Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.
Reputation
The Comments Section Is a Liability. AI Just Made It Worse.
July 6th, 2026 by Erik SwainConsumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.
Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?
June 29th, 2026 by Claire BahnAnyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.
PR Roundup: Tylenol Tops Trust Rankings, Local Journalism Hits a New Low and Allbirds Becomes Smartbird
June 18th, 2026 by Nicole SchumanThis week’s PR Roundup examines what it takes to build—and keep—consumer trust in uncertain times.
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
June 15th, 2026 by Beth Kanter and Vishakha MathurThe more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
June 11th, 2026 by Nicole SchumanPR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
PRNEWS Celebrates Women in PR, Communications and Marketing at the 2026 Top Women Gala
June 9th, 2026 by PRNEWSPRNEWS celebrated the 2026 Top Women Gala at Current in New York City last week. And for the first time the event brought together two groups of incredible women professionals: the 2026 PRNEWS Top Women in PR and Communications and Chief Marketer’s 2026 Top Women in Marketing.
PR Roundup: “No Comment” Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road
June 4th, 2026 by Nicole SchumanPR Roundup features Amazon’s Prime Day move, “no comment” doing more harm than good, Pope Leo XIV’s historic hire, and Dolly Parton’s foray into the American highway.
Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience
June 3rd, 2026 by Nicole SchumanCiciyasvili spent three years cultivating a relationship with a contact at Variety before it resulted in a feature story and podcast appearance for Betches’ CEO.
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
May 28th, 2026 by Nicole SchumanThis week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.