It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
What happens if spam filters catch your press release? The answer is simple: nothing.
Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?
Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.