Crisis Management


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7 Points to Consider When Your Brand Gets Involved in Social Issues

Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up? | MORE »

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10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »

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The Week in PR, July 27 – August 3

APCO’s new crisis management offering, best cities for PR specialists and PR Movers | MORE »

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5 Tips for When PR Firms Play With Fire

Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »

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4 Lessons From Tom Brady’s Latest PR Play

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move. | MORE »

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Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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Hacker Gives NY Mag Cosby Cover Unexpected PR Boost

Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn. | MORE »

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

PR pros should pay careful attention to the hacking of AshleyMadison.com. | MORE »

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away. | MORE »

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How to Handle Demanding Clients

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right? | MORE »

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