Digital PR


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Teach a CEO to Tweet and You’ll Get Social Media Buy-In for a Lifetime

Social media continues to grow in popularity, yet earning C-Suite buy-in regarding its use is not always simple. Here are some tips to get your executives engaged. | MORE »

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Quality Videos Start With Sharp Listening Skills

Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »

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Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

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8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

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Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

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How to Protect Your Brand From Digital Information Leaks

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected? | MORE »

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4 Tips for Working With External Bloggers

Working with external bloggers is an entirely different process than having staffers blog in-house. Issues include recruitment, work structure, FTC regulations and compensation. Then there’s the question of trust. | MORE »

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4 Ways to Tie Twitter to Your Overall PR Strategy

These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization. | MORE »

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3 Social Media Metrics Tips to Impress the C-Suite

The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.  | MORE »

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Staying Ahead of the Communications Technology Tidal Wave

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment? | MORE »

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