Stories by Sophie Maerowitz

While some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.

Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.

A divisive celebrity. A CEO doubling down on a decision to keep the celebrity  on-platform (and reminding audiences it’s a platform, not a publisher). Committing to an investment in marginalized groups. Guess who?

Spotify unveiled content guidelines in the wake of its Joe Rogan-Neil Young controversy. Will that and Rogan’s apology be enough to bolster its reputation?

In addition to shareholder woes, Peloton was seen trending for a potentially damaging scene in the season premiere of hit SHOWTIME show “Billions” on Jan. 24. But its leadership issues are truly at the heart of the company’s comms crisis.

Ahead of our Crisis Management Summit March 8-9, 2022, in Miami, we spoke with keynoter Chris Chiames, CCO at Carnival Cruise Line.

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

Amazon has responded to a deadly warehouse collapse that killed at least six employees with several rote “thoughts and prayers” responses from spokespeople. Add a too-little-too-late comment from executive chairman Jeff Bezos, and any company would find itself in a communications crisis with long-term consequences.