Winner: USANA Health Sciences
USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social one yet.”
From start-to-finish event coverage on the corporate blog “What’s Up, USANA?” to live tweeting during general sessions and breakouts to exclusive fan-only giveaways, social media helped boost engagement and enthusiasm of attendees and non-attendees alike.
In all, dozens of Facebook posts garnered nearly a half-million views over the course of the week; more than 5,200 tweets and Instagram photos were sent using the #USANA13 hash tag, and about 50 blog posts were published to “What’s Up, USANA?” throughout social media’s yearlong promotion of the event.
Highlights include team member Jessica Whiting live-tweeting during the general sessions and Boyd Bastian helping to organize a post-convention social media training webinar. Tim Haran, another team member, coordinated overall social media coverage and communications during the event, which included two 500-seat training sessions. The entire social media team staffed a booth to answer questions, interact with followers and provide guidance on not only setting up social media accounts but also on best practices for personal and professional social media usage.
Honorable Mentions:
- Cisco
- Finn Partners
- Lockheed Martin