Stories by Nicole Schuman

PR roundup covers what Jalen Hurts’ blood clot event reveals about the dangers of fragmented crisis communications, new research showing that a single AI visibility score can hide as much as it reveals and why Chipotle’s Boorito is a 25-year lesson in building a brand tradition that belongs to customers.

In this episode of “Five Questions With…” Walters Eveillard discusses what PRSA offers communications professionals at every stage of their career, how the organization is tackling AI head-on and why showing up in person still matters.

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

Ben & Jerry’s has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he’s asking marketers and communicators for help.

PR Roundup covers what the NHL’s short-lived “Hot for Hockey” campaign reveals about the difference between spotting a cultural trend and earning a place in it, why Starbucks’ “Sugar-Free” protein drinks are now the subject of a class-action lawsuit and why AI has prompted an unprecedented formal warning for business leaders.

PR roundup covers what Cornell’s response to a sexual assault lawsuit, new Edelman-Yale research showing that facts alone won’t earn trust in healthcare and how Logan Airport turned an overhead announcement into one of the more viral PR campaigns of the fall.

PR roundup covers the White House’s ongoing press access battles, why DoorDash’s “we screwed up” settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.

PR roundup covers Arch Manning’s AI video moment and subsequent apology, why the Macklemore-Sheeran-Kraft dispute shows that neutrality is hard to claim and new research that finally puts a dollar figure on what a strong reputation is actually worth.

Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.