Social Media


avatar

6 Ways PR and Content Marketing Should Collaborate

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities. | MORE »

Leave a comment

avatar

To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills. | MORE »

Leave a comment

avatar

Avoiding the PR Trap

Doug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
 | MORE »

Leave a comment

avatar

Integrity Critical in Owned Media Era

While many brands have invested heavily in owned-media, it’s not all rainbows and unicorns for PR teams looking to own the mantle of official corporate storytellers. | MORE »

Leave a comment

avatar

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform. | MORE »

Leave a comment

avatar

6 Steps to Tie Social Media to Business Outcomes

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line. | MORE »

1 Comment

avatar

2014 PR People Awards: Social Media Professional of the Year

Winner: Tim Haran, Director of Social Media, USANA Health Sciences The vast majority of Tim Haran’s social media content isn’t assigned, and two-thirds are the direct result of his enterprising nature. Haran has helped build … | MORE »

Leave a comment

avatar

2014 PR People Awards: Public Affairs/Government Communicator of the Year

Winner: Tim Ryan, General Manager at Sawyer Miller Weber Shandwick Across the Weber Shandwick network, Tim Ryan is the go-to expert when it comes to campaigns designed to help consumers make informed healthcare choices. He … | MORE »

Leave a comment

avatar

2014 PR People Awards: PR Professional of Year: Nonprofit/Association

Winner: Lauren Lawson-Zilai,  Director of Public Relations and National Spokesperson, Goodwill Industries International Lauren Lawson-Zilai designs and directs the public relations strategy for Goodwill Industries International, a leading nonprofit provider of job training programs and … | MORE »

Leave a comment

avatar

2014 PR People Awards: PR Professional of the Year: Agency

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of … | MORE »

Leave a comment