While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.
Stories by Sophie Maerowitz
White House’s TikTok Briefing Approach Could Use a Do-OverMarch 14th, 2022 by Sophie Maerowitz
Levi’s Exit Adds Fuel to Employee Activist FireFebruary 16th, 2022 by Sophie Maerowitz
Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.
[VIDEO] February ‘Social Break’ Covers Setting Social Media Priorities With LeadershipFebruary 14th, 2022 by Sophie Maerowitz
This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.
As Spotify’s Rogan Problem Intensifies, It’s ‘Groundhog Day’ for Crisis CommunicationFebruary 7th, 2022 by Sophie Maerowitz
A divisive celebrity. A CEO doubling down on a decision to keep the celebrity on-platform (and reminding audiences it’s a platform, not a publisher). Committing to an investment in marginalized groups. Guess who?
Spotify Has a ‘Facebook Moment’ with Rogan ControversyJanuary 31st, 2022 by Sophie Maerowitz
Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan’s apology be enough to bolster its reputation?
Peloton’s ‘Billions’ Appearance Seems a Blip Compared to Leadership CrisisJanuary 24th, 2022 by Sophie Maerowitz
In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.
Why Carnival’s CCO is a Conversationalist, Not a StorytellerJanuary 20th, 2022 by Sophie Maerowitz
Ahead of our Crisis Management Summit March 8-9, 2022, in Miami, we spoke with keynoter Chris Chiames, CCO at Carnival Cruise Line.
Our ‘Secret Shopper’ Exposes Ups and Downs of Brand NewsroomsJanuary 5th, 2022 by Sophie Maerowitz
Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?
Antonio Brown’s Buccaneers Release Triggers Employer Communication DilemmaJanuary 3rd, 2022 by Sophie Maerowitz
Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.
Amazon Crisis Response Lacks Humanity, Increases Labor Practice ScrutinyDecember 13th, 2021 by Sophie Maerowitz
Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.