Stories by Melissa Hoffmann

First Person: Johna Burke, Global Managing Director of AMEC

August 5th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

First Person: Andrew Bowins, SVP of Comms at the Entertainment Software Association

July 22nd, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

PRNEWS Honors Incredible Women Leaders in Healthcare Communications

July 17th, 2019 by

Healthcare is without a doubt one of the most impactful, polarizing and challenging spaces in which to work in PR. And being a woman in any industry is also a challenge. At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.

Amazon Is Prime Example of Need for Internal Comms Crisis Planning

July 15th, 2019 by

Today is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota. Some Amazon staff are upset with working conditions and employment policies. Amazon has not publicly responded—and what happens next is an important case study in handling an internal comms crisis.

First Person: Carmen Collins, the Social Media Strategizer Behind #WeAreCisco

July 8th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

Wayfair Walkout: How Not Taking a Stand Can Hurt a Brand

June 27th, 2019 by

Companies like Nike and Ben & Jerry’s have demonstrated the power of brand activism in marketing. With consumer expectations shifting in a tumultuous political environment, what happens when a brand decides to take a neutral approach? Online home furnishing company Wayfair is right now finding out the hard way.

First Person: Mark Weiner, CEO of PRIME Research and CIO of Cision

June 24th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

Did Unilever’s New CEO Just Irrevocably Change Purpose Marketing?

June 21st, 2019 by

Brands taking a position on social or political issues has been all the rage. Alan Jope, the new Unilever CEO, might be pushing things to the next level. At Cannes Lions he said Unilever will “dispose” of brands that lack purposeful messaging. Is this strong statement a shot across marketing’s bow?

The Jon Stewart Effect: 3 Things to Mull Before Getting a Celebrity Activist

June 12th, 2019 by

Nearly 18 years after a terrorist attack on America snuffed out thousands of lives, the first responders who fought to restore order and rescue the injured that day are back on the front pages. Former Daily Show host Jon Stewart’s appearance on C-SPAN yesterday in testimony to a congressional subcommittee was powerful and relentlessly on-brand. But a celebrity face and voice isn’t a guarantee that your message will be received, or received well. Here are some questions to keep in mind if you think you might need a celebrity to get people to pay attention to your cause.

First Person: James Wright, CEO of Red Havas

June 10th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.