Media Relations


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7 PR Lessons From the Largest Healthcare Data Breach in History

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely. | MORE »

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Top Women in PR: Sharron Silvers

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media … | MORE »

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PR Lessons from Winter Storm Jonas

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be. | MORE »

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6 Media Trends for PR Pros in 2016

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns. | MORE »

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How Influencer Outreach Brought a Well-Known Brand to New Heights

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter. | MORE »

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PR Pros’ 11 Commandments for Working With Reporters

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you? | MORE »

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4 Press Release Writing Tips for PR Pros

The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.  | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

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Chipotle Changes PR Recipe as News Worsens for Burrito Slinger

Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.  | MORE »

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