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Measurement Conference April 18 in Washington, DC Register |
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Just Announced! PR News PR Measurement Conference The Water Cooler
PepsiCo's Big Gulp: 'Team, Great Q4! 8,700 of You Have to Go'
The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction. more
Is the Next Target for Web Activists Your Favorite Device Maker?
Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations. more Feature Story
Case Study: Using Twitter, American Airlines Defuses Security Incident
After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in. more
Latest Agency and People News
More Stories from PR News
PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Regina D'Alesio at rdalesio@accessintel.com, and we'll consider it for this spot.
5 Questions for PRSA Chairman & CEO Gerry Corbett
In an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority. more
PR News Q&A With Danielle Brigida: Document the 'Little Victories' in Social Media ROI
In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. more
5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. more
7 Ways to Separate Yourself From the Pack When Pitching the Media
PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. more
How PR Can Forge Peaceful Coexistence With Wikipedia 
Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. more
Charting the Industry: Is the Blog Fading? Don’t Bet On It
While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control. more From The Wires
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