Internal Communication

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4 Ways to Change the Paid, Owned and Earned Media Structure

June 15th, 2017 by

If the lines between paid, owned and earned media have become blurred, why is the internal structure at most organizations still so linear? In this commentary, Brooks Thomas, social business advisor with Southwest Airlines, argues for a more integrated approach and provides four tips for smaller organizations looking to bust down the silos between those three types of content.

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How Not to Be Uber: Spot Unconscious Biases in Your Organization

June 15th, 2017 by

Uber is facing another PR crisis after a June 13 sexist boardroom exchange led to the ouster of board member David Bonderman. This shows Uber’s discriminatory culture is still deeply ingrained at the highest levels, according to Jessica Fish, senior consultant at Leader Networks. And the incident serves as a reminder for communicators to examine their own personal beliefs and workplaces for implicit and unconscious biases about race and gender long before they are exposed in a public setting.

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3 Internal Communications Principles Steve Harvey Missed in ‘Don’t Talk to Me’ Memo

May 15th, 2017 by

A memo that reads,”For your eyes only?” Not in showbiz. On May 10, Chicago media blog RobertFeder.com leaked a harshly worded internal memo sent by talk show host Steve Harvey to all “Steve Harvey Show” employees at the start of this year’s season. The memo airs Harvey’s grievances around a lack of privacy on set and requires employees to make an appointment with Harvey prior to any direct contact. “IF YOU OPEN MY DOOR, EXPECT TO BE REMOVED,” the memo reads, before listing several other studio locations Harvey claims to be regularly “ambush[ed]” by NBC staff.

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One Change Management Principle Trump Skipped in the Comey Firing

May 11th, 2017 by

President Trump’s dismissal of James Comey as director of the F.B.I. May 9 would have been highly controversial no matter how it happened. But how to work within a scenario like that to ameliorate stakeholder dissatisfaction is a major facet of what we as communicators should practice—and it’s a facet that seems to have been neglected by the administration’s communications arm.

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How to Assess Stakeholder Attitudes About Change

April 17th, 2017 by

In this second of a three-part series about the PR pro’s role in communicating change, the author discusses how to assess what attitudes your stakeholders have regarding change. This is easier said than done as attitudes likely will differ between groups of stakeholders, regions and professions. Owing to its importance and sensitivity, change requires communication that is multi-dimensional. This is a time for two-way communication.

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Chili’s Crisis Proves How Little It Takes to Sink a PR Effort

November 15th, 2016 by

Chili’s restaurants served over 200,000 free meals to veterans on Veterans Day. One of those meals went very, very poorly, and now the restaurant chain is in a worse position than if it had never undertaken the effort in the first place. What went wrong? An act of kindness to veterans should have been non-controversial.

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A 2-Step Approach to Integrating Communications and Business Teams

October 31st, 2016 by

Toshiba America Medical Systems, Inc. (TAMS) struggled with ensuring integration. As I’m certain you know, in a fast-paced environment it’s very easy to get caught up in your projects and fail to consider integration, or much of anything besides your immediate team. Over the past five years TAMS has implemented processes that have helped—dare I say forced—its marketing organization to integrate. Here’s how TAMS did it.

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Why Feedback is Important as You Build Your Intranet

October 31st, 2016 by

The second part of a two-part series about building an employee intranet. This part of the article deals with the actual build and design of the system and why it’s important to keep a beta user team and your C-suite advocates briefed.

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Before You Build an Intranet Listen to Employees and Determine KPIs

October 24th, 2016 by

Those outside the corporate world can be blissfully unaware of how unwieldy a corporation can be, especially when it comes to getting new initiatives implemented and everyone on board, paddling in the same direction. But effecting change across large organizations is more often like slaloming the Titanic through a gantlet of icebergs. The lurking danger, just under the surface, is lack of communication.

Chief Communicator: Staff are able to forego the chain of command and directly email Chief of Corrections Cornita Riley as part of the Chat with the Chief email inbox program. Chief Riley is the first woman to lead the corrections department.

Employee PR at a Large Corrections Department: An Insider’s Report

October 17th, 2016 by

Research consistently shows that effective internal communications help increase employee job satisfaction, productivity, morale, commitment and trust. An engaged workforce inspires excellence and results in employees who are motivated and consistently produce good work. As we know, to achieve staff engagement, employees must be kept informed through regular and effective communications that are timely and relevant. So how can organizations use PR to continually connect with employees?