Stories by Nicole Schuman

QUIZ: Are You PR Career Savvy?

August 23rd, 2019 by

Fall is right around the corner, and while it marks a new school year on the calendar for many students, parents and teachers, it may also inspire a change up for your current job situation. Whether you are just starting your career, wanting to move up the corporate ladder or just expand your network, there are right and wrong ways to go about applying for jobs and the interview process. Take this quiz to see if you are on the path to success, or need a little brush-up on your job-seeking skills.

Lessons for PR Pros From Denali National Park’s Crisis Comms for Stranded Visitors

August 19th, 2019 by

Whether it be flight delays, shark sightings, wildfires or mudslides, tourism public relations pros should hope for the best, but always prepare for the worst, especially in the summer during peak vacation time. Denali National Park showed preparedness, and a quick resolution of a scary situation, which many organizations would be right to mirror. These takeaways can help guide your brand through the worst crisis.

How to Career Jump from Journalism to Public Relations

August 16th, 2019 by

Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. In the past month we’ve seen GateHouse Media announce an incorporation with Gannett and CBS combining its assets with Viacom, withering away an already sparse news ownership scene. While an important and exciting job, for some the pressures and layoffs are too numerous and frequent, and enough is enough.

PR Lessons in Mergers From the CBS-Viacom Deal

August 14th, 2019 by

There’s no arguing about the importance of a steel-toed communication plan for a company merger. External AND internal communications need to be orchestrated in respect to many audiences—investors, employees, consumers, the media and more. It can be somewhat overwhelming for those involved to perform with speed and accuracy, all the while keeping a brave face for those unsure of an acquisition’s future impact.

Can Equinox and SoulCycle Recover From a Brand Values Disconnect?

August 8th, 2019 by

We live in an era with unparalleled access to information. Anyone can search for a name for a background check on a person’s work, family or interests. Every company should continue to vet investors and senior management on an annual basis, especially during sensitive political times.

How Hilton Combined 14 Media Centers to Make One Epic Brand Newsroom

August 2nd, 2019 by

Lou Dubois, director of content, arrived at Hilton after building his first brand newsroom at NBCUniversal. With a journalism background, Dubois came to understand the need for a global brand,like Hilton, to wrangle the stories being made at over 5,700 properties into one central chronicle. Hilton is currently comprised of 17 brands in 113 countries, and its 14 separate online media centers could not efficiently deliver to its intended audiences—the media, employees and consumers.

Audi Fails to Recover Trust in Second Emissions Crisis for Volkswagen

August 1st, 2019 by

Four years ago, Volkswagen received extensive punishment for lying about noxious levels of their diesel vehicles’ emissions. The company is back in the news as German prosecutors charged Rupert Stadler, former chief executive of Audi, the luxury arm of VW, with fraud for his role in another emissions cheating scandal.

How to Make a Brand Newsroom Click With Media Even on a Small Budget

August 1st, 2019 by

At the heart of PR is storytelling. The ability to describe the goals and purpose of an organization stems from communicating a clear narrative. Building a brand newsroom allows for a living, breathing example of your priorities. While it’s nice to have a large budget, small expenditures can be used to create a respectable brand newsroom.

You’ve Graduated With Your Communications Degree, Now What?

July 31st, 2019 by

Have you been enjoying a restful summer, lounging at the pool, a la “The Graduate,” replenishing your energy for the job search after securing a communications degree? Or are you in the trenches, navigating the water cooler and the ‘delights’ of a 7 a.m. commute at your first post-college gig? The great news is that you graduated—an accomplishment, for sure. But what’s next? And where do you start?

What Facebook’s Federally-Imposed Privacy Committee Means For PR

July 25th, 2019 by

The New York Times reported Facebook receiving a record $5 billion fine from the Federal Trade Commission in regards to “deceiving users about their ability to control the privacy of their personal data.” Facebook also received a $100 million penalty from the Securities and Exchange Commission for neglecting to inform investors about the risks of utilizing private data. To top it all off? The FTC ordered Facebook to hold themselves accountable and increase transparency surrounding data practices by creating a privacy committee.