PRNEWS Resource Library

Our real-world examples give you the perspective you need to solve your toughest challenges.

Influencer Marketing
  • healthcare, nano-influencers, nonprofit, video

    Using Nano-Influencers to Influence

    How the Center for Parent and Teen Communication utilized nano-influencers to change a narrative.

  • CPG, skincare, TikTok

    Disrupting the Scroll on TikTok

    How CeraVe nurtured long-term relationships with influencers and built fan engagement.

  • Gen-Z, NIL, pay equity

    Leveraging NIL for Pay Equity

    How H&R Block inserted itself into a cultural conversation to drive change.

  • Gen-Z, NIL, pay equity

    Leveraging NIL for Pay Equity

    How H&R Block inserted itself into a cultural conversation to drive change.

  • celebrity, PSA, storytelling

    Forgoing Paid Actors in a PSA

    How Sandy Hook Promise launched a PSA on Good Morning America and Katy Perry’s social channels.

  • healthcare, local strategy, PSA

    Forming a Smoker Cessation Campaign

    How the American Lung Association embraced a local strategy to drive people to quit smoking.

  • cross-platform marketing, customer service, healthcare

    Using Social Media to Save Lives

    How Rite Aid worked quickly to build a social engagement program to serve changing customer needs.

  • food insecurity, local strategy, nonprofit

    Localizing a National Crisis to Support the Hungry

    How Feeding South Florida brought a global crisis to a personal level.

  • airlines, celebrity, customer service

    Keeping an Issue Contained to Social

    How American Airlines effectively used social media to respond to customer complaints, even when that customer was a celebrity.

  • mental health, nonprofit, thought leadership

    Positioning a Youth Organization to Stand Out

    How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

  • nonprofit, petition, policy, webinar

    Embracing a Cross-Functional Team

    How Farmer’s Footprint worked on a shoestring budget to raise awareness of a top-performing Change.org petition.

  • nonprofit, reproductive health, thought leadership

    Securing Funding for Marginalized Communities

    How Public Health Solutions secured continued funding for its sexual and reproductive health in the midst of the Covid pandemic.

  • mental health, nonprofit, thought leadership

    Positioning a Youth Organization to Stand Out

    How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

  • limited edition, nonprofit, Valentine's Day

    Utilizing Unique Insights to Drive Awareness

    How the Idaho Potato Commission drove awareness by leveraging a surprising insight and a unique limited offering.

  • integrated marketing, repositioning, video

    Introducing a Mascot to Bring a Brand to Life

    How Loretto created an integrated marketing campaign with a new face.

  • mental health, nonprofit, thought leadership

    Positioning a Youth Organization to Stand Out

    How the Boys & Girls Clubs of Central Ohio embraced community outreach to double its membership and impact.

  • employee engagement, healthcare, nurses

    Using Diverse Stories to Reach a New Audience

    How Travel Nurse Across America upended the assumptions around healthcare travelers.

  • labor unions, multi-lingual, text communications

    Creating a Multi-Lingual Comms Architecture

    How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

  • diabetes, gamification, healthcare

    Promoting Inclusivity through Gaming

    How Insulet leveraged Animal Crossing: New Horizons to create awareness for those with diabetes.

  • corporate partnership, e-sports, nonprofit

    Influencing Organizations to Support People with ID

    How Microsoft and the Special Olympics raised resources to support people with intellectual disabilities

  • employee engagement, healthcare, nurses

    Using Diverse Stories to Reach a New Audience

    How Travel Nurse Across America upended the assumptions around healthcare travelers.

  • crypto, integrated PR, vending

    Breaking through the Noise with Industry Firsts

    How Neon used an integrated campaign to drive awareness for NFTs.

  • CPG, emotional branding, out of home

    Using Emotion to Flip a Brand's Underdog Status

    How World’s Best Cat Litter broke through a competitive market by leveraging emotion.

  • auto, CES, technology, thought leadership

    Driving a CES Campaign for Auto Tech Dominance

    How Ford cut through the clutter of CES to shine a spotlight on innovation.

  • labor unions, multi-lingual, text communications

    Creating a Multi-Lingual Comms Architecture

    How LSG Sky Chefs created an adaptable comms architecture to provide information around workforce labor negotiations.

  • fundraising, healthcare, incentives

    Converting Work into Charitable Dollars

    How Klick Health incentivizes its employees to complete work under budget for social good.

  • business continuity, insurance, natural disaster

    Crisis Response with Internal Stakeholders

    How MassMutual helped its internal and external community during a natural disaster.

  • nonprofit, reproductive health, thought leadership

    Securing Funding for Marginalized Communities

    How Public Health Solutions secured continued funding for its sexual and reproductive health in the midst of the Covid pandemic.

  • limited edition, nonprofit, Valentine's Day

    Utilizing Unique Insights to Drive Awareness

    How the Idaho Potato Commission drove awareness by leveraging a surprising insight and a unique limited offering.

  • crypto, integrated PR, vending

    Breaking through the Noise with Industry Firsts

    How Neon used an integrated campaign to drive awareness for NFTs.

  • content, integrated PR, sweepstakes

    Breaking into a New Category

    How Sunkist used a sweepstakes to bring awareness of a new product from an established company.

