Corporate Responsibility


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4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

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The Week in PR

McDonald’s seeks ‘Moments of Joy as sales’ slump.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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2015 Nonprofit PR Award Winners Announced

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time.

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PR News’ CSR Award Winners Celebrated in Nation’s Capital

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

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3 PR Takeaways From the Apple Watch Preview

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

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#InternationalWomensDay Campaign Cuts Through Clutter With Absence

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

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5 Keys to Successful Nonprofit Partnerships

Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.

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3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

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4 Must-Have Components of Successful Cause-Related Programs

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

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