Media Relations

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Micro-Influencers for Maximum Impact

May 4th, 2016 by

As influencers’ follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.

CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

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PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source

May 2nd, 2016 by

An overabundance of options usually leads people to consolidate their trust into a few select providers.

Verizon workers picket in front of a company facility, Wednesday, April 13, 2016, in New York. Tens of thousands of Verizon landline and cable workers on the East Coast walked off the job Wednesday morning after little progress in negotiations since their contract expired nearly eight months ago. (AP Photo/Mark Lennihan)

Verizon CEO Responds Promptly to Sanders in LinkedIn Post

April 14th, 2016 by

After facing heavy criticism from Bernie Sanders, Verizon CEO Lowell McAdam took to LinkedIn the same day to set the record straight. In a post called “Feeling The Bern of Reality — The Facts About Verizon and The ‘Moral Economy,'” he said “The senator’s uninformed views are, in a word, contemptible.” He went on to rebut claims that Verizon underpays taxes and doesn’t help America with its profits.

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How to Improve Your Chances of Getting Favorable Media Coverage

April 7th, 2016 by

Let’s not pretend—there are no surefire or guaranteed ways to win at the game of media relations. But there are definitely ways to improve your chances. First tip: Don’t use exclamation points in a pitch to a reporter unless you’re announcing a cure for cancer.

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How to Make Your Broadcast Media Pitch the Gold Nugget Amid the Dross

April 4th, 2016 by

There’s good and bad news concerning getting coverage for your brand or organization on television and radio. The good news is that with today’s 24-hour news cycle, the talk radio and cable news media have a voracious appetite for news sources. They constantly need new angles on breaking news, as well as fresh faces to help put that breaking news into context.

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How to Distinguish a Brand with a Fully Integrated PR Mix

March 28th, 2016 by

PR needs to be more than just a one-trick pony. Integrating the three main components of the public relations mix—media relations, social media and content marketing—will amplify your brand’s goals, getting your message in front of consumers across several platforms and solidifying a call to action.

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Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

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PR Firms Sue to Prevent Classifying Editorial Efforts as Lobbying

March 17th, 2016 by

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

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Nancy Reagan: First Lady as PR Pro

March 17th, 2016 by

An actor by trade, former First Lady Nancy Reagan, who died Sunday at 94, always seemed to be a first lady from central casting. She was much more than that, though. She also functioned as a presidential PR pro.