Internal Communication


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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them. | MORE »

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9 Rules for Working With Senior Management

You and your bosses need to be valuable resources to each other. Know how to communicate with them. | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job. | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

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Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

Internal communications and employee engagement become hot topics whenever communicators talk shop. | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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Cutting Through the Clutter with Clever, Campy Videos

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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5 PR Trends to Look for in 2016, So Sayeth the Queen

Katie Paine, Ronn Torossian and others look at PR trends for 2016. | MORE »

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