Messaging

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Patriotic American flag lighting in Times Square New York City

Communicators Navigate Patriotic Messaging After Declining Sentiments

July 1st, 2022 by

The concept of patriotism holds a nuanced meaning to different demographics in the country.

PR Lessons from the January 6 Committee Hearings

June 29th, 2022 by

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

Corporations Decide on Proper Messaging After Roe v. Wade

June 27th, 2022 by

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

June 27th, 2022 by

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

Storytelling, Data and Personalization Help Debt-Forgiving Group Gain Notice

June 6th, 2022 by

It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued

Keep on Communicating and Listening During the Economic ‘Hurricane’

June 2nd, 2022 by

[Editor’s Note: The essay below is centered on the biotech sector. Yet its implication for communicators is wide. The economy’s outlook seems grimly uncertain, with JPMorgan Chase CEO Jamie Dimon discussing a coming economic “hurricane”… Continued

pint of Walmart's Juneteenth Ice Cream was not well-received by the public

What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle

June 1st, 2022 by

If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.

[VIDEO] PRNEWS Talks with Ben Finzel, RENEWPR About LGBTQ+ Centered PR

June 1st, 2022 by

PRNEWS talked with Ben Finzel, President of RENEWPR and Founder of the Change Agencies, to discuss the significance of starting a LGBTQ+ centered firm, the best way to create an authentic pride campaign, and advice… Continued

Gov. Kemp and Hyundai Spark Successful PR Partnership

May 24th, 2022 by

Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued

A New Netflix Series Offers Insight for Improving LGBT Content

May 16th, 2022 by

Brands have tried to include the LGBT community in content they create. Too often it’s not inclusive and inauthentic. We offer tips for improvement.