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PR News' Digital PR Summit Feb. 16 in San Fran Register Today! |
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You may be fit, but are you digitally fit? The Water Cooler
Exposé About Apple's Manufacturing Partners Creates PR Opportunity for Homegrown Brands
An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A." more
One Login, Lots of Data: Google's Simplified Privacy Policy
Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users' Web tendencies. more Feature Story
Getting a Customer Price Increase Right: Come On Down, Public Relations
Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes. more
Latest Agency and People News
More Stories from PR News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Regina D'Alesio at rdalesio@accessintel.com, and we'll consider it for this spot.
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012. more
4 Key Strategies to Effective Employee Crowdsourcing
Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach. more
Top 5 Digital Skills PR Leaders Need to Master
CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? more
4 Tips for Great Storytelling: For Public Relations and Life
Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts. more
Charting the Industry: Bad Rep Makes Consumers Think Twice 
A Weber Shandwick study links corporate reputation with the public's propensity to buy products and services; experts weigh in on how to make that link a positive one. more
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup. more From The Wires
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