Social Media


avatar

4 Twitter Mistakes That Can Cost You Followers

There is no shortage of advice from social media experts on how to build your Twitter following. But how do you keep the people that you do have?

 | MORE »

Tags: , | Leave a comment

avatar

3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

 | MORE »

Leave a comment

avatar

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

 | MORE »

Leave a comment

avatar

3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

 | MORE »

Leave a comment

avatar

Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.

 | MORE »

Leave a comment

avatar

Infographic: Best Times to Post on Social Media

The timing of a social media post can be just as important as its content. This infographic shares optimal posting times for various social media platforms.

 | MORE »

Tags: , , | 3 Comments

avatar

Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women.

 | MORE »

Leave a comment

avatar

‘Retweeted More’ Gives Crystal Ball Glimpse of Your Tweet’s Future

In search of the perfect tweet? Researchers at Cornell have developed an algorithm that may help you find it.

 | MORE »

Tags: , , , | Leave a comment

avatar

Snapchat Looks to Raise $500 Million—Time for PR Pros to Reevaluate Platform

PR execs are probably going to have to change their tune about Snapchat, which is now seeing a new round of funding that would value the company as high as $19 billion, according to Bloomberg.

 | MORE »

Leave a comment

avatar

4 Ways to Clarify Your Social Media Policy

As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

 | MORE »

1 Comment