Social Media & SEO

Nonprofits Post Most about Vaccine; Highest Engagement for Brands Features Real People

January 5th, 2021 by

Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.


How the Pandemic Changed SEO and Trends You Need to Know in 2021

January 5th, 2021 by

While 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.

can of beans, twitter symbol

‘Bean Dad’ Offers First PR Lesson of 2021

January 4th, 2021 by

Podcast host and musician John Roderick, now known to the Twitterverse as “Bean Dad,” found his parenting philosophy under fire over the weekend, following a viral Jan. 2 (now-deleted) 23-tweet thread. Here are some PR takeaways from Roderick’s and podcast co-host Ken Jennings’ responses to the viral blowback.

Tips for Avoiding Online Blowback During the Holidays

December 24th, 2020 by

It’s nearly time for a break. Yet social media never really takes a breather. That’s why it’s crucial that brands continue to monitor the social conversation during the 2020 holiday season.

Simple Tips for Brands to Gain Audacious TikTok Success

December 23rd, 2020 by

TikTok can be friendly to brands, or a terror. Here are tips to help brands navigate the sometimes-difficult waters of the hottest new social media platform.

Holiday Campaign Wisdom You Can Use All Year Long

December 18th, 2020 by

This holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.

"social media" in colorful letters

5 Trends That Defined Social Media Communications in 2020

December 17th, 2020 by

PRNEWS asks the PR community for their take on standout social media developments in 2020, from TikTok to LinkedIn Live.

8 Reasons Why Your Website Has a High Bounce Rate

December 15th, 2020 by

There are many reasons why people bounce from a web site. Most people think a high bounce rate equals low page performance. Not always. We offer a look at some of the most common reasons for bounces and how to overcome them.

Now’s The Time to Replace Authenticity with Empathy

December 7th, 2020 by

PR pros throw around the word authenticity with abandon. A better idea is to consider empathy when creating social posts, Cisco’s Carmen Collins writes. That means thinking not only about what you want to say, but also what the social media user wants, needs and feels.

Rockefeller Tree

Cosmetics Dominate Pre-Holiday Social Engagement on Instagram, and a Tree Grows in NY

December 1st, 2020 by

Despite a troubled economy and uncertainty surrounding travel and festive gatherings during the 2020 holiday season, demand to look one’s best endures, whether it’s on Zoom or in person. We’ve never seen such domination; seven of the top 10 brands produce cosmetics and the remaining three firmly are rooted in beauty. On the other hand, how many times do you need to hear someone tell you 2020 was an unusual year?