If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.
Parody can help companies cut through the proverbial clutter and humanize their message. Using parody plays into social channels and can appeal to millennials, who were raised on irreverence and now are starting to enter the management ranks. Has the cold-sober approach to branding run its course?
You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.
I make sure our PR outreach/content is always educational, sincere, and practical.
We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.
In 2009, Bob Troyer, public relations chairman for the All-American Soap Box Derby, approached AKA MEDIA INC. to help promote, publicize, broadcast and digitize the event. The agency worked closely with the Derby for the next five years, but in 2014 the Derby raced ahead to a new level.
To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.
A press release should be designed as a news story worthy of publication in a newspaper. This might sound humorous as you consider the hundreds of press releases you’ve seen and written that begin with, “ABC Corporation, the leading provider of best in breed ecommerce solutions…” Yet today’s news cycles make the reality of verbatim pick-up a real possibility—that is, if the release is written well.