Stories by Sophie Maerowitz


A Fast Fall from Grace: Lessons from Trader Joe’s Labor Woes and the Power of Twitter

May 5th, 2021 by

This case study on Trader Joe’s shows how quickly organizations, even those with very good reputations, can find themselves in a PR mess, particularly when leadership seems out of touch with stakeholders and the forces of social media and public opinion become involved

NYC Mayor Bill de Blasio at podium

NYC Mayor Faces PR Backlash as City Employees Return to Office

May 3rd, 2021 by

New York City Mayor Bill de Blasio says a recent $200 million investment in building improvements—as well as the fact that 180,000 city workers are fully vaccinated—will keep workers safe. City employees are not convinced. Carefully crafting return-to-work messages is something the Mayor and corporate leaders are facing.

disney world sign exit

As Disney is Criticized for ‘Wokeness,’ Some PR Pros Like New Direction

April 26th, 2021 by

In an opinion column headlined, “I love Disney World, but wokeness is ruining the experience,” Jonathan VanBoskerck expressed frustration with the Disney theme park. In response to newly relaxed policies around employee dress and changes to rides like Splash Mountain, VanBoskerck claims Disney has taken a politically motivated “woke scalpel” to its park. PR pros argue Disney’s efforts are morally and strategically sound.

social media icons on keyboard

Communicators Urged to Think Strategically About Social Platforms

April 21st, 2021 by

At The Social Shake-Up Spring Tune-Up virtual event, social media pros working at brands, agencies and in-house at platforms shared their insight on social media approaches and channels, from Clubhouse to TikTok. Here are top takeaways from the event.

car fire

Tesla Crash Response Shows What Happens When You Ditch PR

April 19th, 2021 by

On April 17, two men were killed in an autonomous Tesla crash in Harris County, Texas. The company has so far stayed mum—perhaps because no PR pros were around to pick up the phone. There’s little question as to why Tesla has stayed so silent: The company disbanded its PR team in October 2020.

man experiencing burnout, head on hand, string at laptop

Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising

April 12th, 2021 by

Whether you produce news segments or the advertising in between, your industry is suffering from significant burnout, two recent surveys have found. Researchers at College of Social Work (CoSW) Self-Care Lab at the University of Kentucky conducted a national survey of nearly 2,000 television journalists’ self-care practices as COVID-19 has come to dominate lead stories they work on in addition to their personal lives. In a survey of over 1,300 marketing, PR and advertising employees and a subsequent report, market research firm Bastion db5 in partnership with agency vet Tim Anderson found top stressors included work-life balance, job security, ageism and fair pay.

amazon worker delivering package

Amazon, Publix Show Political Sparring in the Media is Far From Over

April 5th, 2021 by

Can brands continue to stay out of the political spotlight, or have we reached a point of no return? Recent developments in the Southeast seem to point to the latter. Over the last week, two household names in the U.S., Amazon and Publix, have been forced to respond directly to comments made by elected officials.

dog reading newspaper on the toilet, funny

Toilets, Timing and the Truth (or Not): An April Fool’s PR Roundup

April 1st, 2021 by

April Fool’s Day 2021 saw a return to bathroom humor and punny brand campaigns. But over a year into the pandemic, is the media truly ready for a return to more playful messaging? We take a look at the brand pranks that worked, and one stunt that should probably be flushed down the toilet for good.

Andrew Cuomo

Governor Cuomo Fumbles PR Response as Allegations Grow

March 2nd, 2021 by

A trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.

zoom meeting, digital meeting on screen

A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator

February 23rd, 2021 by

We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.