Social Media


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3 PR Content Metrics You Need to Take More Seriously

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task. | MORE »

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4 Social Media Data Management Tips

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive. | MORE »

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15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »

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7 Strategies for Strong Influencer Relationships

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »

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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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PR News’ 2015 Platinum PR Awards Finalists Announced

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.  | MORE »

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10 Things Every Social Media Manager Needs

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.  | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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