Stories by Nicole Schuman


A Conundrum: Don’t Delay Getting a Tool, But a Proper Purchase Takes Time

June 15th, 2021 by

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

an hourglass shows how PR pros need to work fast in a crisis

Getting Ahead of a Breaking Story, Reflecting on Niang Crisis

June 14th, 2021 by

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.

Writers struggle to create b2b tech PR content

Survey Finds a Skills Gap for B2B Tech Communicators

June 10th, 2021 by

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

Ellie Kemper’s Crisis Response: Too Little, Too Late or Just Right?

June 8th, 2021 by

While the response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with her explanation.

Is an APR Worth the Time and Effort Needed to Attain It?

June 4th, 2021 by

What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.

Naomi Osaka withdraws from French Open and Media

Osaka Fallout: Are Press Conferences Still the Answer?

June 1st, 2021 by

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.

The Pandemic Bolstered Local News; Here’s How to Adjust Your Media Outreach Accordingly

June 1st, 2021 by

For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.

Associated Press fires employee over social media posts

The AP Sees Internal Communication Struggle After Firing Reporter

May 25th, 2021 by

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

Tools Help Track Disinformation from Its Sources as They Try to ‘Slow the Spread’

May 18th, 2021 by

PR agencies are working on tools and processes to curb the spread of disinformation. PR trade groups and agencies recognize disinformation as an issue that clouds their clients’ messaging. Recently Ruder Finn and Edelman joined the ranks of those offering tools to combat disinformation and identify sources of some of the noise.

Covid vaccine dosage bottles lined up for those wishing to get the vaccine.

Pro-Vaccine Sentiment Grew 8% on Twitter in March, April

May 17th, 2021 by

A study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA.