Knowing Your Audience Now Involves Using Data to Understand Its Rhythms

April 17th, 2018 by

Knowing your audience may be the first rule of communications and marketing. Part of that knowledge is understanding the type of messages your audience craves. A new study from Bain & Company collaborating with Google argues the best companies have added timing to their knowledge base. Using technology and measuring their results, they find the best time(s) to send messages to customers.


4 Ways to Be Smarter About PR Measurement

April 12th, 2018 by

There’s no question that measuring the value of PR is one a communicator’s biggest challenges. Whether you’re charged with handling your brand’s media relations, social media campaigns or both, a pointed question from the C-suite lingers: “How does this tie to our bottom line?”

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How Measuring Leaders Can Boost Internal Engagement and Profitability

April 3rd, 2018 by

Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.


A Challenge to Industry: Devise a Measurement Standard Where Outcomes Will Be Useful

March 30th, 2018 by

Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.

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2018 Data Dynamos to Take the Stage at PR News’ Measurement Conference

March 30th, 2018 by

PR News’ just-launched Data Dynamos program will shine a spotlight on under-the-radar communicators who are excelling at using data to craft new or refine existing initiatives. We present here the initial class of Data Dynamos, who will be celebrated during a luncheon ceremony at PR News’ 2018 Measurement Conference (April 17-18 in Philadelphia).

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Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame

March 23rd, 2018 by

Established in 2011, PR News’ Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and analysis, and the promotion and awareness of key metrics within the PR community. On April 17 at its annual Measurement Conference in Philadelphia, PR News will induct three communications leaders into this exclusive club.


From Content Pollution to the Golden Age: A Brief History of the Modern Communicator

March 16th, 2018 by

Are communicators evolving quickly enough to adapt to today’s data-driven workplace? What about the workplace of tomorrow? These are questions Andrew Bowins, executive director of corporate reputation and digital engagement at KPMG, plans to address at PR News’ Measurement Conference April 16-18 in Philadelphia, where communicators will gather to discuss and learn how best to quantify and qualify the success of their efforts. Here, he offers a quick overview of the evolution of digital communications, and a glimpse of what’s to come.


A 3-Step Plan to Get C-Suite Buy-In for Your PR Metrics

March 8th, 2018 by

For Kieran Fagan, vice president of communications at Aetna, successfully communicating and using key performance indicators across a business relies on a unique combination of training, transparency and planning. Fagan, who will be speaking at PR News’ Measurement Conference April 16-18 in Philadelphia, shares three steps to leveraging KPIs internally.

Measurement Prep: 3 Social Media KPIs That Help United Way Accomplish Its Mission

March 1st, 2018 by

Six years ago, Carly Keeny had a hard time convincing her colleagues at United Way of Greater Philadelphia and Southern New Jersey that social media was anything more than a place to store content. Since then, however, Keeny has led the organization to viewing social media as a powerful and cost-efficient way to promote its mission. Keeny’s team focuses primarily on three social media KPIs: applause (likes), amplification (retweets/shares) and conversation (questions and comments).


Spotify’s True Value for Brands

March 1st, 2018 by

Spotify went public and valued the company at $23 billion, but it has been providing value for brands since it revamped the Spotify for Brands program last year. The company utilizes user data in multiple ways to aid brand advertisements, but can it withstand scrutiny over how much data it collects from users now that it has entered into the open market?