in diversity and inclusion as well as transparency. There also will be a need for storytelling that allows consumers to escape from the noise of the 2020 elections.

A Step-by-Step Guide to Understanding YouTube Analytics

December 26th, 2019 by

As the world’s second-largest search engine, YouTube remains an essential platform for brands to reach target audiences. As such, measuring the success of your YouTube digital marketing should be a top priority. Here are a few tactics to help you do it.

Year-End Wrap-Up: Best Food PR of 2019

December 20th, 2019 by

Food brands, whether fast food restaurants, traditional mainstays or innovative products, continue to have some of the best PR and advertising reach. In 2019, many brands dominated conversations in social media, and laid the groundwork for creative, memorable campaigns. We look at a few of the most noteworthy campaigns of 2019.