Social Media

twitter canoe

Twitter Update Sends ‘Canoe’ Up the Creek

October 27th, 2016 by

Have you ever found yourself stuck in a “Twitter canoe”? The term refers to the frustrating dead-end effect of replying to users on Twitter, wherein the users’ handles take up most of the allotted 140 characters. More often then not, this ends up curbing a conversation that might have continued given more space, which can be frustrating for PR pros who use Twitter for relationship-building. The good news: Twitter is testing a character-freeing update that could put an end to the annoyance.


Facebook is Testing New Filters for Live Streams

October 26th, 2016 by

Continuing it’s push to become a video-first platform, Facebook execs showcased new filters for Facebook Live at Wall Street Journal’s WSJDLive conference. The new filters use a form of machine-learning technology to transform live streams into the style of famous artists like Van Gogh.


Tips From PR Pros to Help You Measure Your Organization’s YouTube Efforts

October 24th, 2016 by

In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?


How to React When Fans Speak for Your Brand

October 24th, 2016 by

This weekly feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Kira Clayborne, senior manager, digital media, Church’s Chicken. Clayborne discusses how brands should react when it finds fans speaking for them on social.


Informatica and Pulte Homes Lead B2B on Facebook in Q3 Without Video

October 24th, 2016 by

We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

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4 Checkboxes Your DIY Smartphone Video Should Tick

October 21st, 2016 by

When you see the high-quality, professionally recorded, intensely edited videos that some brands put out there, you may be pessimistic about what you can do on a small or nonexistent budget with nothing but your smartphone. But don’t mentally connect pedestrian equipment with pedestrian results. The content is the thing.

skeptic, business, man

6 Steps to Winning a Paid Social Budget From C-Suite Skeptics

October 20th, 2016 by

“Organic is dead.” Whether or not you agree with this statement, social media platforms unquestionably favor sponsored posts over organic posts in followers’ feeds, and it’s now more important than ever to secure a paid social media budget if you want your brand’s posts to rise above the throng. But how can PR professionals make the case for those budget dollars with the C-suite given the ever-present challenge of proving ROI on social media?


Periscope Goes Beyond Smartphones With Its ‘Producer’ Feature

October 17th, 2016 by

Working outside of the limitations of smartphone-captured footage, communicators can now stream professional-quality video directly to Twitter. While smartphone video has its place within Periscope and on platforms like Snapchat, brands now have the ability to widen their approach to streaming.

dakota, protest

Facebook Live Just Got More Serious—and Dangerous

October 17th, 2016 by

If you’re a brand communicator, you’re not likely to wade into politically hot waters, but in this incendiary cultural moment any topic can inflame certain groups of people—or the government. The Amy Goodman case in particular demonstrates the increasing power and inherent dangers of live streaming and the seriousness with which government authorities are approaching the medium.


How to Energize Your Organization’s YouTube Channel Without a Hollywood Budget

October 17th, 2016 by

Without Hillary Clinton and Donald Trump appearing in your brand’s YouTube video, and lacking the professionals and budgets of the major broadcast, cable and Spanish-language networks, does your brand’s video stand a chance? Indubitably so, communicators tell us. In this first of this two-part series we’ll concentrate on bolstering your YouTube content; part II, in a future edition, will focus on measurement and analytics.