Asking the questions ‘So What? Why Now?’ when you’re writing a pitch or a press release was just one of many tips offered during PR News’ Writing Workshop March 15, 2019, in Washington, D.C. Others included the importance of grammar and excessive proofreading-one former journalist said she used to discard pitches that contained typos and poor grammar.
Stories by Seth Arenstein
The standard line today is that it’s best for brands to practice transparency as much as possible. Maybe, though, the largest brands can get away with not being transparent. Amazon made two significant policy changes in the first weeks of March and refused to say anything about them. Nike endured a few months of crisis prior to Colin Kaepernick with nary a public word. Was avoiding comment the right call?
The fatal crash of Ethiopian Airlines Flight 302 on March 10, 2019, re-opened PR issues surrounding a previous air disaster, the demise of a Lion Air flight in October 2018. Boeing’s 737 Max 8 was the aircraft in both crashes. Boeing denies a new flight control system in the Max 8 is to blame for the Lion Air crash. It also claims it communicated to airlines how to use the system. Some victims’ families deny Boeing’s claims.
There’s much to celebrate today, which is International Women’s Day, or IWD as it’s known on social media. While many brands are taking the day to tout the strides women have made, others are selfishly co-opting the moment in pursuit of profits. Meanwhile the PR community should have mixed emotions today too. PR has had plenty of success in recognizing women, yet sexism remains, as does a wage gap and a dearth of women in leadership roles.
The use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.
Admit it, PR measurement has a PR problem. It’s particularly bad because some communicators resist working with data. Yet communications’ reliance on data is growing. The good news is data expert John Glinski says communicators need not be data experts to garner answers with data to important questions.
A case study about CSR illustrates the importance of communicating your CSR work both externally and internally.
With PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.
A roundup of takeaways from select articles in the current edition of PR News.
A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.