THE LATEST IN BRAND REPUTATION & CRISIS MANAGEMENT

CREATED FOR COMMUNICATORS LOOKING TO GET AHEAD OF THE CURVE, SAFEGUARD THEIR BRAND AND ADVANCE THEIR CAREERS.

Brand reputation strategies are evolving and the rules of crisis management are changing. Set your clocks right now and reserve your team’s digital seats at PRNEWS PRO’s Online Training Workshop, Brand Reputation & Crisis Management, 12-4 PM (ET) May 16.

Industry experts will provide insights on reputation management and measurement, audience engagement and crisis management. From tips for PR success in a politically-charged year and best practices on audience pushback, emerging reputational issues, disruptive tech and crisis situations… this will be time well spent for you and your team. 

Our editors and key industry experts will provide you with:

  • Brand Protection: Lessons Learned and Top Tips
  • Reputation Strategies: Top Emerging Trends
  • Building a Crisis Team: The 2025 Practical Blueprint
  • DEI and ESG in a Political Year: The Sensitive Topic PR Approach
  • And more!

EXCLUSIVELY SPONSPRED BY: Blackbird.ai logo

MANAGE CRISES & BUILD TRUST

LEVERAGE COMMS TO ESTABLISH RELIABILITY

TAKE CONTROL, BUILD CREDIBILITY

YOUR INSTRUCTORS:

  • Amanda Coffee

    Amanda Coffee

    Sr. Director of Global Media Relations
  • Sarah Brown

    Sarah Brown

    Founder & Principal
  • Rosy McGillan

    Rosy McGillan

    Chief Marketing and Communications Officer
  • Adam Ritchie

    Adam Ritchie

    Principal
  • Wasim Khaled

    Wasim Khaled

    CEO & Co-Founder
  • Julia Petryk

    Julia Petryk

    Co-Founder
  • Zain Habboo

    Zain Habboo

    Chief Marketing & Mobilization Officer
  • Ben Finzel

    Ben Finzel

    President
  • Yolanda Taylor Brignoni

    Yolanda Taylor Brignoni

    VP of External Affairs and Communications
  • Michael Grimm

    Michael Grimm

    SVP

Agenda

THURSDAY, MAY 16

Clear filters
12:00 - 12:45 pm

Emerging Issues for Brand Reputation in 2024

12:45 - 1:15 pm

Preparing Your Spokesperson for Crisis: Media Training

1:15 - 1:45 pm

Building a Crisis Team: Your Practical Blueprint

1:45 - 2:15 pm

Protecting Your Brand Reputation From Narrative Attacks Created By Misinformation And Disinformation

2:15 - 2:45 pm

Invention in a Crisis: Lessons Learned from Creative Comebacks

3:00 - 3:30 pm

PR Strategies for Handling the Business Implications of Unintended Crises

3:30 - 4:00 pm

Strategic Shield: Handling Pushback on Championing DEI and ESG

GET FULL ONLINE LEARNING ACCESS

PRNEWS PRO delivers insight like no one else in the industry. The subscription includes exclusive access to the intelligence and information you need to do your job better, build stronger campaigns and create value for your team.

In addition to providing member-only research and data, a full case study library covering the hottest PR topics, and a video training vault, a PRNEWS Premium Subscription includes access to all four 2024 Online Seminars including:

  • ARTIFICIAL INTELLIGENCE 

    Leveraging AI for PR
    On Demand
    • How AI will Change PR
    • Top Tools & Tricks
    • Internal AI Guidelines

  • BRAND REPUTATION

    Brand Reputation & Crisis Management
    May 16, 2024
    • Combat Narrative Attacks
    • Internal Comms
    • Crisis Comebacks

  • INFLUENCER MARKETING

    Influencer Marketing for PR
    October 16, 2024
    • Choosing the Right Influencer
    • Content Creation
    • Proving Value

  • MEDIA RELATIONS

    Media Relations
    December 4, 2024
    • Build & Keep Trust
    • Earned Placement Tips
    • Prep Your CEO
SIGN UP TODAY AND MAKE IT A YEAR-ROUND THING… HERE

Tickets

  • Groups of 3+

    $280
    Regular Rate

  • Individual Pass

    $350
    Regular Rate

    *Use code EARLYBIRD at checkout

  • PRNEWS Premium Subscription

    $795
    Full Access to all 4 Online Seminars + 1 Year PRNEWS PRO

SECURE YOUR SEAT TODAY, PRICES INCREASE IN:

REGISTER

Contact

  • Questions

    For questions regarding event registration, please contact:
    Megan Sigg
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Dara Brooks
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Kaylee Hultgren
    [email protected]