Digital PR


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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.  | MORE »

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Hertz Links PR and Customer Service As Social Channels Grow

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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4 Video Trends that are Critical for PR Pros

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform. | MORE »

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How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

Great communicators are usually great writers, and great writers create great PR. | MORE »

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Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well. | MORE »

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‘See Below’ for 15 Email Pet Peeves

You may think you’re in communications, but you’re really in inbox management. | MORE »

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JCPenney Communicators Launch ‘Apology Tour’ With Ad

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers. | MORE »

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