Nonprofit PR

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How I Used a Knowledge Gap to Learn About Integrated Marketing

September 19th, 2016 by

In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.

2015 PR People Awards: PR Professional of the Year/Nonprofit

December 9th, 2015 by

Winner: Patrick R. Riccards, Chief Communications and Strategy Officer, Woodrow Wilson Foundation At the Woodrow Wilson Foundation, Patrick Riccards has demonstrated leadership through his ability to step in, on day one, and build a full-service… Continued

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

Bridget Kelly (center-left) and Luke James (center-right) at HELLO Harlem event.

Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club

November 13th, 2015 by

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.

2015 Digital PR Awards: Digital PR Team of the Year – Nonprofit

November 9th, 2015 by

Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

September 4th, 2015 by

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

August 28th, 2015 by

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

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How an Agency and its Partner Convinced Social Media to #GetNaked

August 21st, 2015 by

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.