Stories by Nicole Schuman

The Uris Library and McGraw Tower on campus of Cornell University. Cornell University is a private, statutory, Ivy League and land-grant research university in Ithaca, NY

PR Roundup: Cornell’s Crisis of Trust, Why Health Credibility Isn’t Enough and How Logan Airport Went Viral

October 1st, 2026 by

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

President Donald Trump addressing press before boarding Marine One on the South Lawn of the White House. White House press pool media reporters

PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands

September 24th, 2026 by

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

Arch Manning, University of Texas at Austin quarterback in a press conference.

PR Roundup: Arch Manning’s Vanishing Apology, the Sheeran-Macklemore-Kraft Fallout and Why Reputation Is Worth $1.2 Billion

September 17th, 2026 by

PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.

Elevated view of September 11 Tribute in Light. Twin beams of light and skyscrapers of Lower Manhattan. Financial District with Brooklyn Bridge, and East River

25 Years Later, the PR Community Reflects on Sept. 11

September 10th, 2026 by

Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.

The exterior of Temptations cat treats cat bodega pop up in New York City

PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment

September 10th, 2026 by

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

Lake Ontario on a MapQuest map

PR Roundup: MapQuest’s Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point

September 3rd, 2026 by

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

Lovesac store in a mall displaying couches

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter

August 27th, 2026 by

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

5 Questions With Jon Arons, Communications and Community Relations Manager at Giant title screen

Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community

August 26th, 2026 by

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.

Lucky Charms activation at Kappa Delta's University of Arkansas's sorority house

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like

August 20th, 2026 by

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

PR Roundup features a debate on the Claude watermark and a giant hairball rolling through NYC as an experiential activation for k18 haircare

PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC

August 13th, 2026 by

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued