As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media
4 Pillars of Content Marketing for PR Pros
Best Practices for Connecting With Bloggers
Pros and Cons of (Rumored) Instagram Video
4 Essentials on Writing for Mobile
- Agency A-List Awards Finalists Announced!
- Content Marketing Boot Camp
June 18 | NYC - Top Places to Work in PR Awards
Final Deadline: June 21 - Social Media & Customer Service Webinar
June 25 | Online - Writing Boot Camp
August 5 | San Francisco - Next Practices Annual Conference
August 6 | San Francisco
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As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media
Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.
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4 Pillars of Content Marketing for PR Pros
Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.
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Pros and Cons of (Rumored) Instagram Video
Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram.
Features
Content Marketing Litmus Test: If You Won’t Click it, Why Would Anyone Else?
The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.
8 Tips For a Successful Social Media Training Program
Social media is increasingly becoming a required skill in almost any field, whether you are in marketing, sales, communications, engineering or human resources. And if your current job has social, digital or media in your title—whether at a Fortune 500 company or a startup—part of your job is to evangelize the importance and value of social across the company.
To Inject Storytelling in Business Communications, Read the Masters
How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
Bold Strategies Gain Audience Share In Hypercompetitive Marketplace
As the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.
How to Generate News When Your Brand or Client Doesn’t Have Any
Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.
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