Digital PR


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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them. | MORE »

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How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

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How to Make a Blog Work for Your Brand – Infographic

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site. | MORE »

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last. | MORE »

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3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics. | MORE »

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How an Agency Used Content to Turn a Brand Into a Thought Leader

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.  | MORE »

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5 Ways to Track Your Brand’s Impact on YouTube

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy. | MORE »

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4 Social Listening Tips to Make Sure You Set the Right Goals

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key. | MORE »

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Top Women in PR: Erin Streeter

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly … | MORE »

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Top Women in PR: Jenna Thomas

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and … | MORE »

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