Stories by Nicole Schuman

Twenty-five years ago, on Sept. 11, 2001, the world changed in an instant. For communicators, that moment carried a particular weight. They are, by profession, the people tasked with finding words when words feel impossible.

PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

PR roundup covers Lovesac’s viral complaint response, why a billionaire’s AI-written WSJ op-ed is raising questions and what new consumer data says about how Americans are spending—and what they expect from brands.

From food recalls to brand health scores, Jon Arons, Communications and Community Relations Manager at Giant Foods, makes the case that trust isn’t built in a crisis—it’s built long before one ever arrives.

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through… Continued

In this episode of “Five Questions With…,” Dini von Mueffling discusses her PR work with the late Virginia Roberts Giuffre, the most prominent Epstein survivor and her family.

This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.

PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.