Stories by Nicole Schuman

The State of Social Media Investment slide

Majority of Executives to Increase Social Spending Over Next Three Years

April 8th, 2021 by

For many stuck at home in 2020, social media provided one of the only ways to continue exploring the outside world. According to a report by Hootsuite and We Are Social, social media usage increased by 13 percent this past year. It should come as no surprise that new research by Sprout Social shows that 91 percent of executives anticipate their social budget will continue to increase over the next three years. Nearly half expect to bump spending by 100 percent. 


How the Correct Tone of Voice Can Help Brand Communication During PR Crises

April 6th, 2021 by

Along with what you say, how you say it, or tone of voice, helps establish a public perception. Tone can be critical during a PR crisis.


While All PR Efforts Begin with Research, Inclusive Campaigns Require Special Preparation

April 6th, 2021 by

Diversity and inclusion continue to be at the forefront of necessary change in the PR industry (and beyond). As such, communicators should be crafting inclusive messaging. Among their considerations should be race, gender and identification, sexual orientation, religion and disability, along with other factors. To create inclusive messaging, PR pros need to look beyond their unintentional biases.

man in mask walking into office

Back to Work: How to Communicate Reopening Offices and Businesses

April 2nd, 2021 by

Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. Schools have reopened. Major League Baseball just began its season with fans. And friends are making plans to enjoy their first meals inside… Continued

[VIDEO] Annie Howell of Hallmark Channel and Rosa Gatti formerly of ESPN on Women’s History Month

March 31st, 2021 by

PRNEWS Live celebrated the final day of Women’s History Month with Hallmark Channel CCO Annie Howell and former ESPN CCO Rosa Gatti. You can view PRNEWS’ library of free LinkedIn Live streams here.

woman excited in front of laptop

Survey Shows Upswing in Hiring for Communication Industry in 2021

March 30th, 2021 by

A new survey shows the communication sector is bullish for 2021. Hiring will rise during the year, it says, with better-than-expected revenue results from 2020 bolstering expectations. Job security, though, is on the minds of employees, the Capstone Hill Search survey shows.

Dr. Birx on CNN

Dr. Birx Reveals All on CNN, But Will It Repair Her Reputation?

March 29th, 2021 by

Some view Dr. Deborah Birx as the previous administration’s medical enabler. Indeed, during a March 28 CNN interview she admitted the substantial numbers of deaths could have been reduced had the White House adopted better policies and communicated them correctly. Her admission provides little solace to mourning families. And it might not help salvage her image.

Stop Asian Hate sign

AAPI PR Pros Urge Action Against Asian Hate Speech and Violence

March 23rd, 2021 by

Brands, organizations and communicators have an opportunity to influence the national conversation about Asian-American hate speech and anti-Asian violence. PR trade groups as well as brands and agencies are offering support for Asian-American colleagues and suggestions to stop hate speech and violence.

working mom on laptop with baby sleeping

Working PR Moms and Caregivers Seek Flexibility, Help From Employers

March 19th, 2021 by

In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive. 

LinkedIn Live screen of participants

[VIDEO] Nicole Dye-Anderson of Barclays on Finding a Voice

March 17th, 2021 by

PRNEWS Live welcomed Nicole Dye-Anderson of Barclays to discuss Women’s Month and finding your voice, DEI and cancel culture. You can view PRNEWS’ library of free LinkedIn Live streams here.