Communicators know even a few words can move markets. A great example is what's happening surrounding President Trump's promise to have the Commerce Department investigate whether or not imported cars and parts are doing structural harm to the U.S. auto industry. Should Commerce rule that they are, the president could slap significant tariffs on imported autos. Until that decision is made, uncertainty will reign and auto industry communicators will be in the hot seat.
PR Insiders More
Professional communicators need help with Google and this guidebook offers eyeopening explanations of the vast possibilities of Google’s tools and how other communicators have taken advantage of them. The Google for Communicators Guidebook will help… Continued
Crisis management is an art, not a science. In this edition of PR News’ Crisis Management Guidebook: Strategies & Tactics, you will discover many different views on this art, and you are certain to find… Continued