Digital PR

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6 Building Blocks for an Unbreakable SEO Strategy

July 29th, 2016 by

Securing that coveted top ranking in search results requires equal parts art and science. Search companies are constantly changing and updating their algorithms, and recently they’ve been favoring quality content over quantity of content and keyword stuffing. To rank well your content has to first be good, and then be optimized.

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[Infographic] How to Create Perfect Social Media Posts

July 28th, 2016 by

Navigating the various social media platforms can be a little like traveling the globe. Each network has its own individual customs, languages and culture. If you want to thrive in such strange and often disparate arenas, you’re going to have to approach each social space on its own terms. Just as every traveler needs a pocket dictionary to help fumble through choppy conversations in a foreign tongue, myclever Agency created an infographic that should serve as a helpful reference for communicators who navigate the wide world of posting on social media.

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3 Fundamentals for Building an Influencer Program on Instagram

July 15th, 2016 by

Instagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.

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3 Tips for Brands New to Quora

July 13th, 2016 by

If you’ve ever scoured the internet for an elusive answer to an arbitrary question, chances are you ended up on the popular Q&A site Quora. But the site is more than just an information repository; it’s a fully functioning social network. There are 100 million monthly unique visitors on Quora who are potentially looking for reliable information about your brand. If you don’t provide it, someone else will.

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Create Compelling Images With These 4 Photography Tips

June 28th, 2016 by

Even though still images are taking a back seat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. But it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera.

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Connecting B2B Digital Content to Sales: 3 Areas to Focus On

June 27th, 2016 by

Like a custody battle, marketing and PR fight for responsibility for the brand online, with each one handling specific customer interactions and content in a fractured arrangement. On the other hand, many B2B communicators are well positioned to take on responsibilities for digital strategy because they manage a tightly defined media universe where their content must address the entire customer experience. For business communicators, producing and sharing digital content that maximizes sales requires special attention in three areas: data, design and direct access to relationship owners.

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Consumer Engagement With B2C Brands’ Video Content on Twitter Jumps 228% in Q1 ’16

June 27th, 2016 by

Twitter unveiled a mobile app, Twitter Engage, June 21 to ease and encourage posting videos to the platform. U.S. B2C brands barely need the help, according to data provided exclusively to PR News by Shareablee.

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11 Cost-Effective Tips for Using Online Video to Build Engagement With Your Brand

June 27th, 2016 by

In one of social’s least-surprising developments, video is booming. Exclusive data Shareablee has provided PR News is evidence that consumers are engaging with brands’ video at unprecedented levels. And with online video having an estimated ad revenue of $10 billion in the U.S. market, even Instagram, created to highlight still photos, added a whopping, by its standards, 45 seconds to its stingy 15-second video limit for non-brands; brands were granted a full minute early in 2016 to preview Super Bowl ads.

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Twitter & YouTube Launch Apps to Boost Video Content

June 21st, 2016 by

Twitter and YouTube have brought the visual storytelling game to new heights. Recently YouTube unveiled its free YouTube Director for Business app, part of a suite that allows businesses to create video ads straight from their mobile devices. The first portion of the suite gives creators access to design templates, text overlays, animations and music, all in a user-friendly step-by-step tutorial framework. Twitter has released Engage, an all-in-one measurement and posting app that allows for a longer video format.

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Voice Search SEO—the Next Frontier for Content Marketers

June 16th, 2016 by

Optimizing content for traditional, typed-in search is not like learning how to find the right notes on a clarinet—the algorithms, unspoken rules and methodologies keep changing. Voice search is a whole new ballgame entirely. The phrases people use for voice searches tend to be different from written-out searches, and those content marketers who can adapt their content for voice searches are going to be the early winners in the race for brand visibility.