  • B2B, humor, parking

    Grabbing Media at Low Cost

    How the Barnacle inspired the story of an industry evolution.

  • cellulite, integrated PR, testimonials

    Meeting the Challenge of Skeptical Demo Groups

    How Merz Aesthetics broke through a crowded market to launch a new FDA-approved product.

  • nonprofit, petition, policy, webinar

    Embracing a Cross-Functional Team

    How Farmer’s Footprint worked on a shoestring budget to raise awareness of a top-performing Change.org petition.

  • limited edition, nonprofit, Valentine's Day

    Utilizing Unique Insights to Drive Awareness

    How the Idaho Potato Commission drove awareness by leveraging a surprising insight and a unique limited offering.

  • integrated marketing, repositioning, video

    Introducing a Mascot to Bring a Brand to Life

    How Loretto created an integrated marketing campaign with a new face.

Crisis Management
  • Reputation Management for Influencers

    Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and prote...

  • Protecting Your Brand in the Influencer Marketing Space

    Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, pro...

  • Trends to Track For Crisis Mitigation

    Mary Beth Levin from USPS shares how she uses social intelligence for crisis mitigation and better customer experience....

  • Reputation Management for Influencers

    Bonnie Caver of Reputation Lighthouse explains how to mitigate risk, respond to negative comments and actions, and prote...

  • Mastering Content Creation

    Candice Beck of Chipotle shares how to encourage influencers to create and share UGC and gain insights into best practic...

  • Protecting Your Brand in the Influencer Marketing Space

    Jennifer Malloy and Melissa Steinman of Venable explain what companies should include in contracts with influencers, pro...

  • Employee Activism on Social

    Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

  • Social Media Governance

    Ashley Re of Wayne-Sanderson Farms discusses the importance of social media employee guidelines in protecting your organ...

  • Training New Social Media Employees

    Haley Correll of the American Red Cross shares how the organization onboards and teaches new employees to tie social med...

  • Employee Activism on Social

    Rita Men of the University of Florida addresses best practices for using social media as an open forum to listen to empl...

  • Writing with Inclusivity

    Hollin Nies of Vansary explains how to eliminate exclusionary language in your communications....

  • Practicing Impactful Allyship

    Melissa Vela-Williamson of MVW Communications; Meghnaa Tallapragada, of Temple University; Miri Rodriguez of Microsoft; ...

  • Preventing & Managing DEI Crises

    Dwayna Haley; Matthew Lasky of GLAAD and Raina Fields of the Federal Reserve Bank of Richmond discuss how PR pros can wo...

  • Getting Google's Attention with AI

    Matt Raven of Look Left Marketing explains how AI-generated content may impact your search ranking....

  • Technology in Media Relations

    Michael Lamp of Hunter explores how technology can both help and hinder media relations efforts....

  • Using Multimedia in Pitching

    Chris Broyles of KPMG discusses what to include—and what to skip—in pitches and press releases, but also how and whe...

  • The Value of Paid Versus Organic Post

    Carrie Strehlau highlights the dos and don’ts of when to go organic versus when to add some dollars behind the posts....

  • The Metrics that Matter for Social Media Success

    Robyn Nissim of Social Proof Agency demonstrates the benefits and pitfalls of each metrics and show attendees how pairin...

  • Measuring PR SEO Success

    Lauren Meckstroth of The Abbi Agency demonstrates the top ways to measure SEO success from a PR perspective....

  • Building a Virtual Media Plan

    Christina Gayman shares tips for choosing the right virtual spokesperson, building meaningful relationships with the med...

  • Embracing Emerging Media

    Emily Mekstan of Walgreens; Priscila Martinez ofThe Brand Agency; and Nicole Schuman of PRNEWS will discuss ways to buil...

  • Pitching in the Shadows of Can’t-Miss News

    Michael Kaye of OkCupid shares innovative tactics on how to leverage data to make sure your story penetrates in light of...

  • Social Media, Always On

  • Communicating Your Brand POV on Social

    Donetta Allen of Hunter; Ben Dorf of the Ad Council; and Rachel Walsh of Excel Sports Management share tips on deciding ...

  • Platform Changes: TikTok, Meta, Twitter and More

    Kate Black of Horizon Next discusses the emergence of new platforms and the constant evolution of algorithms and feature...

  • Conducting a Social Media Audit

    Steve Denker of TVM Media shares the essential steps in a social media audit to determine what to cut, what to emphasize...

  • The Value of Paid Versus Organic Post

    Carrie Strehlau highlights the dos and don’ts of when to go organic versus when to add some dollars behind the posts....

  • Building Social Good PR Campaigns

    Lisa Slappy of Lewis Price; Pretti Shridhar of City of Renton; Melissa Zuckerman of JPA Health; and Nicole Schuman of PR...

  • Working with AI: Writing Tools and Platforms

  • Working with AI: Writing Tools and Platforms

  • Writing with Inclusivity

    Hollin Nies of Vansary explains how to eliminate exclusionary language in your communications....

  • AP Style Refresh

    Michael Dowding of Wordscape Communications shares an overview of recent AP Style changes and top mistakes communicators...

  • Managing Your Social Media Career

    Ashley Sasnett of Equifax shares how social marketers can build credibility in different kinds of organizations, break d...