Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.
Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.