Stories by Seth Arenstein

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High-Tech Company Goes Low-Tech When Shooting Crisis-Response Video 

May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Terms You Need to Know [2Q 2022]

May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.

Companies Face Myriad Options on Abortion, None is Easy

May 4th, 2022 by

Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy.

Should PR Pros Think Like Futurists During This Uncertain Time?

May 3rd, 2022 by

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

diversity hands in

ESG Pros Differ About Who Should Lead Companies on Social Issues

April 30th, 2022 by

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase Messages

April 29th, 2022 by

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

Despite Differences, Journalists and PR Pros Have Much in Common

April 28th, 2022 by

It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

A Bank CCO Who Mixes Internal Communication and Measurement

April 20th, 2022 by

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.