Nonprofit PR


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Using Media Elements to Rebrand Environmental Group

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010. | MORE »

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Why Unpaid Internships May Now Mean a Loss in Brand Reputation

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.
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Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time. | MORE »

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PR Insider: 5 Steps for More Effective Nonprofit Communications

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.  | MORE »

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Case Study: Wielding Opinion Research to Combat Childhood Hunger

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools. | MORE »

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Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go. | MORE »

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Great Lessons in Nonprofit PR

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.  | MORE »

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