The Highest Honor in PR & Communications

Early Deadline: June 12, 2026
Late Deadline: June 19, 2026

The Highest Honor in PR & Communications

The PRNEWS Platinum Awards recognize the most impactful work in PR today—honoring the campaigns, agencies and teams setting the standard for modern influence, reputation and results.

From media relations and integrated storytelling to public affairs, creator strategy and brand reputation, Platinum celebrates the work that doesn’t just capture attention—but drives measurable business and cultural impact.

Enter the 2026 Awards

Why Enter

Recognition at the Platinum Awards signals your work is operating at the highest level of modern PR. From visibility to credibility, the impact extends far beyond the win.

Plantinum Awards 2025

Stand Out in a Competitive Industry

Earning a PRNEWS Platinum Award signals that your work stands among the best in PR—recognized for strategic thinking, creativity and measurable impact.

Plantinum Awards 2025

Gain Industry-Wide Recognition

Finalists and winners are showcased across PRNEWS channels, with editorial coverage, digital promotion and visibility among top brands, agencies and communications leaders.

Plantinum Awards 2025

Elevate Your Team & Brand

Recognition boosts team morale, strengthens credibility with clients and stakeholders, and reinforces your organization’s reputation as a leader in modern PR.

Categories

Agency & Team Excellence

Celebrating the agencies and in-house teams delivering outstanding work, innovation and results.

    • Agency of the Year: Boutique (5 or fewer employees)
    • Agency of the Year: Diverse Owned
    • Agency of the Year: Large (101 or more employees)
    • Agency of the Year: LGBTQIA2+ Owned
    • Agency of the Year: Medium (25 to 100 employees)
    • Agency of the Year: Small (6 to 25 employees)
    • Agency of the Year: Women Owned
    • In-House Communications Team of the Year
    • Non-Profit Communications Team of the Year

    • Campaign Excellence & Brand Strategy

    Recognizing the most strategic, creative and effective campaigns driving brand awareness, reputation and measurable results.

    • Anniversary Campaign
    • Brand Reputation Campaign
    • Branding Campaign
    • Campaign Look and Feel/Identity
    • Content Marketing Campaign
    • Emerging Brand Campaign
    • Executive Thought Leadership Campaign
    • Global PR Campaign
    • Human-Centric PR Campaign
    • In-House Campaign
    • Integrated Communications, Marketing & PR
    • Marketing Communications
    • On a Shoestring Campaign
    • Partnerships & Brand Collaborations
    • Platinum "Grand Prix" Award
    • Regional/Local Campaign

    • Campaigns of the Year

    • Campaign of the Year > B2B
    • Campaign of the Year > B2C
    • Campaign of the Year > Beauty, Fashion & Lifestyle
    • Campaign of the Year > Consumer Products & Retail
    • Campaign of the Year > Entertainment
    • Campaign of the Year > Environment/Sustainability
    • Campaign of the Year > Finance/Fintech
    • Campaign of the Year > Fitness/Wellness
    • Campaign of the Year > Government / Political
    • Campaign of the Year > Healthcare/Pharmaceutical
    • Campaign of the Year > Non-Profit
    • Campaign of the Year > Restaurant/F&B
    • Campaign of the Year > Sports/Esports
    • Campaign of the Year > Technology
    • Campaign of the Year > Travel/Hospitality/Tourism

    • Digital, Content & Innovation

    Celebrating breakthrough storytelling, content and the use of technology, data and AI to drive communications forward.

    • AI-Powered Communications
    • Digital Experience / Website Campaign
    • Interactive Content
    • Measurement, Analytics & Insights
    • Newsletter
    • Podcast
    • Publications & Content Programs
    • Video Series
    • Visual Storytelling Campaign

    • Experiential, Events & Launches

    Recognizing standout events, activations and launch strategies that create meaningful audience connection.

    • Conference Marketing/PR Campaign
    • Event PR/Marketing Campaign
    • Experiential Event
    • Launch Event
    • Pop-Up Experience
    • PR Stunt
    • Product Launch, B2B
    • Product Launch, Consumer

    • Media, Influence & Engagement

    Honoring excellence in media relations, influencer and creator strategy, social media and audience engagement.

    • Audience Engagement
    • Celebrity Partnership
    • Creator & Influencer Campaign
    • Media Events / Press Tours
    • Media Relations Campaign: Agency
    • Media Relations Campaign: Corporation
    • Media Relations Campaign: Nonprofit
    • Newsjacking / Real-Time PR Campaign
    • Use of Social Media

    • Reputation, Purpose & Public Affairs

    Honoring work that builds trust, protects reputation and drives impact across public affairs, sustainability and purpose-driven communications.

    • Activism/Advocacy Campaign
    • Cause-Related Marketing
    • Community Relations
    • Community Resilience or Disaster Relief Initiative
    • Crisis Management Campaign
    • Employee Relations
    • ESG & Sustainability Communications
    • Fundraising Campaign
    • Government & Regulatory Affairs
    • Investor Relations
    • Multicultural & Inclusive Communications
    • Public Affairs
    • Public Health / Public Safety Campaign
    • Sustainability Campaign

    • Entry Guidelines

    Key Dates & Entry Fees

    ENTRY DEADLINE
    June 12, 2026

    LATE DEADLINE
    June 19, 2026

    The price of each primary entry is $450. A late fee of $199 will be applied to entries submitted after June 12, 2026. Payment in full must accompany the entry. Entry fees are not refundable.

