Social Media & SEO

Clubhouse: Is There Room in ‘The Club’ For Brands?

February 12th, 2021 by

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board

February 3rd, 2021 by

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.

GameStop’s Takeaway for PR Pros: Watch Those Online Factions

February 3rd, 2021 by

The GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.

Onclusive and Shareablee Partner on Earned, Owned and Social Data

February 2nd, 2021 by

Onclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.

SEO

How the Pandemic Changed SEO and Trends You Need to Know in 2021

January 5th, 2021 by

While 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.

Nonprofits Post Most about Vaccine; Highest Engagement for Brands Features Real People

January 5th, 2021 by

Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.

can of beans, twitter symbol

‘Bean Dad’ Offers First PR Lesson of 2021

January 4th, 2021 by

Podcast host and musician John Roderick, now known to the Twitterverse as “Bean Dad,” found his parenting philosophy under fire over the weekend, following a viral Jan. 2 (now-deleted) 23-tweet thread. Here are some PR takeaways from Roderick’s and podcast co-host Ken Jennings’ responses to the viral blowback.

Tips for Avoiding Online Blowback During the Holidays

December 24th, 2020 by

It’s nearly time for a break. Yet social media never really takes a breather. That’s why it’s crucial that brands continue to monitor the social conversation during the 2020 holiday season.

Simple Tips for Brands to Gain Audacious TikTok Success

December 23rd, 2020 by

TikTok can be friendly to brands, or a terror. Here are tips to help brands navigate the sometimes-difficult waters of the hottest new social media platform.

Holiday Campaign Wisdom You Can Use All Year Long

December 18th, 2020 by

This holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.