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PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Regina D'Alesio at rdalesio@accessintel.com, and we'll consider it for this spot.

Schwartz MSL's Mark McClennan, a presenter at the PRSA Counselors Academy Conference in New Orleans, provides a list of reasons why PR programs fail from a leadership perspective. Care to add to the list? more

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans. more

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl's have improved since 2010. more

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline. more

Hyundai and Finn Partners teamed for an effort that raised awareness and funds for cancer while demonstrating the car maker's electric vehicle. more

Now that PR professionals are churning out more online content than ever, it's time to gain control over your organization's content management system. more

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