In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
Preparation is crucial in communicating with the public, the media, and employees about a product recall.
PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.
It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?
Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?
While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.
Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.