Stories by Justin Joffe

How to Measure Influencers in an Age of Bad Actors

January 17th, 2019 by

Maintaining valid influencer relationships for your brand will only continue to be a crucial media relations strategy in 2019. But in this time of bots and paid followers on social, what’s the best way to make sure those relationships are on the level? How do you know you’re working with an influencer whose digital persona, and engaged followers, are legit?

We asked some influencer marketing experts to find out.

Gillette’s Close Shave: New Ad Debuts a Brand Voice For Modern Times

January 15th, 2019 by

This week Gillette launched “We Believe,” a timely screed against toxic masculinity that updates its decades-old tagline to “The Best Men Can Be.” Its former tagline is reframed as a question: “Is this the best a man can get?” With more than 4 million views already, the ad has audiences divided on whether or not the campaign is a genuine push for social good, an opportunistic rebranding, or both.

PR News Checklist: 7 Practices of Every Good Media Relations Professional

January 14th, 2019 by

Here at PR News, media relations is a daily focus. It’s not just one of the key beats that we report on and  program events around—our media relations content also provides an opportunity for the rare conversation between editorial and comms, two different sides of the same media coin. That’s why we host our annual Media Relations Conference in D.C. every December. Here are some of the key takeaway’s from last month’s show at the historic National Press Club.

These Two New Google Features Will Greatly Benefit Communicators

January 10th, 2019 by

While it’s tempting to call 2019 the year of trust, we’ll have to wait and see. Still, those who make sure that trust and transparency is at the core of their brand identity will likely see many happy returns. To that end, Google started the year off by announcing two features—one that just launched and one that’s rolling out in July—intended to help repair trust and improve the experience for end users. As it turns out, they’re both tremendously valuable tools for communicators, too.

The PR News Checklist: 9 Tools to Prepare for Any Crisis

January 9th, 2019 by

Here are some of the tools that communicators will be speaking about at our Crisis Management Summit, Feb. 27-28 at the Eden Roc on Miami Beach

10 Cryptocurrency Terms For Future-Forward Communicators

December 31st, 2018 by

Here are 10 terms that can make communicators sound smart when discussing how using a cryptocurrency might help their businesses.

The Top Musical Branding Wins of 2018

December 26th, 2018 by

Pandora, the largest streaming music provider in the U.S., published a list of the most notable instances when users added songs to their personal Pandora stations around specific events, showing just how strongly audiences associate music with milestones.

3 Tips for Perfect Smartphone Photos on Social Media

December 25th, 2018 by

You’ve heard this a million times, but it’s still true—the majority of the tools you need to make your images pop on social are already in your pocket. Smartphones have an endless number of apps and native tools to improve image quality or highlight certain colors and textures, but there’s still no substitute for taking a well-composed, well-lit and well-realized photo to begin with.

How Should Brands Handle Influencers Posting Fake Sponsored Content?

December 19th, 2018 by

Brands are still learning how to assess positives and risks when working with influencers. In light of this report, however, new questions emerge: How do brands protect themselves by properly vetting influencers, and what do they do when someone is falsely posing as a legitimate brand influencer?

PR Takeaways from NAACP’s Facebook Boycott

December 18th, 2018 by

“Our decision to return the donation to Facebook and logging out of the platform for a week is part of a strategy to bring attention to Facebook ‘s failures in protecting the integrity of both our privacy and our vote,” NAACP’s Aba Blankson told PR News.