Messaging

PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

America 250 arrives at a moment when employees, customers and stakeholders increasingly scrutinize whether organizations actually live the values they promote publicly.

Between the marketing jargon, branded tote bags and exclusive yacht brunches, Cannes conversations around the future of communications gained momentum on some of the biggest stages.

Drawing on his experience leading communications for The Trevor Project, Kevin Wong discusses how to maintain mission visibility amid shifting corporate priorities, including during Pride, what authentic partnership actually looks like and how to turn earned media moments into lasting impact.

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.