Reputation

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A Humble Guide to the Importance of PR Crisis and Corporate Reputation

November 15th, 2022 by

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

My Way or the Highway: Vendors Measure Misinformation and Disinformation

November 15th, 2022 by

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

Zuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad News

November 14th, 2022 by

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

How Brands Should Think About Influencers After Ye’s Spiral

October 26th, 2022 by

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.

Why King Charles III Walks a Delicate PR Tightrope

September 13th, 2022 by

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Happy Ethics Month: 40% of Consumers Don’t Trust You with their Data

August 31st, 2022 by

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

Building a Trust Reservoir Long Before You Need It

August 29th, 2022 by

When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.

Adam Neumann, former CEO of WeWork, secured millions in funding for new startup called Flow.

Reputation of WeWork Founder Neumann Gets a Second Chance

August 16th, 2022 by

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs

August 16th, 2022 by

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

Protecting Your Company from Becoming Part of the Disinformation Ecosystem

June 27th, 2022 by

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism.