Social Media


[QUIZ] Can You Name That Brand on Social Media?

September 13th, 2019 by

Are you up-to-date on the biggest brand players on social media? Take this quiz to find out.

Why PR Pros Should Remove Selective Listening from Their Repertoire

September 12th, 2019 by

Social media has made listening easy, right? Not so fast. There’s listening and then there’s critical listening. It’s not hard to figure out which kind is more advantageous for communicators. Tips and thoughts about listening will help your career blossom.

How the White House and NOAA Can Repair Public Trust

September 10th, 2019 by

Anything can be politicized, however, it takes a very serious turn when the safety of people is at stake. The National Oceanic and Atmospheric Administration, home of the National Weather Service, continues to be at odds following a tumultuous week with the White House on the communication of disinformation regarding Hurricane Dorian and the state of Alabama.

The Differences Between a Social Media and Community Manager

September 9th, 2019 by

With the continual introduction of new platforms and instant response, management and moderation becomes a key skill for any brand. Contrary to popular belief, the titles social media manager and community manager are not interchangeable. Both work towards the positive promotion of a brand underneath the direction of the marketing department, but the similarities really stop there.

Social Platforms Cheat Sheet: A Look at Key Differences

September 5th, 2019 by

Trying to plan out or refurbish a social strategy can seem overwhelming. Gone are the days where brands can set and forget a strategy for a year. A social plan evolves with not only brand changes and promotions, but also platform innovations and announcements. Before you sit down and decide on content and where to post that content, you need to take a look at the intended audience and goals.

Webinar Preview: Using New Features on Instagram and Looking Ahead

September 5th, 2019 by

Instagram is growing like a social media mushroom, doubling its monthly active users in two years and eclipsing the 1 billion mark last year. The picture-centered channel also is constantly adding features. We asked several Instagram users about some of their favorite new features. In addition, we asked about features they’d like to see on Instagram in the future. Three of the speakers will be featured on the Sept. 19 PRNEWS webinar, “How to Use Visual Storytelling on Instagram to Build New Audiences.”

Hurricane Season Brings Out the Best, and Worst, Disaster Communications

September 3rd, 2019 by

PR pros can learn much from the messaging of businesses, organizations and government agencies during hurricane season, from communicating in a calm, measured tone to what language should be avoided. While some may lose reception in the thick of a storm, a sound social strategy during prep and recovery can help many withstand, and, if necessary, rebuild.

Gamification’s Many Sides: How PR Pros Can Benefit and Avoid Pitfalls

September 1st, 2019 by

Many communicators have added games or game-like elements to their brand messaging, including making games a significant part of internal communications. We take a deep-dive into gamification, looking at its pros and cons. Communicators need to be aware of pitfalls before they begin gamifying their messages.

Communicators Using Enhanced Instagram Features to Bolster Storytelling, Engagement

September 1st, 2019 by

To get you ready for this month’s PRNEWS webinar on Instagram storytelling, our monthly roundtable addresses recent and future Instagram features that are influencing storytelling. The respondents in this roundtable also will be speaking during the webinar.

B2B Brands See Instagram Consumer Engagement Rise 9%, B2Cs Down 4%

September 1st, 2019 by

Instagram is growing like a mushroom. It doubled its active monthly users during the past two years, eclipsing the 1 billion mark in 2018. On top of that it has a relatively young demographic. With our webinar