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Live Your Brand the Way Your Customers Do, Says Brian Solis

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles. | MORE »

PR Insider: Visually Promoting The Client’s Global Brand Story

This piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images. | MORE »

When ‘TMI’ and PR Strategy Collide

If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities. | MORE »

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

When Brands Take a Stand, PR Must Connect the Dots

When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program. | MORE »

Telling Jokes Is a Serious Way to Spread the Word

In a professional setting, making someone laugh is the most intimate connection one can make. | MORE »

Susan Emerick, Manager of Enterprise Social Strategy & Programs at IBM talks about engaging on social media at PR News' Social Media Summit on June 3, 2014 in New York City.

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