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Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis

March 22nd, 2023 by

In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

This colorful flat illustration depicts digital accessibility, a design of technology products or environments helping people with various disabilities use of the service, product or function

How Your Brand’s Digital Accessibility Can Impact its Reputation

March 14th, 2023 by

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day Passes

March 9th, 2023 by

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

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PR Roundup: TikTok Screen Time, Dilbert Done, Eli Lilly’s Reputation

March 2nd, 2023 by

Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted. 

Three Ethical Obligations at the Heart of PR

February 22nd, 2023 by

Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.

pink slip

Understand Optics and Adjust Strategy Before Announcing Layoffs

February 17th, 2023 by

There continues to be a spate of layoffs across multiple industries. Navigating the optics of delivering bad news and how stakeholders perceive it is critical to protecting reputation.

mushroom cloud over east palestine ohio after Norfolk Southern train derailment

PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing Public

February 17th, 2023 by

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

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Top Five Tips: Applying for Awards

February 16th, 2023 by

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

illustration of businessman leader lift balance ethical scale.

What Ethical Obligations Do PR Professionals Owe Clients’ Customers?

February 13th, 2023 by

While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.

Disney under a microscope

PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown

February 9th, 2023 by

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.