Stories by Nicole Schuman

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Waffle House closes during hurricane, but for good reason

Waffle House Delivers Masterclass in Crisis Management

September 29th, 2022 by

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

PRNEWS talks to Sonia Diaz about Hispanic Heritage Month and Communications

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

DirecTV bobbles NFL Sunday Ticket response when platform fails

DirecTV Misses the Mark on Timely Crisis Response

September 19th, 2022 by

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

market volatility should encourage brands to communicate even more

Volatile Markets Cause Pressure for Biden, Brands

September 14th, 2022 by

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

College athletes, PR and NIL deals

Avoiding Communication Crises with NIL Campaigns

September 6th, 2022 by

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

pumpkin spice latte

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?

August 30th, 2022 by

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

PR Tackles the Gender Pay Gap for Women's Equality Day

PR Firms Tackle Gender Pay Gap to Promote Women’s Equality

August 26th, 2022 by

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

[VIDEO] PRNEWS Talks PR and Recession with Next PR

August 25th, 2022 by

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

how to communicate layoffs

Layoffs and Communication: What NOT to Do

August 24th, 2022 by

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.