Internal Communication

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#LegoGate Reveals Deeper Issues Than Internal Comms

April 29th, 2016 by

In an April 27 interview with the Wall Street Journal, the Lego Group essentially blamed low-level employees for a crisis involving an artist’s request for a bulk order of its plastic blocks. Even if all this was the result of a misunderstanding by a customer service employee, is it good PR to focus on employee mistakes in the Wall Street Journal?

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Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite

March 21st, 2016 by

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

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3 Questions CEOs Always Ask About PR

March 17th, 2016 by

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

March 7th, 2016 by

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

Tapping Internal Talent to Build a Low-Cost Development Program

February 22nd, 2016 by

How do you take your corporate communications department from best in class to world class?

4 Tips for PR Leaders to Raise Their Energy Level and Improve Engagement

February 22nd, 2016 by

When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.

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3 Bad Habits PR Pros Should Break to Be Taken Seriously as Business Leaders

February 21st, 2016 by

Sharon Reis, partner at GYMR Public Relations and a speaker at PR News’ upcoming Business Leadership Boot Camp for Communicators on March 14 in Washington, D.C., lists some habits PR pros need to break to take a more business-focused, bottom-line approach to all their efforts.

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7 PR Leadership Do’s and Don’ts

February 17th, 2016 by

When it comes to leadership, there are many people who get it right, but far too many people get it wrong.

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

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9 Rules for Working With Senior Management

January 26th, 2016 by

You and your bosses need to be valuable resources to each other. Know how to communicate with them.