Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.
The line between branded and non-branded content continues to blur, whether you’re viewing a TNT-sponsored BuzzFeed list or a glowing profile on Scientology via The Atlantic. For Andrew Hanelly, SVP of strategy at McMurry/TMG, it all comes down to quality.
When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”
Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.
Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.