Stories by Seth Arenstein

8 Insidious Myths That Are Ruining Your Writing

November 7th, 2018 by

Confidence is critical to good writing, writing guru Jonathan Rick told attendees during today’s the PR News Writing Boot Camp in NY City. “You have to believe you’re an intelligent person. If you’re having trouble understanding something, it’s not you, it’s bad writing,” he says.

A New Day for Brand Activism: 56 Companies Oppose Gender Laws

November 2nd, 2018 by

Even just a couple of years ago brands were more than a bit cautious when wading into social and political issues. Things are different now. Consider the size and scope of the 56 companies that signed a letter yesterday protesting rule changes for transgender people. Still, brands need to be careful when taking stands on social and political issues.

University of Maryland Backs into a Decent Crisis Solution

November 1st, 2018 by

A sigh of relief emanated from College Park, Maryland, early on Halloween, when University of Maryland president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of a student and athlete Jordan McNair.

Healthcare Communicators Tout Success of Integrated Campaigns and Measurement

November 1st, 2018 by

Just prior to PR News’ Healthcare Social Media Summit in Baltimore, PR News and partner Crisp held a Communications Leadership Roundtable that explored integration, investment choices and best practices for getting staff to embrace digital communications, among other topics.

Measurement 2018: Optimism, AI’s Intrusion, Data Overflow and How to Get Better Insights

November 1st, 2018 by

For Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.

Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data

November 1st, 2018 by

For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.

Takeaways from PRN-PublicRelay Survey, State of Measurement and New to the Resource Center

November 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.

A Law Firm’s Recruiting Videos Show Lawyers Are People Too

November 1st, 2018 by

How compelling can a recruiting video for a law firm be? The answer is plenty when the videos are intended to be as different from conventional recruiting pitches as possible. The results are cinematic and visits to the law firm’s site are up 500%.

Five Communicators on How They Connect What They Measure With Business Objectives

November 1st, 2018 by

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.

How Perdue Farms’ Senior Communicator Writes for the C-Suite

October 29th, 2018 by

PR pros are asked to write content in various styles, including reports to the C-Suite and messages to stakeholders from members of the C-Suite. Andrea Staub, SVP, corporate communications at Perdue Farms, provides insight on how she crafts these communications.