Social Media

social media, platform, next, facebook instagram, twitter, snapchat, question mark

The Next Big Social Media Platform? PR News’ Community Weighs In

July 22nd, 2016 by

In today’s rapid-fire social media climate, it’s important for PR pros to watch for signals that forecast the next social media platform to take off and grow exponentially with users. With that in mind, we asked you, as top communicators and public relations strategists, to predict the next social media platform that’s going to explode in popularity and user growth.

facebook-messenger

Facebook Messenger: 1 Billion Served

July 21st, 2016 by

By 2018, 3.6 billion people—90% of the world’s internet-enabled population—will be registered to use at least one messaging app, according to Activate, a strategy and technology consultancy. Facebook would like to have its Messenger app on each of those 3.6 billion devices, and it may get there. The company has just announced that 1 billion people globally use Messenger every month.

johnny orlando, musical.ly, star

5 Ways Communicators Can Use Musical.ly

July 20th, 2016 by

Many of us dreamed of instant stardom in our childhood. Musical.ly brings that dream to life, having spawned a number of social media stars. Plus, it’s fun: Who doesn’t like lip-synching or dancing like a lunatic to their favorite songs (or at the very least, watching others do so)? Here are a few ways PR professionals and communicators can use the app creatively to boost brand awareness to the teenage set and beyond.

Dollar valve on the pipeline

3 Tips to Get the Most Out of Facebook Analytics

July 19th, 2016 by

You hear it constantly when brand communicators discuss social media, particularly Facebook: “It’s all pay-to-play. Don’t kid yourself.” With that in mind, our Big 4 Social Media Summit next month in San Francisco will include a how-to clinic called “Pay-to-Play—Putting Paid Social to Work to Amplify Your Brand’s Messages.”

PewDiePie-YouTube-Red-Ad-Blockers-1

Tips to Work With Influencers & Agencies in the Aftermath of the FTC-Warner Bros. Case

July 18th, 2016 by

It’s happened again. The Federal Trade Commission (FTC) has upended a major brand for failing to comply with regulations concerning influencers. This time it’s Warner Bros. Home Entertainment Inc. Its online influencers failed “to disclose adequately” that the brand paid them to provide favorable coverage during a late-2014 marketing campaign for video game Middle Earth: Shadow of Mordor. The brand settled with the FTC, the agency said July 11.

c6bd46e7abe57690713e1e840f4e6ca6

5 Hints for Video Success on Facebook

July 15th, 2016 by

People watch 100 million hours of video on Facebook each day. If you do a good job of making and promoting video content for Facebook, you could end up with a lot of eyes on your message. But for a lot of communicators, it’s a struggle to make the viewer care, and even to get the video in front of the potential viewer in the first place.

LINE app logo

The Bottom ‘Line’: Why PR Pros Should Care About the Year’s Top Tech IPO

July 14th, 2016 by

Japanese messaging app Line went public July 14, with the potential to raise $1.14 billion in the largest tech IPO of the year. According to MarketWatch, the company is valued at $7 billion. While the app has the largest following in Asia, its well-publicized IPO in New York today will likely stoke curiosity in U.S. mobile users, and Line’s global potential for brand-to-consumer reach should not be ignored by communicators keeping an eye out for the next Snapchat.

snapchat-placeholder

8 Snapchat Tips to Help You Produce Quality Content

July 12th, 2016 by

Even though Snapchat lacks many of the brand-friendly features of Facebook and Twitter—native analytics, business profiles, etc.—it’s never been a better time to join the growing community. For cautious communicators, there are plenty of ways to participate in the conversation on Snapchat. At PR News’ Snapchat Boot Camp on July 12 in New York City, speakers offered a variety of case study examples to show how PR can use the burgeoning platform effectively.

400x270 tssu copy

PR News Parent Access Intelligence Acquires Social Shake-Up Conference

July 12th, 2016 by

Access Intelligence, parent of PR News and other business-to-business media brands, has acquired The Social Shake-Up, a preeminent conference serving marketing, public relations, customer experience, technology and digital strategists. The annual conference and trade show, to be held May 22-24, 2017, in Atlanta, will be produced by PR News in partnership with online destination Social Media Today.

frustrated, mobile

A Snapchat Crash Course for PR Pros

July 12th, 2016 by

PR News recruited a Snapchat expert, Leslie Douglas, senior social media manager at PwC, for a crash course in Snapchat layout and navigation. At the Snapchat Boot Camp in NYC, she walked the audience through the app’s sometimes-counterintuitive interface. We share a few takeaways from Leslie’s presentation.