Reputation

PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.

Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.

LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

The PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.