Writing

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.

Consumer brands often make the same seasonal PR mistake: They start pitching when shoppers begin buying. Editors, however, start planning those stories months earlier. While marketers and communicators focus on summer promotions, Prime Day and… Continued

When it’s good, AI can improve our processes, like how a calculator spares us the need to write out long division. But speeding up your math means nothing if you still can’t balance your checkbook.

The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.