Internal Communication


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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.

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Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros.

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How PR Can Take a Seat at the Revenue Table

When PR takes a backseat to lead generation efforts in an organization, the strategic value of communication is masked behind a larger marketing umbrella. Don’t let this happen. PR needs to bridge what is a chronic disconnect and take its seat at the revenue table.

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Bring New Disciplines Into the PR Fold

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

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St. Patrick’s Day May Be PR Remedy for What Ails Guinness

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience.

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Thoughts About Opening a New Shop

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

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The Week in PR—March 16, 2015

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

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