“Stay inside and wait” will likely go down as one of the worst—and most deadly—messages ever communicated in a crisis.
CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
On April 15 Google is giving consumers a chance to buy Google Glass for one day only. The tech giant is betting that people not only will shell out $1500 for Google Glass, but build buzz about the wearable technology. However, the product rollout could be marred by what may be a brewing crisis for Google.
The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
Here is a case study of how a company handled a crisis by putting customers first and empowering them with information via several channels of communication.
Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing.
Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies.
If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.
Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.