    Remind Me

    Who Should Enter

    The Platinum Awards recognize outstanding work from across the communications industry, including:

    • Agencies of all sizes
    • In-house communications and marketing teams
    • Brands and corporations
    • Nonprofit and public sector organizations

    Whether launching a new product, protecting reputation in a critical moment, building cultural relevance or driving measurable business impact, this program honors the work shaping how communications performs today.

    What Winners Receive

    Platinum Award winners receive industry-wide recognition and visibility, including:

    • Recognition across PRNEWS.com and PRNEWS social channels
    • Coverage highlighting winning campaigns, teams and results
    • The opportunity to showcase your work to the broader communications community
    • On-stage recognition at the PRNEWS Platinum Awards Gala in New York City

    At the 2026 gala, we will also honor the PRNEWS People of the Year, celebrating the individuals behind the strategies and leadership driving the industry forward—making this an unmatched night recognizing both the work and the people defining PR today.

    Don’t Just Enter the Work—Recognize the Leaders Behind It

    Winner with Award

    The PRNEWS People of the Year Awards honor the professionals driving the strategies, ideas and leadership behind today’s most impactful communications.

    While you’re submitting your best campaigns for Platinum, take the opportunity to spotlight the individuals making that success possible.

    Nominate a Colleague or Leader

    Entry Info

    WHO’S ELIGIBLE?

    The Platinum Awards are open to all agency, corporation, nonprofit/association, and government organizations. National and international entries are accepted.

    Communications & Campaigns

    All campaigns entered will be required to submit a synopsis describing campaign content including all of the following areas:

    • What was the goal of the campaign?

    • What metrics set the stage for the work your campaign sought out to do?

    • What was the thinking and the strategic approach behind your work?

    • What actions did your campaign take or how was your campaign implemented?

    • How was success measured for this campaign? What metrics show that this campaign performed well and met its goals?

    • Supporting Materials can include anything that best represents the success of your work. Examples include:

      • Websites
      • ROI Stats
      • Media Coverage
      • Press Materials
      • Testimonials
      • Research Documents
      • Videos
      • Photos

    TEam Awards

    Nominations for team awards will require the following:

    • Outline the reason why the team should be named a finalist.

    • Please provide some details of the team’s role in the organization.

    • Please explain how your team has raised the bar on creativity, strategy and execution for the organization, or how they have gone above and beyond expectations.

    • Supporting Materials can include anything that best represents the success of your work. Examples include:

      • Websites
      • ROI Stats
      • Media Coverage
      • Press Materials
      • Testimonials
      • Research
      • Documents
      • Videos
      • Photos

    Agency of the Year Awards

    Nominations for agency awards will require the following:

    • Firm Overview

    • What are some of the landmark campaigns and accounts you’ve worked on?

    • What are your marketable distinction and innovations compared to other firms?

    • Clearly state account wins & losses from May 2022 to May 2023.

    • Clearly state relevant industry partnerships, pro-bono work and other community relations.

    • Include testimonials from at least two clients.

    • Please explain how your agency has raised the bar on creativity, strategy and execution for the organization, or how it has gone above and beyond expectations.

    • Supporting Materials can include anything that best represents the success of your work. Examples include:

      • Websites
      • ROI Stats
      • Media Coverage
      • Press Materials
      • Testimonials
      • Research
      • Documents
      • Videos
      • Photos

    *NOTE: Each section of the application has a 300 word limit

    FAQ

    • The Platinum Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners.

    • To be eligible, the campaign or initiative must have taken place (either in part or in full) between May 2025 and May 2026. Some of the work must have occurred during this time, but it's not necessary for it to be completed during the eligibility period.

    • We evaluate your entry based on creativity, innovation, sound planning implementation, results as well as proven impact on the communities targeted. Judges will evaluate campaigns on the innovativeness of execution and idea as well as the impressiveness of the results. For Teams and Agencies, judges will be looking for an X-factor and the noteworthiness of their accomplishments and background.

    • Emphasize the goals of your campaign, as well as your campaign's achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign. For people and team categories use metrics to specifically outline achievements and explain the impact of the person or teams or overall work.

    • Winners will be announced at the Awards Gala on October 7 from 6:00 to 10:00 PM(ET) at the Lighthouse in NYC.

    AWARDS GALA

    When:
    The Platinum Awards Gala
    Tuesday, October 7, 2026
    6:00 - 10:00pm (ET)

    Where:
    Pier Sixty
    Pier 60, 60 Chelsea Piers
    New York, NY 10011

    This sophisticated event venue is located within New York’s iconic Chelsea Piers.

    Enter Now

    platinum pr awards

    Sponsorship

    Position your brand at the center of PR’s most influential recognition program.The PRNEWS Platinum Awards sponsorships provide meaningful exposure to top executives and teams driving innovation across the communications ecosystem—on stage, online, and throughout the awards lifecycle.

    For details and custom packages, contact Vernesa Merdanovic at vmerdanovic@accessintel.com

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