Stories by Melissa Hoffmann

4 Tips for Success With Your Difficult Client

October 18th, 2018 by

Communicators pointed to four major tactics that they have successfully implemented to earn trust, get their more difficult clients in the press, open their minds to spend, and change their opinions of the value that PR can bring to business.

Your Brand is Getting Sued. Now What?

October 11th, 2018 by

Lawsuits are a part of doing business, which is what makes litigation PR such a crucial part of the overall communications industry and part of every brand’s communications strategy.

But now it’s happening to your brand. You know a suit is being released publicly later today. It’s potentially damaging.

So, what should you do?

4 Ways to Leverage Native Analytics for Communications #Goals

October 3rd, 2018 by

With all of the measurement options that exist, it can be easy to forget that the social platforms themselves track loads of data—but native analytics should nevertheless be a part of your measurement plan. To that end, here are some tips to best utilize them.

PR News’ Agency Elite Awards Winners Announced in NYC

September 21st, 2018 by

PR professionals from agencies around the country came together to celebrate each other at PR News’ Platinum PR and Agency Elite Awards luncheon at the Grand Hyatt in New York City on Sept. 21 to… Continued

Brands Must Innovate and Regulate Technology to Meet Consumer Demands [Report]

September 14th, 2018 by

Technology: friend or foe? For global consumers polled by We Worldwide for its Brands in Motion 2018 survey, the answer is both. Consumers value technological innovation and want brands at the forefront, but they want this innovation to be balanced by regulation and ethics.

The Power of a Letter: IHOP’s Brief Rebrand Kept Conversation Cooking

September 11th, 2018 by

It was a quick switch. IHOP, a household name, became IHOb. Not long after, the ubiquitous pancake house went back to its roots. It was stunt perhaps worth replicating, because a few months later, people are… Continued

Communicators Cool About Social Media in the Hot Seat

September 10th, 2018 by

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. More regulation—both by the platforms themselves and external agencies—is likely to result. But this is not raising alarm among communicators.

How Facebook’s User Data Scandal Changed Online Behavior [Infographic]

September 6th, 2018 by

Americans’ relationship with Facebook: it’s complicated. Six months after the revelations surrounding the illegal harvesting of user data to manipulate public opinion ahead of the 2016 presidential election, peoples’ trust in social media still suffers and companies and individuals have changed their online behavior in response to it.

The CMO Redefined: Insights From the Front Lines

August 31st, 2018 by

If you think you know what it means to be a CMO, think again. Big shifts in business have necessitated a reimagining of this role.

How to Get the Media to Write About Your Small Client

August 29th, 2018 by

It’s great when you’ve got a client who’s a leader in their market or whose product or service is a headline-grabber or springboard for social sharing. But what do you do with a smaller client who’s not a natural newsmaker and for whom PR may be at best, foreign and at worst, a distasteful chore?