Social Media


High School Shootings Find Their Ugly Real-Time Social Media Moment

February 15th, 2018 by

The horrific events in South Florida that left 17 people dead and roughly twice that number wounded was the 25th fatal, active school shooting since Columbine in April 1999. While the shootings share many characteristics, they differed in a number of the ways communications figured into the equation.


Financial Brands Maintained Strong Consumer Engagement in ’17 Despite 15% Drop in Content

February 13th, 2018 by

Financial firms are generally thought to be shy about social media. Not so, at least in 2017, according to data provided exclusively to PR News by Shareablee. The sector combined for some 58 million consumer interactions in 2017, which represents modest growth vs 2016. And it accomplished this despite posting fewer pieces of content.

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Social’s Silver Fox: Facebook Is Shedding Younger Users

February 12th, 2018 by

Facebook woke up this morning to see another gray hair in the mirror. While Facebook’s popularity with younger users has been on the decline for some time, a new report from market-research firm eMarketer quantifies just how bad this year’s exodus will be. Facebook is set to shed about 2 million users under the age of 24 this year.


Twitter’s in the Black But Flat, While Snap’s in the Red But Surging

February 8th, 2018 by

Twitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. But the cheery news was tempered by the fact that its user growth is stagnant, and even falling in the U.S. Meanwhile, in a tale of two platforms, Snapchat is still bleeding money, yet its user base, particularly among Gen Z, is on the ascent.

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2 Styles of Short-Form Content Helping PwC Cut Through the Clutter

February 8th, 2018 by

By turning to short-form video via channels like Snapchat and Instagram Stories, brands can capture—and keep—the precious attention of their target audience. “As social feeds continue to be overwhelmed by a never-ending influx of content, brand storytellers must embrace a less-is-more approach,” says PwC’s Larissa von Lockner.


Top Biz Influencers Go for Quality Over Quantity

February 6th, 2018 by

Another in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.


DiGiorno Combines Facial Analytics With Social Listening to Get to Heart of Consumer Experience

February 6th, 2018 by

Did you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.

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How Ally Bank Intercepted Super Bowl LII for #BrandBowl Win

February 5th, 2018 by

To many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, looked solely at brands without a Super Bowl ad that drove high engagement. The #Interception award winner, Ally Bank, had to cut through the online noise generated by some of the nation’s largest brands.


5 Communicators Give Their Take on the Decrease in Time Spent on Facebook

February 2nd, 2018 by

At the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. PR News spoke with five communicators to see if the decrease in time spent on Facebook, and the company’s recent changes in its news feed algorithm, is cause for concern and augers a shift in their own content strategy.


Instagram (Finally) Allows Scheduling of Posts

January 31st, 2018 by

In a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature, announced yesterday, has long been on the wish list of social media managers looking to simplify content management on the platform, and is the latest in a series of updates being rolled out for the Instagram Graph API redesign.