Doing corporate responsibility well is not as easy as it appears. Facebook has learned that lesson more than once with its Safety Check feature, which hit another snag in Pakistan last weekend when the inquiring message that was supposed to be sent to those in and around Lahore, Pakistan, went to Facebook users as far away as the U.S.
Being a CSR practitioner today is more challenging than ever.
If you’re not careful, your CSR efforts might hurt those you seek to help.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
Doing the right thing pays dividends in ways you might not have imagined.
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This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.