Social Media


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Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials. | MORE »

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Video Tips & Tricks for Social Media Success – Infographic

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd. | MORE »

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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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Twitter’s New Ad Feature Puts Video Front and Center

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns. | MORE »

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How to Switch Between Instagram Accounts Without Logging Out

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in. | MORE »

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Super Bowl 50′s PR Winners and Losers

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy. | MORE »

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Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

Akin to Periscope, Facebook Live allows users to broadcast events in real time. | MORE »

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos. | MORE »

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them. | MORE »

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How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

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