Stories by Melissa Hoffmann

BuzzFeed’s Layoff Debacle Shows the Need for Robust Internal Comms

January 28th, 2019 by

Last week Buzzfeed announced that it would lay off 15 percent of its staff—including 43 journalists in its news division, and the announcement hit newswires as a troubling bellwether for digital publishing. The company, which first rose to fame for its viral listicles before later earning legitimacy as a journalistic enterprise, was initially quiet about one detail that was blasted by negative news headlines, tweets, and a protest letter by 400 current and past employees: it would not pay out earned PTO as a part of its severance packages.

Facebook’s Latest Attack on Fake News Comes to Pages

January 24th, 2019 by

If you’re a Page manager for your brand, and you’ve got a new tab to the right of “Insights” on your dashboard, you’re in trouble. Facebook’s new “Page Quality” tab will appear “when we remove certain content that goes against our Community Standards and when we reduce the distribution of posts that have been rated false by a third-party fact-checker,” the social giant said in a news release. Additionally, the network updated its recidivism policy to combat the practice of users creating duplicate pages to continue to promote banned content.

How to Make a Great PR Infographic [INFOGRAPHIC]

January 16th, 2019 by

Infographics continue to be a great way to deliver information to your clients and those your clients want to reach. A study by Demand Gen report found that infographics can boost web traffic by 12… Continued

A Crisis Double Play: How the Washington Nationals Fielded a Nationally Televised Fight

December 14th, 2018 by

It was a nightmare scenario for Jennifer Giglio. Leading communications for the Washington Nationals Ball Club, she was accustomed to player tempers flaring and even some battling and fights behind the scenes. But nothing could have prepared her for the televised altercation between closer and team “bad boy” Jonathan Papelbon and “golden boy” right fielder Bryce Harper.

The Top Challenges in PR Measurement for 2019 — Lessons from #PRChat

December 11th, 2018 by

Members of the IPR’s measurement commission and PR News got together with communications pros for a discussion on Twitter, using hashtag #PRChat, to discuss some of the challenges around measurement and what best practices to take into the new year.

5 PR Measurement Myths Debunked

November 29th, 2018 by

Members of the Commission on Public Relations Measurement and Evaluation at the Institute for Public Relations point to the biggest measurement myths they’ve seen emerge as the world of PR measurement evolves. For a deeper dive on the future of PR measurement, join members of IPR and PR News for a Twitter chat on Tuesday, Dec. 4, using hashtag #PRNews.

2018 Digital PR Award Winners Announced by PR News

November 8th, 2018 by

Communicators and marketers are continually adapting and learning new digital strategies to expand their brand reach and recognition. And each year, PR News’ Digital PR Awards recognize the year’s top digital communicators and campaigns in… Continued

Measurement: It’s About Relevancy, Not Reporting

October 23rd, 2018 by

It’s critical to measure your communications efforts. Don’t stop there, however. With so much data available, it’s important to be certain you are measuring and reporting metrics that are relevant to your organization and the C-Suite, panelists said during PR News’ Healthcare Social Media Summit.

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

Your Brand is Getting Sued. Now What?

October 11th, 2018 by

Lawsuits are a part of doing business, which is what makes litigation PR such a crucial part of the overall communications industry and part of every brand’s communications strategy.

But now it’s happening to your brand. You know a suit is being released publicly later today. It’s potentially damaging.

So, what should you do?