Messaging

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Speed and Accuracy: An Unusual Moment Prompts PR Changes

January 28th, 2022 by

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

CBS and Elio’s Cleanly Elude Brian Williams and Sarah Palin Incidents

January 25th, 2022 by

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights.

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[VIDEO] PRNEWS Talks Cannabis Communications with Samantha Qualls of Marino PR

January 13th, 2022 by

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

Man holds up a COVID rapid test

Rapid Test Insurance Coverage Pulls Communicators to the Front Lines

January 11th, 2022 by

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication

January 4th, 2022 by

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.

Terms You Need to Know [December 2021]

December 21st, 2021 by

In this month’s edition, we focus on RTO,  Bookcase Credibility, Zoombie and CBP.

Twitter’s CEO Shuffle Prompts Conversation on PR During Leadership Change

November 30th, 2021 by

How a company goes through a transition of leadership, such as Jack Dorsey leaving Twitter, can have an impact on multiple stakeholders—not just economically but culturally as well. 

In VA, ‘All Politics is Local,’ ‘It’s The Economy, Stupid’ = ‘Know Your Audience’

November 3rd, 2021 by

PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor’s race.

PRNEWS interviewing National Confectioners Assocation

[VIDEO] Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association, Discusses Halloween Messaging

October 29th, 2021 by

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaching Halloween messaging this year, as well as important candy corn statistics.

Oxford, AstraZeneca Boost Transparency During COVID Crisis

October 19th, 2021 by

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.