With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media …
Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.
In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.
As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
The press release is a key item in the communicator’s toolkit, but it is only effective if it tells your brand’s story in a way that grabs media attention.
Chipotle and Edelman end their relationship as the burrito maker is in legal trouble and December sales plummet 30%.