Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Here are a few crucial writing tips that PR professionals need to incorporate now.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Great communicators are usually great writers, and great writers create great PR.