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PR News' PR Measurement Conference
March 23, 2010, Washington, DC
Register NOW!
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PR News' PR Measurement Conference March 23, 2010, Washington, DC Register NOW! |
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PR News' Public Affairs Conference After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road. more More Stories
Latest Agency and People News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Greer Jonas, gjonas@accessintel.com, and we'll consider it for this spot.
PR News Q&A: Tim Marklein Gets to the Meat of Measurement
Tim Marklein, who will be a presenter at PR News' Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.
Apple Most Admired Among Brands
Last week we reported that Hershey’s Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.
Digital Ad Revenue to Top Print This Year
A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.
Keys to Curing Blog Fatigue: Refreshed Objectives and Open Ears 
As Smartphone Usage Takes Off, So Should Your Mobile PR Efforts
According to IDC, the number of mobile devices accessing the Internet worldwide will surpass 1 billion by 2013, and the number of mobile Internet users worldwide will hit 900 million that same year. And a recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. AdvertisementsSubscribe to PR News and get the weekly issues plus access to all online resources and archives. Use this one-of-a-kind service to become an even more effective and successful communicator. Special discount rate now available. Subscribe today! From The Wires
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