Social Media

Multitalented Hannah Storm Urges Authenticity in Storytelling [VIDEO]

January 9th, 2019 by

A woman of many talents, ESPN’s Hannah Storm discusses visual storytelling and her work as a film director/producer and the founder of a charitable foundation in this brief video.

Few Consider Influencers’ Risks [VIDEO]

January 8th, 2019 by

In this short video, Emma Monks of Crisp mentions that brands often fail to consider the risks of working with influencers.

AOC, CNN, reporters

3 Pillars of Alexandria Ocasio-Cortez’s Digital Domination

January 7th, 2019 by

In the last few weeks, AOC has seen a high school video go viral (and combated the backlash), been interviewed on “60 Minutes” and has collected myriad headlines in top-tier publications. In other words, she’s a PR professional’s dream, racking up consistent wins in the mainstream media and on social. So how has AOC come to dominate the digital space? Here are 3 ways the politician is leveraging communications best practices to grow her digital footprint and own the news cycle.

new years resolutions

4 New Year’s Twitter Resolutions, Courtesy of the U.S. Military

January 2nd, 2019 by

For communicators, the Defense Department’s recent Twitter gaffe smacks of a common issue: How can regulated industries—like defense, for instance—inject humor and fun into their social media presence without taking unnecessary risks? Luckily, there are a few steps PR professionals can take to ensure their brands’ tweets don’t land them in hot water in 2019.

How the American Cancer Society and UPPAbaby Use Social Media to Re-launch and Launch

January 1st, 2019 by

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.

CES Begins and Communicators See Tech Investments in AI, Video and Connected Devices

January 1st, 2019 by

The annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.

Consumer Engagement With B2C Brands in 2018 Down Slightly, Engagement With Video Off 19%

January 1st, 2019 by

Our yearly look at the most-engaged B2C brands of 2018. Women are the target audience for nearly all of the top 10, according to Shareablee data. Overall consumer engagement was down slightly.

Instagram Mistakenly Releases Test of Horizontal Feeds, Prompting Backlash

December 28th, 2018 by

Instagram caused an uproar this week when it unintentionally released a glimpse of a potential update to feeds on the platform. On the morning of Dec. 27, some users found that their Instagram interface had shifted from its usual vertical layout to a horizontal one, in which users had to tap or swipe through one post at a time to get to the next—similar to the Stories feature. Rather than scrolling quickly through posts and ads that weren’t of interest, users had to interact with every post in one way or another.

Four Marketing Trends to Consider for 2019’s Budget

December 24th, 2018 by

As 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.

How to Target Your Content to Every Demographic [INFOGRAPHIC]

December 20th, 2018 by

At some point, perhaps soon, companies will use AI to gather data about target audiences and even create content that best suits their needs. Until that time, it falls to communicators and marketers to use available data to paint a portrait of target audiences and how they prefer to receive content. This infographic provides basic profiles of various demographic units and their content preferences.