Social Media

periscope

6 Periscope Do’s and Dont’s to Consider When Broadcasting Your Brand

August 30th, 2016 by

If a picture is worth a thousand words, is a video worth a thousand more? There are 4.5 billion pieces of content shared every day. As we enter the fall season and move toward the end of 2016, the reign of video content will continue to dominate into next year. According to a recent report from Cisco, video content will be responsible for 85% of search traffic in the US alone by 2019.

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Instagram Is Most-Engaged Platform for B2B and B2C Brands During Olympics

August 29th, 2016 by

No doubt, the Olympics was good for Instagram. We told you last week how Shareablee data provided exclusively to PR News Pro showed consumer actions, or engagement, with B2B brands grew 50% August 5-17. Actions are the total of consumer likes, comments, shares and retweets. B2B brands had 1.8 million actions; B2C had 213 million.

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The Week in PR

August 29th, 2016 by

A roundup of the week’s new items in PR, including allegations against the Kardashians for endorsing products on social without mentioning that they are paid to do so; the departure of Robyn Massey as Ogilvy’s CCO; more bad news for Chipotle, this time from the NLRB regarding its social media policy.

apple, next

Is Apple Making Moves Toward the Next Big Social Platform?

August 26th, 2016 by

Rumors have been circulating in tech blog circles this week that Apple has been developing a camera app-based social sharing tool to rival Snapchat and Instagram. Given the likelihood of the next generation of smartphone buyers to prioritize visual language—sharing photos and video over text—over text-based communications, this is a smart move for the tech giant, especially as Facebook and Google continue to grow in influence.

kardashian

Kardashian/Jenner Family Accused of Not Disclosing Paid Posts

August 25th, 2016 by

According to FTC guidelines, paid social media posts must carry a “clear and conspicuous” disclosure that they are in effect paid advertisements; starting a post with #ad, for example, would suffice. But a letter sent Aug. 17 to the Kardashian/Jenner family and their sponsors alleges that the celebrities in question routinely “engaged in deceptive marketing campaigns” by failing to disclose their relationships with companies paying them for endorsements.

instapaper

What Pinterest’s Instapaper Acquisition Means for Communicators

August 24th, 2016 by

Pinterest has acquired Instapaper, an app for saving articles and pages for later reading. The matchup makes sense, given Pinterest’s parallel model of pinning images and video for later review. While there have been article and link-saving apps on the market for years, Instapaper has a few unique features that make it attractive to bigger platforms and potential buyers (this sale is its second acquisition in recent years), and several applications that make it worthwhile for communicators to keep an eye on in the long term.

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Social Olympics: U.S. B2B Brands See Engagement Grow 50% as B2C Actions Drop a Bit

August 22nd, 2016 by

Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.

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The Week in PR

August 22nd, 2016 by

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

pinterest

Pinterest Introduces Promoted Video

August 18th, 2016 by

Is advertising on Pinterest for you? According to Pew Research Center, Pinterest users are mostly white or Hispanic women under 50, often college-educated and earning $30k or more, but spread fairly equally across urban, suburban and rural populations. If this sounds like your demographic, take a good look at getting in on the ground floor of the newest addition to the Great Video Explosion of 2016.

twitter, branded stickers

Twitter Launches Promoted Stickers for Brands

August 16th, 2016 by

In a new move to establish itself as a player in visual media, Twitter has released promoted stickers for users to slap on photos, with Pepsi as its launch partner. Promoted stickers allow brands to design four to eight images that appear in the group of stickers users can scroll through and select when decorating photos in the app. Twitter’s blog pitches the branded stickers as “an opportunity for brands to drive brand affinity and raise awareness of their message at scale…to create an interactive experience.”