Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate water cooler conversations, and 11 years of Marvel Studios superhero titles (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative… Continued

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued

We at PRNEWS have two main priorities: community and education. As the industry evolves, we don’t just record these changes, but identify the opportunities for PR’s growth. And we seek to grow with PR by building strong relationships with our community and responding to your needs. To that end, I’d like to invite you to join us. Talk to us. Let’s have a call or a lunch. Tell us what’s on your mind. As content director, my number one goal is to give you insights and education that help you excel and that elevate the profession.

When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued

Since it’s Valentine’s Day, it’s the right time to discuss what we love about PR and marketing. There’s plenty to say. We’re unsure if PR pros love their jobs, but we know they like them. Three editions of PR News’ Salary Survey (2018, 2017, 2016) show the majority of PR pros are “either satisfied” or… Continued

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than their American cousins. “More civilized” isn’t how we’d describe the penalties Britain’s Competition and Markets Authority (CMA) brandished the other… Continued

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued