Nonprofit PR

Empowering Activists to Carry Your Message

May 17th, 2019 by

PRNEWS staffer Sophie Maerowitz spends her off-hours volunteering for New York City cyclist, pedestrian and public transit advocacy organization Transportation Alternatives. At the start, she figured it would be the usual rabble-rousing stuff: showing up to protests, tweeting photos while holding up signs, et al. She now realizes it’s that and much more. She offers tips from her experience at TransAlt that communicators can adapt to urge brand advocates to become involved in social issues.

Topeka Zoo Shows Communications Savvy After Tiger Attack

April 22nd, 2019 by

The media often points to examples of large brands failing to observe crisis-response best practices. The incident at the Topeka Zoo on Saturday (April 20) showed a small nonprofit conducting crisis PR at very high levels. The Zoo not only communicated quickly and transparently, it did so with sensitivity. Some large brands and organizations should take note.

PR News’ CSR and Nonprofit Awards Lunch: Tips, Tactics and Emotion

March 20th, 2019 by

Each year PR News’ CSR and Nonprofits awards lunch is a pastiche of PR tips and tactics and emotion. The 2019 edition, held Friday, was jammed with takeaways and examples of PR using its vast tool kit to do good. We offer a few memories of the awards luncheon, which was held at Washington, D.C.’s historic National Press Club.

5 Tips for Nonprofits Looking to Recruit and Engage Influencers

March 19th, 2018 by

Working with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.

Exterior view of the Richard C. Shadyac ALSAC Tower

How St. Jude Children’s Research Hospital Uses Instagram to Make Science Fun

September 29th, 2017 by

For Carrie Strehlau, turning a complex subject into an engaging story is part of her everyday challenge. Strehlau, a senior social media specialist at St. Jude Children’s Research Hospital, has found Instagram Stories to be a great vehicle for highlighting and humanizing the hospital’s work. In this Q&A, she shares her approach to the platform, how she measures success and why spontaneity can be just as important as prep work when it comes to Instagram Stories.

How to Build Effective Coalitions That Advance Your Cause

July 25th, 2017 by

The work of a coalition can be critical in influencing public perceptions on a social issue, promoting new scientific findings, advocating for a profession or advancing legislation. Getting a coalition of disparate groups to work smoothly sometimes can be challenging, however. Below are takeaways that are relevant for groups considering forming or joining a coalition to advance a cause.

Girls Write Now’s Maya Nussbaum: Mentorship That Makes a Real Difference

January 17th, 2017 by

In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.

How a Corrections Dept. Built Thought Leadership

December 5th, 2016 by

With the multitude of social media and online channels, it’s easier than ever to push out information. Everyone with a Facebook, Instagram or Twitter account is a publisher. On the other hand, the proliferation of channels makes it fiercely competitive to get noticed. Yet if it’s important that your organization or brand showcase its expertise and be seen as a principal in its field, thought leadership is one way to go. Below are some ways the Orange County Corrections Department (OCCD) is weaving thought leadership into its PR plans.

How I Used a Knowledge Gap to Learn About Integrated Marketing

September 19th, 2016 by

In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.

2015 PR People Awards: PR Professional of the Year/Nonprofit

December 9th, 2015 by

Winner: Patrick R. Riccards, Chief Communications and Strategy Officer, Woodrow Wilson Foundation At the Woodrow Wilson Foundation, Patrick Riccards has demonstrated leadership through his ability to step in, on day one, and build a full-service… Continued