50 Game-Changers of PR for 2017

Perhaps the most potent symbol of PR's evolution in recent years is the seeming scarcity of "public relations" and "PR" in job titles. The growth of PR itself is to blame. The term "PR" hardly encompasses what brand communicators are now asked to do by their organizations or clients. If you're charged with building brand awareness and you're not placing ads in print publications—I saw one of those just last week—or working with an ad agency on a TV campaign, you're doing some form of PR, whether you're aware of it or not.

The PR pro of 2000 had to master media relations, crisis communications, internal communications, media training and change management. The brand communicator of 2017 very likely must master those same areas, as well as social media, data and analytics, visual storytelling, influencer marketing, SEO, content marketing and even advertising. This expansion of PR has been driven by technology, of course, but also by the communicators themselves, each of whom must be a jack of all trades and master of all.

PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. Here is our list of 50 Game-Changers of PR, culled from our community's submissions.

—Steve Goldstein, editorial director, PR News @SGoldsteinAI


50 Game-Changers of PR for 2017


jim

Jim Abernathy

Abernathy MacGregor

kara

Kara Alaimo

Hofstra University

lubomir

Lubomir Alamanov

SiteMedia Consultancy

maria

Maria Benvenuti

Benvenuti Public Relations

nikki

Nikki Carlson

ChicExecs PR & Branding, Chic Blvd. Inc.

carlton

Bobbie Carlton

Innovation Nights and Innovation Women, Carlton PR & Marketing

serge

Serge Dumont

Omnicom Group Inc.

evola

Judy Evola

Walled Lake Schools

erin

Erin Flior

Cystic Fibrosis Foundation

patricia

Patricia Green

The Patricia Green Group

guilfoil

John Guilfoil

John Guilfoil Public Relations LLC

tahoma

Tahoma Guiry

K9s For Warriors

brunce

Bruce Hennes

Hennes Communications

henson

Kathleen Henson

Henson Consulting

itani

Ahmad Itani

Cicero & Bernay

khoo

Anastasia Khoo

Conservation International

cooper

Cooper Munroe

The Motherhood Inc.

karen

Karen Raskopf

Dunkin’ Brands

roy

Alyson Roy

AMP3 Public Relations

steven

Steven Shapiro

Communications Strategy Group

silver

Morris Silver

Finn Partners/M. Silver

sosnow

Elizabeth Sosnow

Bliss Integrated Communication

xurxo

Xurxo Torres

Torres y Carrera

cindy

Cindy Villafranca

Southwest Airlines

lars

Lars Voedisch

PRecious Communications

vwakeman_headshot_redlip

Vanessa Wakeman

The Wakeman Agency

heather

Heather Whaling

Geben Communication