Digital PR


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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

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#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question.

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Leaked FTC Report Reveals How Google Altered Search Results

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria. | MORE »

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Mobile-Friendly Google Search Update May Have Bigger Effect Than Penguin & Panda

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly.

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Snapchat Shows (Again) Why Brands Need to Be On Its Platform

The Snapchat social media platform has grown to become a major player in the content distribution game.

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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience.

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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

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