Media Training


avatar

New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique. | MORE »

Leave a comment

avatar

PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

Leave a comment

avatar

4 Ways to Improve CEO Engagement on Social

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right. | MORE »

Tags: , , , | Leave a comment

avatar

PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.  | MORE »

1 Comment

avatar

5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications. | MORE »

Comments Off

avatar

It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied. | MORE »

Comments Off

avatar

How to Give an Effective PR Presentation, Let Us Count the Ways

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake. | MORE »

Comments Off

avatar

PR Insider: 5 Tips for Giving a Great Interview

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »

Tags: , | Comments Off

avatar

Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

Comments Off

avatar

19 Ways Public Speakers Can Lose Their Audience

Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact. | MORE »

1 Comment