Stories by Meredith Klenkel

Why Brands Should Focus Their CSR Efforts on Millennials

June 28th, 2019 by

There’s been a generational and cultural shift toward activism over the last few decades, as consumers call for more organic and open conversations about CSR from businesses. With this, the spirit of reversing capitalism-induced environmental and social damage has also become a trend in marketing. And millennials are largely the ones driving the shift.