Corporate Responsibility

Examples of epinephrine pens that the Center for Disease Control and  Prevention guidelines recommend that schools stock to combat food allergies are photographed in the Washington Wednesday, Nov. 13, 2013. The deaths of two girls in Illinois and Virginia from severe food allergies have helped spur efforts to get schools to stockpile emergency medications that can save lives. That effort has now reached the highest level: President Barack Obama's desk. The president was expected to sign a bipartisan bill that offers a financial incentive to states if schools stockpile epinephrine, considered the first-line treatment for people with severe allergies. The medication is administered by injection, through preloaded EpiPens or similar devices. (AP Photo/J. David Ake)

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.


How Much Is Too Much? Tips for Striking the Right Balance With CSR

July 18th, 2016 by

When a company does something good and no one notices, what is the impact? Companies create philanthropic or charitable initiatives as part of their CSR programs for many reasons. Because there is the notion that CSR campaigns are created to cover up bad behavior, some corporations shy away from publicizing these efforts to stakeholders. They worry that if they do, they are signaling that there is a reason behind the strategy and will come under attack.

Cover CSR Green PR Vol. 7 copy

10 Tips for CSR Dialogue Building

June 9th, 2016 by

Corporate social responsibility programs simply can’t have any real lifespan without the work of professional communicators. The best PR pros breathe life into CSR programs by creating ongoing dialogues between a program’s creators and a company’s employees and C-suite, journalists, the public at large on digital channels and communities that stand to benefit from the program itself.


6 Tips to Help Your Brand Shape and Manage Public Policy Issues

May 30th, 2016 by

The topic of issues management has been around for decades. It’s examined and debated regularly in the PR industry mainly because it can be a very broad, overarching concept.

When the pressure of crisis management and an often-thorny public policy process are added to the mix, a conundrum can develop, especially for communicators with little to no experience in one or all of these areas. Issues management around public policy must be woven into an organization’s culture early, not just when things are tanking.


Facebook Efforts in Pakistan Show Doing Good Sometimes Hits a Snag

March 28th, 2016 by

Doing corporate responsibility well is not as easy as it appears. Facebook has learned that lesson more than once with its Safety Check feature, which hit another snag in Pakistan last weekend when the inquiring message that was supposed to be sent to those in and around Lahore, Pakistan, went to Facebook users as far away as the U.S.


8 Best Practices for Fresh Cause Marketing

March 17th, 2016 by

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.


CSR Warning: Ensure You Don’t Exploit Your Storytellers

February 2nd, 2016 by

If you’re not careful, your CSR efforts might hurt those you seek to help.


Should You Host a CSR Twitter Chat?

January 20th, 2016 by

Build and engage in a community online just as you do in your CSR efforts.

Cate Blanchett, Matt Damon, Brie Larson and Leonardo DiCaprio were nominated for Academy Awards in acting categories.

Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity

January 14th, 2016 by

Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.