Media Training


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New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

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Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.

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Speak Up

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

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Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.

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New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.

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4 Ways to Improve CEO Engagement on Social

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.

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PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.

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5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.

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It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.

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