Social Media & SEO

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.