Media Relations


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How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

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How St. Baldrick’s Agency Secured ‘TODAY’ Coverage on a Tiny Budget

St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research. | MORE »

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4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.  | MORE »

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How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

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Key Ingredients in PR for New Restaurants

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family. | MORE »

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Philly Mayor Leads the Message After Amtrak Derailment

Communicating crucial details with the public is a primary concern when a tragedy strikes. Philadelphia Mayor Michael Nutter has proven a largely effective crisis communicator. | MORE »

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A Recipe for McDonald’s Image Problems: You Should Want Fries With That

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […] | MORE »

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The Week in PR, May 4 – May 11

Airbnb sends a strong message and Walmart’s insult to injury.  | MORE »

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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

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