Water Cooler Archives »

Features

Features Archives »

Content Marketing Litmus Test: If You Won’t Click it, Why Would Anyone Else?

The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality. | MORE »

8 Tips For a Successful Social Media Training Program

Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company. | MORE »

To Inject Storytelling in Business Communications, Read the Masters

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.  | MORE »

Bold Strategies Gain Audience Share In Hypercompetitive Marketplace

As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy. | MORE »

How to Generate News When Your Brand or Client Doesn’t Have Any

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times. | MORE »

PR News TV

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

Digital PR Guidebook Vol. 5

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.