When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
Social Media & SEO
PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion
September 17th, 2026 by Nicole SchumanPR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.
What Brands Can Learn from the U.S. Open’s Creator Controversy
September 15th, 2026 by Ashley StoneyWhat exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
September 10th, 2026 by Nicole SchumanPR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.
AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
August 31st, 2026 by Nicole YellandThe AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
August 27th, 2026 by Nicole SchumanPR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.
What Amgen’s MrBeast Partnership Shows About Communicating Complex Issues
August 27th, 2026 by Andrew ByrdIn this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.
PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like
August 20th, 2026 by Nicole SchumanPR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
August 17th, 2026 by Kristen KauffmanA restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
August 13th, 2026 by Nicole SchumanPR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued