Stories by Nicole Schuman

Roundup covers Maybelline’s tagline rebrand, Reddit’s new AI-powered review feature and how e.l.f. Beauty turned an annual impact report into a genuine two-way conversation with its community.

A humanity thread ran through the 2026 PRSA ICON conference. Across sessions on AI, measurement, crisis and careers and others, speakers kept coming back to one idea: The faster technology moves, the more the human side of communications sets teams apart.

PR roundup covers how Caddix converted an NFL violation into an earned media moment, Martha Stewart’s Halloween crisis and apology and new research showing that the press release is becoming a source for AI answers.

The overall theme of the Generative AI Summit revealed that communicators can’t control what AI says about their brands, but they can influence what those citations are built from.

PR roundup covers Marissa Mayer’s viral AI parenting anecdote, new research showing how AI platforms are nudging Senate candidates toward the center and why Lime’s free rides to the polls is a textbook example of purpose-driven brand activation done right.

Monumental Sports’ comms chief AJ Jones II on women’s sports, messaging in D.C. and how AI is changing the fan experience.

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

In this episode of “Five Questions With…” Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.