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Social Media Summit & Taste of Tech June 21 - 22 in NYC |
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Just Announced: Facebook Conference August 9 in San Francisco The Water Cooler
Feature Story
Media Relationships a Big Factor in Taking on Controversial Clients
Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client. more
Latest Agency and People News
More Stories from PR News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Regina D'Alesio at rdalesio@accessintel.com, and we'll consider it for this spot.
Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm
O'Dwyer's latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011. more
Mobile Maps Big, While Geosocial Activity Remains Small
Most American smartphone owners are using real-time location-based maps, but aren't checking in on geosocial services such as Foursquare. more
5 Tips for Managing Press Conferences the John Tortorella Way
New York Rangers head coach John Tortorella's curt press conferences have become nearly as much of a news story as his team's wins and losses. more
Consumers: Social Dialogue Not Really Two-Way Affair
"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship. more
When Wading Into Thorny Issues, Discretion Is the Better Part of Valor When a company takes a position on a controversial stand—like gay marriage, for example—it had better have a compelling reason to do so. more
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague
A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. more From The Wires
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