Stories by Sophie Maerowitz

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Empty Peloton mall storefront

Peloton’s ‘Billions’ Appearance Seems a Blip Compared to Leadership Crisis

January 24th, 2022 by

In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.

Carnival Cruise Line ship on the open sea, blue sky

Why Carnival’s CCO is a Conversationalist, Not a Storyteller

January 20th, 2022 by

Ahead of our Crisis Management Summit March 8-9, 2022, in Miami, we spoke with keynoter Chris Chiames, CCO at Carnival Cruise Line.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms

January 5th, 2022 by

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

Buccaneers coach in a golf cart speaks to players including Antonio Brown

Antonio Brown’s Buccaneers Release Triggers Employer Communication Dilemma

January 3rd, 2022 by

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

amazon boxes on conveyor belt

Amazon Crisis Response Lacks Humanity, Increases Labor Practice Scrutiny

December 13th, 2021 by

Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.

covid variant omicron in test tube being held by blue gloved hand

Communicators Offer Guidance as Omicron Dominates Headlines

November 29th, 2021 by

As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.

Pope Francis

Pope’s Journalist Nod May Signal Vatican Messaging Shift

November 15th, 2021 by

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

jen psaki in front of the White House logo at a press briefing

Psaki Statement Offers a COVID Disclosure Guide for PR Pros

November 1st, 2021 by

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews

November 1st, 2021 by

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

man in joker costume, woman in devil costume, smiling at camera

Terrifying PR Costume Ideas for Halloween 2021

October 28th, 2021 by

Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire.