Media Training

Tips and Tricks for a Successful Broadcast Interview

May 16th, 2016 by

This piece is excerpted from Maura Fitzgerald’s article “Making the Most Out of Broadcast: Turning Your Exec Into a Media Star” in the PR News Media Training Guidebook, Volume 6. Dress: ■Dress conservatively. For men, a… Continued

Structuring Your Messaging Playbook

May 16th, 2016 by

This piece is excerpted from David Hlavac’s article “How to Take a ‘Playbook’ Approach to Messaging: 7 Tips for a Winning Strategy” in the PR News Media Training Guidebook, Volume 6. In order to make… Continued

3 Places to Insert Messages

May 16th, 2016 by

This piece is excerpted from Andy Gilman’s article “Top Execs Don’t Have Much Time for Coaching: Focus on These 3 Tips” in the PR News Media Training Guidebook, Volume 6. Question: When is the best time… Continued

The Do’s and Don’ts to Get You Started With Volunteer Spokespeople

May 16th, 2016 by

This piece is excerpted from Rosalyn Mandola’s article “How I Learned to Stop Worrying and Love Volunteer Social Media Engagements” in the PR News Media Training Guidebook, Volume 6. DO – Provide guidelines with “must… Continued

David Frost interviewing former Pres. Richard Nixon in rented house near Nixon's in San Clemente, CA.  (Photo by John Bryson//Time Life Pictures/Getty Images)

8 Body Language Recommendations for Broadcast Interviews

May 11th, 2016 by

Scenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.

media-training-on-air

The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success

May 9th, 2016 by

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.

late

9 Ways Spokespeople Can Annoy Reporters

May 5th, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

interview-tv-news

PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

evolved

A Checklist to Help You Take Command of Your Media Training Sessions

April 19th, 2016 by

Going off script with journalists, in front of a live audience or on social media works just fine if, say, you’re a celebrity or politician (or both) who is expected to go off script and wing it, and you routinely benefit from making outrageous and provocative statements. How many senior executives, midlevel employees and new hires at brands fall into that category? One or two people, maybe, in the whole country. Everybody else needs media training in the workplace.

279810b1a078e5220b8ee767432925a7_XL

Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.