Working with influencers can be an excellent way for a nonprofit to increase donations and share its message and goals with a wider audience. But as a communicator for a nonprofit organization, it can be challenging to find the right influencer and convince them to be an advocate for your organization. Here are five tips on how to go about recruiting and rewarding them.
For Carrie Strehlau, turning a complex subject into an engaging story is part of her everyday challenge. Strehlau, a senior social media specialist at St. Jude Children’s Research Hospital, has found Instagram Stories to be a great vehicle for highlighting and humanizing the hospital’s work. In this Q&A, she shares her approach to the platform, how she measures success and why spontaneity can be just as important as prep work when it comes to Instagram Stories.
The work of a coalition can be critical in influencing public perceptions on a social issue, promoting new scientific findings, advocating for a profession or advancing legislation. Getting a coalition of disparate groups to work smoothly sometimes can be challenging, however. Below are takeaways that are relevant for groups considering forming or joining a coalition to advance a cause.
In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.
With the multitude of social media and online channels, it’s easier than ever to push out information. Everyone with a Facebook, Instagram or Twitter account is a publisher. On the other hand, the proliferation of channels makes it fiercely competitive to get noticed. Yet if it’s important that your organization or brand showcase its expertise and be seen as a principal in its field, thought leadership is one way to go. Below are some ways the Orange County Corrections Department (OCCD) is weaving thought leadership into its PR plans.
In this weekly feature we ask PR pros to spot trends and discuss how they are reacting to them. In this edition we hear from Stephanie Elsea, VP, communications, Southwest Affiliate, American Heart Association.
Winner: Patrick R. Riccards, Chief Communications and Strategy Officer, Woodrow Wilson Foundation At the Woodrow Wilson Foundation, Patrick Riccards has demonstrated leadership through his ability to step in, on day one, and build a full-service… Continued
Corporate and personal brands celebrate #GivingTuesday.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Winner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued