Media Training


avatar

Twitter Deal Puts Spotlight on Social Data Analytics

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed … | MORE »

Leave a comment

avatar

Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

Leave a comment

avatar

Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

Leave a comment

avatar

The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

Leave a comment

avatar

How To Avoid an On-Camera Meltdown

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation. | MORE »

Leave a comment

avatar

When it Comes to Branding, April Fools’ Day is no Joke

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business. | MORE »

Leave a comment

avatar

PR Insider: Don’t Be Stifled by PR Tenets

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school. | MORE »

Tags: , | 2 Comments

avatar

Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs

More than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey. | MORE »

Comments Off

avatar

How to Create a Worthy Press Release

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach. | MORE »

Tags: , , , , , , | 2 Comments

avatar

Upping Your Game to Reach Online Media

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists. | MORE »

Tags: , , , , , | Comments Off