Stories by Justin Joffe

White House ‘Social Media Summit’: No Facebook, No Twitter, No Transparency

July 8th, 2019 by

So, the White House plans to host its first ever social media conference this Thursday. But Facebook or Twitter have not been invited. What does a social media summit look like without two of the biggest platforms participating? And who’s going to this thing, anyway? The White House has been mum. But based on what we do know, we take look at what might be discussed.

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

July 3rd, 2019 by

Facebook thinks that Libra will incentivize small businesses to transact more on the platform. In turn, this will create economic growth and allow Facebook to garner more ad revenue. Today, however, the federal government officially said “not so fast.” The U.S. House Committee on Financial Services published a letter addressed to Facebook that calls on the social network to halt its cryptocurrency plans.

Why Nike Removed a Flag From Its Shoe on Kaepernick’s Advice

July 2nd, 2019 by

Nike has doubled-down on its relationship with Kaepernick by taking his advice and deciding to pull the release of its limited Air Max 1 Quick Strike Fourth of July shoe, which was to be released this week to commemorate Independence Day. For communicators wondering what a true spokesperson partnership should look like, here are some teachable takeaways.

A Look Back at Last Year’s Agency Elite Awards

June 25th, 2019 by

Every fall in NYC, PR News celebrates the agencies with exceptional campaigns at our Agency Elite Awards, which benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to internal communications, media relations and reputation management. As we head into judging phase for this year’s awards on November 20th, let’s look back at some of last year’s highlights.

Calling Facebook’s Social Platform a ‘Publication’ Is Good Media Relations

June 24th, 2019 by

Putting Facebook’s problems with inconsistent messaging aside, the “platform vs. publisher” debate has considerable relevance for PR pros, whose success in Media Relations largely depends on building out some variation of a PESO strategy that involves a traditional ad spend, an earned media component, solid SEO and robust owned content delivery channels. Communicators are in a position to become influencers of Facebook’s policy, not just through their partnerships with marketing and ad spends, but by treating the ubiquitous social network as a “publication” and not a “platform.” Here’s why.

PETA Uses Pokémon to Communicate Its Values Again

June 10th, 2019 by

Last week, PETA tweeted a picture of a character from the next installment in the upcoming “Pokémon” video game series, a sheep pokémon named Wooloo. Suffice to say, video game fans weren’t having it. There’s much that communicators can learn from this bizarre campaign, including how to engage your detractors on socials in a constructive way along with when not to jump on a trending news story just for engagement.

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR

June 6th, 2019 by

Under the banner of “Bringing Peace, Love & Music Back to the Planet,” Woodstock 50 “will give generations of fans the opportunity to join together in the festival’s foundational intent of harmony and compassion.” After delayed ticket sales, deflection, a bailing investor and a court order, we ask: is this the right way to brand utopia?

Why Smart SEO Happens Before Content Creation Even Begins

June 5th, 2019 by

Digital teams and SEO experts are no longer comprised strictly of data nerds and left-brainers, but include writers and journalists, sociologists, and anyone with a vested interest in better understanding how people search the web. With this trend, it’s also high time to remember that your content is best optimized for search when everyone in your organization embraces SEO from the start—including PR pros.

Budweiser UK’s Pride Campaign Shows a Brand Taking Too Much of a Stand

June 3rd, 2019 by

To kick off Pride Month, Budweiser UK announced its partnership with London Pride by launching a “Fly The Flag” campaign featuring nine different brightly-colored Budweiser pint glasses, each depicting a different pride flag. Suffice to say, Twitter wasn’t having it. Advocates in the queer community resented seeing their flags used to sell beer, calling it opportunistic and insincere. Others lamented that Budweiser went too far by over-explaining what the various flags meant.

What Criticism of NY Times’ Maggie Haberman Says About Media Relations

May 30th, 2019 by

The word “relationships” is baked into the term “media relations,” and we often nurture and grow those relationships around privileged dialogues and access. But in an age when journalistic credibility is often under the microscope, PR pros should be conscious of how the access we provide can stain reporting, learn the editorial guidelines of the publications we work with and make sure our sources will put their names on the record unless their safety is at risk.