Don't wait for your CEO to say "bottom-line me" when you're reporting social media metrics.
Follow up with a thank you note after an interview to make the right impression
A Memorial Day social media campaign from a savvy brand raises awareness of our nation's troops while asking little of its fans—a neat trick.
Here’s an overview of the May 15 Measurement Conference in Washington, D.C.
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.
We now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
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