Social Media


avatar

Infographic: American Spending on Halloween Candy Is Spooky

Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about. | MORE »

Leave a comment

avatar

What Scares You Most About PR?

On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there’s no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »

Leave a comment

avatar

What’s the First Thing You Notice When Meeting Someone New?

It’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure. | MORE »

1 Comment

avatar

6 Rules for an Engaging Social Media Messaging Strategy

Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages. | MORE »

Leave a comment

avatar

Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App

Whether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying. | MORE »

Leave a comment

avatar

Banking on Social Media

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
 | MORE »

Leave a comment

avatar

Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

Leave a comment

avatar

Infographic: Have You Ever Heard of Google Helpouts?

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers. | MORE »

Leave a comment

avatar

Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin. | MORE »

Leave a comment

avatar

4 Ways to Write and Manage Your PR Content With Google in Mind

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »

Leave a comment