Social Media MVPs

• David Armano, Edelman Digital
• Danielle Brigida, National Wildlife Federation
• LaSandra Brill, Symantec
• Amelia Burke-Garcia, Westat
• Erica Campbell Byrum, For Rent Media Solutions and Homes.com
• Kevin Dando, PBS
• Jim Delaney, Activate Sports & Entertainment
• Scott DeYager, Toyota Motor Sales USA
• Frank Eliason, Citibank
• Sam Ford, Peppercomm
• Joy Hays, AT&T
• Brett Holland, Pepco Holdings, Inc.
• Bob Jacobs, NASA
• Leanne Jakubowski, Walt Disney World Resort
• Evan Kraus, APCO Worldwide
• Stacy Martinet, Mashable
• Christi McNeill, Patron Spirits Company
• Kristin Montalbano, National Geographic Channel
• Christopher S. Penn, SHIFT Communications
• Patrick R. Riccards, Collaborative Communications
• Jennifer Stalzer, MasterCard
• Lt. Stephanie M. Young, United States Coast Guard
• Albe Zakes, TerraCycle

Social Media Team

Winner: USANA Health Sciences

Honorable Mentions:

• Cisco
• Finn Partners
• Lockheed Martin

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Best App

Winner: USANA Health Sciences - True Health Assessment

Honorable Mentions:

• APCO Worldwide - Children's Hospital of Philadelphia's Vaccine Education Center Mobile Application - Vaccines on the Go: What You Should Know
• H&R Block and Expion - H&R Block Empowers 100,000 Employees in Social with its Social Publisher App powered by Expion
• NetApp Legal Department - Lawyers Get Techie - Who Knew?
• Proof Integrated Communications - AIG’s CyberEdge Application
• San Manuel Indian Bingo & Casino
• Time Out America
• U.S. Immigration and Customs Enforcement - Operation Predator Smartphone App

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Blog

Winner: Sony Computer Entertainment America - PlayStation Blog

Honorable Mentions:

• APCO Worldwide - CLIA North America Cruise Forward
• Delta Air Lines - Delta's Social Content Hub: "Taking Off"
• Human Rights Campaign
• Samsung Electronics –Samsung Tomorrow (Samsung Electronics Official Global Blog)
• USANA Health Sciences - What's Up, USANA?
• Verizon Wireless Midwest Area

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Facebook | Community Engagement

Winner: Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

Honorable Mentions:

• Cooney/Waters Group - Parkinson's More Than Motion
• Finn Partners - IEEE and the Half Million Engineers
• General Dynamics C4 Systems
• Guthy-Renker - WEN Hair Care Facebook
• Marketing Maven - Baby Trend Tops the Charts with 125% Social Media Engagement
• Sony Computer Entertainment America - PlayStation Facebook Community
• Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair Facebook Community

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Facebook | Contest/Games

Winner: Finn Partners - And They're Off: How IEEE's Supercomputing
Social Media Campaign Outpaced Lofty Goals

Honorable Mentions:

• Barclaycard US - 2013 NFL Extra Points Draft Day Sweepstakes
• Georgia Aquarium
• Ignite Social Media - Dodge Defiance Social Program
• Lockheed Martin Innovation Madness
• Motive: A Project Worldwide Agency - Matador Summer Stampede
• USANA Health Sciences - USANA Open
• Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy into a Must-Taste Experience

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Facebook | Marketing Campaign

Winner: Zocalo Group - Werther's Original Sugar Free Turns Low-Interest Candy
Into a Must-Taste Experience

Honorable Mentions:

• Accenture Outlook Journal Expansion
• BTN Tiebreaker: Cast Your Vote
• Global Strategy Group - Teens in NYC Protection+ Mobile App Campaign
• Hilton Worldwide - DoubleTree by Hilton “Where in the World is the DoubleTree Cookie?”
• Motive: A Project Worldwide Agency - Native Eyewear Locals Only Project 2013
• Sprocket Media - Oracle Magazine Facebook Marketing
• TTNET
• USANA Health Sciences - RESET: Transformation Destination 2013
• Victaulic Company - Driving downloads to help integrate its construction solutions

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Facebook | PR Campaign

Co-Winner: The Thomas Collective - KA-POW! AZO Girl to the Rescue!

Co-Winner: APCO Worldwide - U.S. Travel Association: Entry Reform Campaign

Honorable Mentions:

• Dixon Schwabl - Facebook Engages PGA Championship Fans
• Essencius and Unfold by Essencius - Coca-Cola Arctic Home
• Finn Partners - Hyundai Drives Pediatric Cancer Awareness with Hyundai Hope On Wheels
• Proof Integrated Communications and The Nevada Commission on Tourism - Travel Nevada: A Social Reinvention
• Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: 7 Day Challenge
• Weber Shandwick and LifeWise Health Plan of Washington - Actively Northwest

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Facebook | Social Good Campaign

Winner: Human Rights Campaign - Turning the Internet Red

Honorable Mentions:

• EMD Serono Notes of Hope Campaign
• Essencius and Unfold by Essencius - Coca-Cola Arctic Home
• Weber Shandwick and Novartis Pharmaceuticals - The Sight Experience
• Weber Shandwick with PEDIGREE® Brand - The PEDIGREE® Feeding Project

