Stories by Nicole Schuman


PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms

February 2nd, 2023 by

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

Tom Brady playing in a Tampa Bay

Top Five Tips: Making a Big Announcement

February 1st, 2023 by

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

AP Stylebook

AP Style Update: Super Bowl and Football Terms

January 30th, 2023 by

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

2 women talk about mentorship on LinkedIn Live

[VIDEO] PRNEWS Live Discusses Mentorship

January 26th, 2023 by

To celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

doctor reading and scrolling through a tablet reading healthcare internal communications

Industry Spotlight: Healthcare Internal Communication

January 24th, 2023 by

Communicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.

a weekly roundup of news and PR lessons to learn from it

PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’

January 19th, 2023 by

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

Top 5 Tips for Mentorship

January 17th, 2023 by

January is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.

A graphic of question marks provides the background art for our PRNEWS Explainer series which starts with what is an ERG?

Explainer: S.M.A.R.T. Goals

January 13th, 2023 by

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

screenshot of prince harry and anderson cooper on 60 minutes

Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?

January 10th, 2023 by

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.