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Take a look at one PR expert’s Barcelona Principles cheat sheet.
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
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