With the multitude of social media and online channels, it’s easier than ever to push out information. Everyone with a Facebook, Instagram or Twitter account is a publisher. On the other hand, the proliferation of channels makes it fiercely competitive to get noticed. Yet if it’s important that your organization or brand showcase its expertise and be seen as a principal in its field, thought leadership is one way to go. Below are some ways the Orange County Corrections Department (OCCD) is weaving thought leadership into its PR plans.
In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.
Winner: Patrick R. Riccards, Chief Communications and Strategy Officer, Woodrow Wilson Foundation At the Woodrow Wilson Foundation, Patrick Riccards has demonstrated leadership through his ability to step in, on day one, and build a full-service… Continued
Corporate and personal brands celebrate #GivingTuesday.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued
The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.
The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.
Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.
All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.