Social Media & SEO

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.

The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?

PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.

The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.