Stories by Nicole Schuman

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

While the response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with her explanation.

What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.

While the debate rages on as to whether or not she should be reprimanded or applauded for her actions (and with many public figures and companies showing support including Serena Williams, Nike and Billie Jean King), it raises some important questions regarding press conferences and the need for the now-historic practice.

For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

PR agencies are working on tools and processes to curb the spread of disinformation. PR trade groups and agencies recognize disinformation as an issue that clouds their clients’ messaging. Recently Ruder Finn and Edelman joined the ranks of those offering tools to combat disinformation and identify sources of some of the noise.

A study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA.