Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already trending in marketing circles. For communications professionals, this is either cause for celebration or a scary new addition to their… Continued

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist? The hard-boiled investigator scrutinizing that sauce… Continued

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While consulting metrics about media engagement proves useful in mapping future campaigns, deeper rapport is built when your brand’s message is integrated into every… Continued

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin is watching the Atlanta Falcons football team train. Under the warm southern Sun, Durkin is  monitoring the club’s special teams… Continued

Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the essential “why” that makes any story worth hearing. For the better part of the century,  women have been underrepresented in… Continued

The United States Women’s Soccer Team victory tour might just be the envy of all campaign managers. The successful embrace of the team’s fight for equal pay organically resounded throughout the crowds at each appearance without any necessity for prodding. The team marched from East Coast to West Coast in 24 hours on July 10,… Continued

For the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger. Blockchain can promote accountability for brands whose financial dealings have been questioned. One recent example is Ticketmaster. After a much-publicized… Continued

“How many of you in the room have ever felt stuck at some point in your career?” At the opening session of the Public Relations Society of America’s Corporate Communications Conference in New York, dozens of hands went up—most of them women.  Conference attendees were responding to a question from Joanna Coles, producer, author, journalist… Continued

The battle for gender equality marches on, played out in one of the most public spaces, headline news. And it’s not just about how much coverage women are receiving versus men—whether in politics or business or sports—it’s also about how the media portrays women in their roles. Of course, companies should promote news as it… Continued

This past January, baby boomers and John Mayer-following millennial Deadheads alike rejoiced at the announcement that the 50th anniversary of the legendary Woodstock Music and Arts Festival would be celebrated with a concert in upstate New York in August, featuring 60+ acts on three stages that includes newer artists and legacy Woodstock veterans. Under the… Continued