This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.
Stories by Nicole Schuman

PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms
February 2nd, 2023 by Nicole Schuman
Top Five Tips: Making a Big Announcement
February 1st, 2023 by Nicole SchumanFor this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

AP Style Update: Super Bowl and Football Terms
January 30th, 2023 by Nicole SchumanIn this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

[VIDEO] PRNEWS Live Discusses Mentorship
January 26th, 2023 by Nicole SchumanTo celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

How Should Communicators Use ChatGPT?
January 25th, 2023 by Nicole SchumanChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Industry Spotlight: Healthcare Internal Communication
January 24th, 2023 by Nicole SchumanCommunicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.

PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’
January 19th, 2023 by Nicole SchumanThis week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

Top 5 Tips for Mentorship
January 17th, 2023 by Nicole SchumanJanuary is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.

Explainer: S.M.A.R.T. Goals
January 13th, 2023 by Nicole SchumanOur Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

Buckingham Palace’s ‘No Comment’: Should Media Hand Over Stories for Review?
January 10th, 2023 by Nicole SchumanIn the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.