Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.
Brands need to be certain their values align with the actions they take. For nonprofits that means being cognizant of the sources of donations. As the venerable Royal Shakespeare Company in the U.K. learned this week, hell hath no fury like students with tickets that an environmentally-unfriendly brand subsidized.
PRNEWS staffer Sophie Maerowitz spends her off-hours volunteering for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives. At the start, she figured it would be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. She now realizes it’s that and much more. She offers tips from her experience at TransAlt that communicators can adapt to urge brand advocates to become involved in social issues.
The media often points to examples of large brands failing to observe crisis-response best practices. The incident at the Topeka Zoo on Saturday (April 20) showed a small nonprofit conducting crisis PR at very high levels. The Zoo not only communicated quickly and transparently, it did so with sensitivity. Some large brands and organizations should take note.
Each year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.
Working with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.
For Carrie Strehlau, turning a complex subject into an engaging story is part of her everyday challenge. Strehlau, a senior social media specialist at St. Jude Children’s Research Hospital, has found Instagram Stories to be a great vehicle for highlighting and humanizing the hospital’s work. In this Q&A, she shares her approach to the platform, how she measures success and why spontaneity can be just as important as prep work when it comes to Instagram Stories.
The work of a coalition can be critical in influencing public perceptions on a social issue, promoting new scientific findings, advocating for a profession or advancing legislation. Getting a coalition of disparate groups to work smoothly sometimes can be challenging, however. Below are takeaways that are relevant for groups considering forming or joining a coalition to advance a cause.
In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.
With the multitude of social media and online channels, it’s easier than ever to push out information. Everyone with a Facebook, Instagram or Twitter account is a publisher. On the other hand, the proliferation of channels makes it fiercely competitive to get noticed. Yet if it’s important that your organization or brand showcase its expertise and be seen as a principal in its field, thought leadership is one way to go. Below are some ways the Orange County Corrections Department (OCCD) is weaving thought leadership into its PR plans.