Media Relations


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7 PR Leaders Weigh In on Way Ahead for Subway

We asked PR thought leaders how they would counsel Subway during the next 3-5 months. | MORE »

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10 Tips for Using the PESO Model to Score Earned Media Coverage

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories. | MORE »

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How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

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7 Strategies for Strong Influencer Relationships

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »

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McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

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5 Content Marketing Tips for PR Pros

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason. | MORE »

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PR News’ 2015 Platinum PR Awards Finalists Announced

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.  | MORE »

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We Need to Dispel These 5 PR Myths

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […] | MORE »

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3 Grammar Mistakes You’ll Probably Make This Week

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing. | MORE »

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10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people. | MORE »

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