Social Media

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A Decade of Hashtags and You’re Still Doing It Wrong

September 15th, 2017 by

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.

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How IBM Does Social Customer Care, With a Little Help From Watson

September 8th, 2017 by

We’ve all read stories of an angry customer tweeting at an airline or a restaurant because they had a bad experience. But social customer care is about so much more than just dealing with irate customers, says Brandi Boatner, a digital experience manager with IBM. We recently sat down with Boatner during a Facebook Live session to pick her brain on how social customer care is evolving—and how IBM is using artificial intelligence to bolster the process.

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4 Factors to Decide if Your CEO Should Be on Twitter

September 6th, 2017 by

You’d be hard pressed to find a Fortune 500 company without a presence on Twitter, but should the big boss also be on the medium? It depends on myriad factors, including your goal for being on the platform, who will actually compose the tweets, the type of information your CEO wants to share and, of course, whether they have a thick skin.

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3 Ways Brands Can Use LinkedIn’s Audience Network

September 6th, 2017 by

LinkedIn has rolled out a targeting tool for brands that sponsor content on the platform: Audience Network. The tool increases brands’ chances of their content appearing on audiences’ LinkedIn feeds, as well as—perhaps more excitingly—tracking users across the internet once they leave LinkedIn. Here are three ways brands can start experimenting with Audience Network.

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On Snapchat, Meeting the Audience Halfway Is Key

September 1st, 2017 by

Like any good friendship, the relationship between a brand and its audience on Snapchat should be a two-way street. Matt Johnston, executive director of video at Rodale, worked directly with Snap Inc. to build a Discover platform from scratch. Here, he shares his tips and tactics for how to meet your audience halfway on Snapchat to keep the eager tapper glued to your story.

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6 Takeaways From comScore’s 2017 Mobile App Report

August 28th, 2017 by

With both Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites?

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Infographic: 5 Ways Brands Can Turn Instagram Audiences Into Content Heroes

August 25th, 2017 by

Swipe, skip or scroll, audiences are increasingly dismissing advertisements on Instagram. Many users take to the platform primarily to promote their individual interests, and smart brands must think about how to give audiences the spotlight rather than the other way around. Here are five ways communicators can use the tactic to convert Instagram audiences into content heroes.

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Mayweather or McGregor: Who Wins at Social Media?

August 23rd, 2017 by

The contest Saturday night between boxer Floyd Mayweather Jr. and mixed martial artist Conor McGregor is being called a fight, but really it’s an event. A PR event. The hype surrounding it has been tremendous. So, just for fun, which of these two athletic welterweights and social media heavyweights would you choose as your brand’s ambassador? We might have the answer.

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How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience

August 21st, 2017 by

You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized that they could make this a reality by working as a team.

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How BET Networks Taps Into Talent for Influencer Marketing

August 18th, 2017 by

Influencer marketing can come in many shapes and sizes. Some companies utilize outside influencers, and some focus on employees. For Tatiana Holifield-Arthur, senior director of social media marketing strategy at BET Networks, influencer marketing means using its on-air talent to achieve a multiplier effect with the network’s huge following.