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Games

Winner: Ignite Social Media - Dodge Defiance Social Program

Honorable Mention:

• BTN Tiebreaker: Cast Your Vote

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Google+ Circle Growth

Winner: Academy of Country Music

Honorable Mentions:

• Guthy-Renker - Meaningful Beauty
• Voto Latino

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Google+ Use of Hangouts

Winner: Connect Marketing - Virtual Vision

Honorable Mention:

• Hilton Worldwide - DoubleTree by Hilton DTourist

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Best Infographic

Co-Winner: Proof Integrated Communications and Microsoft - Microsoft Bing's State of the Union

Co-Winner: APCO Worldwide - CLIA North America Cruise Forward Campaign

Honorable Mentions:

• Human Rights Campaign - Supreme Court Outcomes
• Infochimps - Using Digital Media To Sell Hard-Core Tech Concepts To The Masses
• Offerpop - History of the #Hashtag
• Proof Integrated Communications and Telefonica - TELEFÓNICA’S GLOBAL MILLENNIAL SURVEY: A Global Conversation Focused on the Future

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Instagram Marketing/PR

Winner: Lippe Taylor and Elizabeth Arden - UNTOLD In The City

Honorable Mentions:

• 3M - #ProblemSolved - Brand Relevance Campaign
• Dialogue and Diageo - #CÎROCVEGASCHIC
• Human Rights Campaign - Love Conquers Hate
• United Nations Foundation - The #UNselfie

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Pinterest Marketing/PR

Winner: ASCD - Using Pinterest to Support ASCD's Brand

Honorable Mentions:

• All Points Public Relations - Bottle & Bottega Ladies Night Out: Pin it to Win it
• MXM Social - BHG's $1,000 Room Refresh Pin to Win Sweepstakes

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Technology |Service

Winner: SocialChorus - Advocate Marketing

Honorable Mentions:

• Dynamic Signal - AMD North American Influencer Program
• MasterCard - The MasterCard Conversation Suite
• Rockfish - Media Multiplyer
• Sprocket Media - Digarati: Social Publishing Platform
• The Root - In Recognition Of The Chatterati By The Root

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Twitter | Best Tweet Content

Winner: Proof Integrated Communications and the Nevada Commission on Tourism –
Travel Nevada's Twitter Outreach

Honorable Mentions:

• Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
• Sony Computer Entertainment America - @PlayStation

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Twitter | Best Use of Hashtags

Winner: USO - #USOmoments

Honorable Mentions:

• Boston University College of Communication - #myCOM
• Brigham and Women's Hospital - #BWHResearchDay
• Cisco Asks, #WhyIoE
• Guthy-Renker - #ProactivWorks/#ProactivFunciona
• Lymphoma Research Foundation - LRF #EdForumChat

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Twitter | Crisis Management Campaign

Winner: Southern California Edison - Visalia Outage: SCE Social "Comes to the Rescue"

Honorable Mention:

• Los Angeles International Airport - Active Shooter Incident at LAX: Nov. 1, 2013

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Twitter | Marketing Campaign

Winner: MXM Social - Eucerin's #NoFryFriday Campaign

Honorable Mentions:

• Aptitude LLC
• Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
• Delta Air Lines - Innovative Customer Support on Twitter: @DeltaAssist
• Littelfuse Speed2Design / NASA 2013
• The Stanislaus County Fair
• USO - #USOmoments

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Twitter | PR Campaign

Winner: Marina Maher Communications - Head & Shoulders Season of the #Whiff

Honorable Mentions:

• APCO Worldwide - U.S. Travel Association: Entry Reform Campaign
• Big Fuel and T-Mobile - T-Mobile Un-Carrier 3.0 Twitter Press Conference
• Finn Partners - Hotels.com #MyFreeNight Campaign
• Genzyme, a Sanofi Company - International Rare Disease Day Twitter Campaign
• Grand Ole Opry - Opry Engagement Inside and Out
• Substance Abuse and Mental Health Services Administration - National Children's Mental Health Awareness Day 2013
• Weber Shandwick for Unilever N. America - CLEAR Scalp & Hair: #RightEnd Hair Revolution

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Twitter | Promoted Tweet Campaign

Winner: Ultimate Fighting Championship - UFC 167: St-Pierre vs Hendricks

Honorable Mention:

• Raytheon Company

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Twitter | Social Good Campaign

Winner: United Nations Foundation - #GivingTuesday - a global movement to celebrate giving back

Honorable Mention:

• Kronos Incorporated

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You Tube | Marketing Campaign

Winner: Hilton Worldwide - DoubleTree by Hilton DTour

Honorable Mentions:

• Connect Marketing - Wedge Networks Overview Video
• PMK*BNC - Audi of America: The Challenge
• Weber Shandwick with Milk Processor Education Program - MilkPEP Stages a Battle with Protein Fight Club

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You Tube | PR Campaign

Winner: Weber Shandwick with Milk Processor Education Program -
Chocolate Milk: From the Gridiron to IRONMAN

Honorable Mentions:

• A Squared Group - Wii U Video Challenge
• Samsung Electronics - Samsung Tomorrow TV Youtube
• Sony Computer Entertainment America - PlayStation YouTube Channel

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