Check back regularly for our latest coverage related to communications, PR and the coronavirus (COVID-19) outbreak.
THE LATEST
July 30, 2020
Australian Premier Releases Impressive Coronavirus Statement
by Nicole Schuman
In some countries, leaders are not taking any chances when a COVID spike occurs. As of this morning, the premier of Victoria, a province in Australia, released a statement announcing mandatory face coverings for the entire state, not just heavily-populated urban areas. Victoria is home to Australia’s second-largest city, Melbourne.
July 17, 2020
Communicators Say ‘We Need to Help a Confused Country’
by Seth Arenstein
What happened? Things were supposed to be different. Five months into the pandemic, many of us expected the virus would be receding. Political officials told us so. Instead, cases in nearly 40 states are on the rise. Yesterday, the U.S. set a record for new cases in a single day, at 70,000. Problems many believed were over are not. Hospitals and medical staffs in the south and southwest are overwhelmed, and there are reports of PPE and testing shortages.
July 2, 2020
Vanilla Ice, Airlines Need to Read the Room via Social Listening
by Nicole Schuman
It’s not a surprise that many people need to take social media breaks nowadays. With the daily deluge of bad news and waves of hot takes, everyone has an opinion, and no one is afraid to share it. However, some brands and public figures could benefit from spending MORE time on social media, particularly before making big announcements or decisions. While market research is not a new tactic, it may adhere to a newer term called social listening, which takes the temperature of how people feel about topics and brands on social platforms. Read the room is not just a phrase, it's a strategic tactic.
