Corporate Responsibility


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6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

Being a CSR practitioner today is more challenging than ever. | MORE »

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CSR Warning: Ensure You Don’t Exploit Your Storytellers

If you’re not careful, your CSR efforts might hurt those you seek to help. | MORE »

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Should You Host a CSR Twitter Chat?

Build and engage in a community online just as you do in your CSR efforts. | MORE »

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Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity. | MORE »

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6 Reasons Why You Should Encourage Employees to Volunteer

Doing the right thing pays dividends in ways you might not have imagined. | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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7 Steps to Creating a Powerful Employee Volunteer Program

Make a more meaningful commitment to CSR with your most valuable resource. | MORE »

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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Green CSR: Don’t Try to Get Away with ‘Greenwashing’

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization. | MORE »

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Cutting Through the Clutter with Clever, Campy Videos

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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