Media Relations


Shine Appointment is Authentic to Trump’s Revision of PR

July 6th, 2018 by

President Trump’s selection of William Shine as deputy chief of staff for communications is another example of how the commander-in-chief continues to rewrite traditional PR tactics. For the most part, the revisions have served the president well. The same cannot be said of their effectiveness for ousted EPA chief Scott Pruitt.


7 Do’s and Don’ts for Engaging With Journalists on Social Media

July 2nd, 2018 by

In a recent PR News survey of more than 400 media relations professionals, nearly everyone said email is their top pitching method. Just four respondents said Twitter is their first choice. These results do not entirely negate social media’s importance to media relations pros—55% of survey respondents said Twitter is their second-most effective method of connecting with reporters. But caution on social should prevail at all times.


How to Upgrade Your Pitching by Researching and Targeting Reporters Using Social Media

July 1st, 2018 by

In our regular feature that looks at presentations, we present slides that offer suggestions on how to pitch media using social media. The thing is, don’t use social media to pitch. On the other hand, it can be very useful to research your targeted reporters and build relationships with them.


Why Speed Is Your Enemy in Media Pitching

June 28th, 2018 by

It’s so tempting. There’s a large media list at the ready. All one needs to do is craft a compelling narrative, attach it to the media list, hit send and wait for journalists to call. It’s the digital age, after all. Why not deploy the eponymous technology and send out hundreds of pitches with the click of a mouse? If it only was that easy.


Human Connection: The Missing Link in Today’s Media Relations

June 26th, 2018 by

Though email and social media pitching is a cornerstone of public relations, sometimes it can feel impersonal, especially if you’re sending out dozens of pitches and hearing nothing back from inundated journalists. But what if you could meet these reporters offline, and get to know them as real people? Then your emails would no longer be lost in an overcrowded inbox, but instead move to the top of the list.

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4 Game-Changing Tips for Pitching Journalists

June 21st, 2018 by

In today’s oversaturated, mile-a-minute news cycle, it can feel impossible for PR professionals to get the attention of the right journalist at the right news outlet at the right time for their brand. But though there are certainly no foolproof formulas to hit the jackpot every time, you can increase the chances of your pitch getting noticed with some tried-and-true methods from communications experts like Scott Dobroski, senior director of corporate communications at Glassdoor. Here’s some of his advice on how to get your email pitches noticed.


84% of PR Pros Say Media Relations Remains Important But Adaption to New Challenges Seems Slow

June 15th, 2018 by

PR News and its Media Relations Working Group, comprised of 23 media relations and communications specialists, surveyed PR pros during March and April 2018 to gauge attitudes about media relations today and tomorrow. More than 400 responded to questions about the difficulty of obtaining media coverage, the importance (or not) of investing in media relations and earned coverage during an age of social media influencers and brand-created content.


How Video Became a Key Player at the Trump-Kim Summit

June 13th, 2018 by

Video has become an essential communications tool across all walks of life—including, it would seem, international diplomacy.

At the June 12 meeting in Singapore between President Trump and North Korean leader Kim Jong Un, Trump showed Kim and a group of reporters a video in the style of a dramatic movie trailer. The narrative painted the two politicians as Hollywood film protagonists who hold the fate of the world in their hands.

"you aren't listening" sign, malcolm jenkins, philadelphia eagles

Medium Is the Message in Eagles Player’s Silent Protest

June 7th, 2018 by

With so many voices clamoring for attention, total silence might be the only way to cut through. Philadelphia Eagles player Malcolm Jenkins illustrated that point in a June 6 video of a locker-room press conference that instantly went viral on Twitter, and has racked up over 1.88 million views as of this writing.


85% of PR Pros Say Media Relations Still Critical Yet Few Seem Willing to Adapt Much to Succeed

June 5th, 2018 by

Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.