Stories by Nicole Schuman

The White House communications team interviewed by the editor-at-large of The 19th.

New White House Communications Team Talks Strategy, Social & Gender

January 22nd, 2021 by

On Jan. 21, The 19th, a nonprofit, nonpartisan newsroom, hosted a webinar with White House communications director Kate Bedingfield, White House press secretary Jen Psaki, principal deputy press secretary Karine Jean-Pierre and chief spokesperson for Vice President Harris, Symone Sanders. The group discussed its messaging strategy for the White House moving forward, touching on how female leadership can impact political communications.

New York Mets sign

Mets Waste No Time Responding in GM Crisis

January 19th, 2021 by

Consumers have little patience these days for brand screw ups. With red-alert crisis hitting them every which-way in the news cycle, it doesn’t take much for someone to throw their hands up and be finished with a brand. This can be seen in many cases for sports fans. Most modern fans want to cheer on respectable organizations, and can do without outside distraction impacting their team’s possibility for success. 

Nurse prepares COVID-19 vaccination

[VIDEO] Bashe Discusses Need for COVID Information Collaboration

January 13th, 2021 by

PRNEWS welcomed Gil Bashe, Managing Partner, Global Health, at Finn Partners, to LinkedIn Live to discuss various messaging campaigns surrounding the COVID-19 vaccine.

Grandpa plays with baby granddaughter

Vaccine Campaign Messaging Promotes Real-Life Moments

January 12th, 2021 by

COVID vaccine messaging is about to get another shot in the arm through the release of a new confidence campaign called “Because of This,” launching Tuesday. “Because of This” includes four PSAs which strive to remind Americans of the reasons for vaccination: the importance of our close, personal relationships. The ads include real people who provided personal footage for the campaign. 

United States Capitol building

In a Time of National Crisis at the Capitol, Words Matter

January 8th, 2021 by

After the insurrection acts at the United States Capitol this week, the importance of clear communication during a crisis was evident once again. Organizations and brands took to social media and the airwaves to release statements regarding their position on the situation.

H&R Block sign outside a location

H&R Block Responds to Stimulus Check Crisis

January 5th, 2021 by

For many Americans, the arrival of a second government stimulus check can’t come soon enough. The payments began arriving in eligible citizens’ bank accounts this week, but not all are available for immediate access, and that has some people very upset. On Jan. 4, many H&R Block customers took to social media to complain about delays in getting their stimulus check.


Tools Abound for Media Relations, but Personal Relationships Continued to Dominate in 2020

January 5th, 2021 by

If 2020 taught media relations professionals a lesson, it’s about the importance of relationships.

Meeting media contacts in person, securing press tours and catching up over coffee have taken a backseat amid the COVID-19 pandemic. For savvy practitioners, though, continuing to build relationships with the media endured, and in many cases, thrived.

kid getting a bad grade on a paper

PRNEWS GRADES: 2020 Brand Pivot Edition

December 22nd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled an assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on 2020 brand pivots.

PRNEWS staff talks about PR opportunities and blunders in 2020.

[VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders

December 17th, 2020 by

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

on-camera interview

Camera Ready: A Guide to Broadcast Interviews

December 16th, 2020 by

Being on camera means so much more than how your executive or spokesperson appears on television. In addition to TV there’s YouTube and live streaming platforms, TikTok and Snapchat and IGTV…we could go on. Because screens are literally everywhere, brand representatives need to learn to embrace the limelight. Whether it be a spokesperson or an influencer, those in positions of power need to be ready to connect with the public.