Stories by Melissa Hoffmann

The Top Challenges in PR Measurement for 2019 — Lessons from #PRChat

December 11th, 2018 by

Members of the IPR’s measurement commission and PR News got together with communications pros for a discussion on Twitter, using hashtag #PRChat, to discuss some of the challenges around measurement and what best practices to take into the new year.

5 PR Measurement Myths Debunked

November 29th, 2018 by

Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.

2018 Digital PR Award Winners Announced by PR News

November 8th, 2018 by

Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued

Measurement: It’s About Relevancy, Not Reporting

October 23rd, 2018 by

It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

Your Brand is Getting Sued. Now What?

October 11th, 2018 by

Lawsuits are a part of doing business, which is what makes litigation PR such a crucial part of the overall communications industry and part of every brand’s communications strategy.

But now it’s happening to your brand. You know a suit is being released publicly later today. It’s potentially damaging.

So, what should you do?

4 Ways to Leverage Native Analytics for Communications #Goals

October 3rd, 2018 by

With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.

PR News’ Agency Elite Awards Winners Announced in NYC

September 21st, 2018 by

PR professionals from agencies around the country came together to celebrate each other at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 21 to… Continued

Brands Must Innovate and Regulate Technology to Meet Consumer Demands [Report]

September 14th, 2018 by

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

The Power of a Letter: IHOP’s Brief Rebrand Kept Conversation Cooking

September 11th, 2018 by

It was a quick switch. IHOP, a household name, became IHOb. Not long after, the ubiquitous pancake house went back to its roots. It was stunt perhaps worth replicating, because a few months later, people are… Continued