Stories by Sophie Maerowitz

ted sarandos and dave chappelle meet and greet on the red carpet

As Walkout Looms, Netflix ‘The Closer’ Crisis Spirals

October 18th, 2021 by

Netflix is in a prolonged internal-turned-external communications crisis following controversy over comedian Dave Chappelle’s latest comedy special, “The Closer.” In it, the comedian doubled down on dismissive remarks he has made about the transgender community.

indigenous peoples' day graphic with sillhouette of woman, stripes of orange and purple hues

Indigenous Peoples’ Day 2021: Communication Takeaways

October 11th, 2021 by

For Indigenous Peoples’ Day, President Biden issued a proclamation that included some communication best practices. Some brands weaved celebration of Indigenous culture and acknowledgement of centuries-long displacement and discrimination throughout their internal and external communication.

oil spill on a beach

California Oil Spill Is a PR Crisis in Dire Need of Cleanup

October 4th, 2021 by

Southern California is reeling after a pipeline failure dumped 126,000 gallons of oil into the Pacific three miles from the Orange County coast. The pipeline company’s crisis communications response thus far has been underwhelming.

Masked employees in suits give thumbs up

United’s Vaccine Mandate Offers Example of Executive Communication

September 29th, 2021 by

United Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.

Climate Crisis 2021: Considerations for Communicators

September 29th, 2021 by

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?

PRNEWS staff and Jim Nickerson conversing on double screens

[VIDEO] Jim Nickerson, Lead Instructor at General Assembly, Shares the Latest on Social Audio and Social Media Legislation

September 15th, 2021 by

PRNEWS Live welcomed Jim Nickerson, lead instructor, digital marketing at General Assembly and co-admin of Clubhouse series Club Bravo.

A Lack of Consensus: Do PR Pros Working with Moderate Amounts of Data Need AI Now?

September 1st, 2021 by

When it comes to deploying artificial intelligence (AI) in PR, the debate continues. Most agree that PR teams managing massive amounts of data should invest in machine-learning technology and AI experts. But not all experts think it’s necessary for smaller teams.

hurricane hitting building, flooding and trees blown aside

Ida, Labor Day, 9/11: PR Strategies for When It Feels Wrong to Pitch

August 30th, 2021 by

In a typical year, communication professionals might contend with a flood of out-of-office responses as they pitch. But this year’s challenges may give some pitchers pause.

caution sign with storm clouds

Events and Emergency Comms Takeaways From Tropical Depression Henri

August 23rd, 2021 by

While public notices around dangerous weather conditions were once solely the realm of local governments and first responders, just about every type of organization now needs a climate-focused crisis plan in place. Here are some pitfalls and best practices.

Dark Sites Can Help Brands Shed Light for Stakeholders During a Crisis

August 17th, 2021 by

Does your company have a process to shift gears quickly on its web site when a crisis hits? If not, during a grave incident or crisis your site might continue doing business as usual, loaded with upbeat content and imagery.