Stories by Melissa Hoffmann

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A Journalist Tells All: Grabbing This Huffington Post Writer’s Attention Is Tough

October 1st, 2019 by

When you look at Huffington Post senior reporter Emily Peck’s career, she’s been deliberately revving up her pace. Peck has gone from the monastic rhythm of a monthly magazine, to a daily newspaper, to an exclusively digital news source. These days, she doesn’t have time for pitches. Or press conferences. You have one chance to catch her with an informative email subject line. Here are some more insights.

First Person: Samantha Stark, EVP of PR & Comms, Endeavor Global Marketing

September 23rd, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 10 questions.

First Person: Pauline Draper-Watts, EVP at Edelman Intelligence

September 3rd, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 10 questions.

Platinum PR Awards Gala to Honor Amazing Brands, Agencies and People – See the Finalists!

August 23rd, 2019 by

PRNEWS’ Platinum PR Awards honor the best of the best, the professionals and teams who have driven tremendous successes for the brands and charitable causes they champion. At the gala, which will be held Sept. 17 at the Grand Hyatt in New York City, several hundred communications professionals will gather to celebrate the top communications and marketing campaigns of the last year, as well as the PR and marketing professionals behind the strategy and execution of those initiatives. Here are the finalists.

First Person: Ashley Dos Santos, Senior Director of Comms at Ticketmaster

August 19th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

First Person: Johna Burke, Global Managing Director of AMEC

August 5th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

First Person: Andrew Bowins, SVP of Comms at the Entertainment Software Association

July 22nd, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

PRNEWS Honors Incredible Women Leaders in Healthcare Communications

July 17th, 2019 by

Healthcare is without a doubt one of the most impactful, polarizing and challenging spaces in which to work in PR. And being a woman in any industry is also a challenge. At the Women in Healthcare Communications Awards Luncheon at the Yale Club, PRNEWS recognized a handful of women who are not only owning their senior communications leadership roles in the healthcare space, but also striving in their jobs to improve the health and wellbeing of us all.

Amazon Is Prime Example of Need for Internal Comms Crisis Planning

July 15th, 2019 by

Today is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota. Some Amazon staff are upset with working conditions and employment policies. Amazon has not publicly responded—and what happens next is an important case study in handling an internal comms crisis.

First Person: Carmen Collins, the Social Media Strategizer Behind #WeAreCisco

July 8th, 2019 by

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.