Internal Communication


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Melding with Millennials

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams. | MORE »

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What PR Pros May Expect If They Get to the C-Suite

if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to. | MORE »

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Comcast Debacle Points Out Need for HR/PR Collaboration

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators. | MORE »

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Getting Out of the Way Is the Least the Boss Can Do

We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file. | MORE »

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Target Creates YouTube Webisodes Aimed at Millennials

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act. | MORE »

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How To Get to the Next Level Professionally

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later. | MORE »

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Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

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3 Assumptions to Avoid When Building Reputation

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management. | MORE »

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As Communications Models Evolve, PR Takes Bigger Role

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets. | MORE »

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Case Study: New Sustainability Report Helps Company Turn the Page

Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed. | MORE »

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