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PR News' PR Measurement Conference March 23, 2010, Washington, DC Register NOW! |
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View PR News' Special CSR Awards Issue Tim Marklein, who will be a presenter at PR News' Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals. more More Stories
Latest Agency and People News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Greer Jonas, gjonas@accessintel.com, and we'll consider it for this spot.
CSR Values Must Permeate the Business, Says BT’s Kevin Moss
Kevin Moss' keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values.
PR News Pop Quiz: Are You a Legal Eagle?
So you think you have a grasp of the legal implications of social media use? Take the PR News Pop Quiz and find out if you're taking unnecessary risks.
The Art of Aligning Stakeholders to Key Goals and Messaging
One of the challenges of the CASASTART-UP initiative was making sure all the disparate individuals working on the project were aligned when it came to goals and messaging.
Best Practices From the Best Programs for Building PR Talent Let’s face it, the last few years have not been fun ones for executives in charge of employee relations. An early 2009 Society for Human Resource Management report stated the following: “Due to the disappearance of so many jobs, the number of ‘underemployed’ workers will grow, leading to increased underutilization of talent and morale problems in the workplace.
Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in Mind
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