Stories by Nicole Schuman

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AOC dress at Met Gala

Planning for a Media Frenzy: AOC, the Dress and the Met Gala

September 15th, 2021 by

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

woman reading press releases on a computer

Press Releases Remain Popular, But They’re Not The Only Option

September 14th, 2021 by

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

Senator Amy Klobuchar reveals cancer diagnosis on Good Morning America

Sen. Klobuchar Provides Call-to-Action in Personal Cancer Statement

September 9th, 2021 by

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS Live on LinkedIn

[VIDEO] Jay Winuk, Founder of Winuk Communications, Inc. and Co-founder of 9/11 Day, Discusses the 20-year Remembrance

September 8th, 2021 by

PRNEWS Live welcomed Jay Winuk, founder of Winuk Communications, Inc. and co-founder of 9/11 Day, a nonprofit that organizes and promotes the September 11 National Day of Service and Remembrance. 

New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

The Key to Being a ‘Loved’ Brand by Consumers? Be Culturally Relevant

September 1st, 2021 by

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

Tulane University

Tulane Damaged by Ida and a Social Post

August 31st, 2021 by

Tulane University took to social media as part of its communications plan with students and the public and faced a real backlash for messaging regarding its decision. 

PRNEWS talks with VP of communications at American Red Cross

[VIDEO] Elizabeth Penniman, VP, Communications, the American Red Cross, Talks Crisis Preparedness

August 25th, 2021 by

PRNEWS Live welcomed Elizabeth Penniman, vice president of communications at the American Red Cross. Penniman discussed crisis adaptability across multiple natural disasters and National Preparedness Month.

AP Stylebook

AP Style Updates: Diversity, Equity and Inclusion

August 18th, 2021 by

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

Red Cross volunteer surveying wildfire damage.

Red Cross Wildfire Communication: Meeting People Where They Are

August 12th, 2021 by

One organization remains top of mind when it comes to disaster response—the Red Cross. If anything, these disasters showcase how essential communications are to a crisis.