Stories by Seth Arenstein


Thanks to Facebook and Haugen, We’re Glimpsing a Perfect PR World

October 25th, 2021 by

We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that.

woman working on phone

PR Needs to Think Strategically to Pitch Better, Tech Insider Says

October 22nd, 2021 by

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

David Finn: An Icon Who Made PR an Art Form

October 19th, 2021 by

The PR world lost an icon when David Finn passed, aged 100. Finn made it more difficult to discern if PR is more art than science.

Urban Meyer Gets First NFL Win, But the League’s Potential Crises Loom

October 19th, 2021 by

The National Football League has endured a slew of issues and crises in the past five years. This month’s Crisis Averted takes a look at the most recent issues.

Terms You Need to Know [October 2021]

October 19th, 2021 by

In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

Taking Crisis Out of the Boardroom and Giving It a Human Face

October 19th, 2021 by

We provide a book review of Evan Nierman’s new book., which contains mostly standard crisis advice, though the novelty is whom he’s attempting to reach and how his insights are presented. This book’s main beneficiaries are owners of small businesses, with limited or no background in PR or media relations.

Toss Your Involved Crisis Plan, But Ensure You Lead with Internal Communication

October 18th, 2021 by

This month, we discuss in-crisis moments, after you’ve determined you’re in a crisis. Our dialoguers are veteran communicators and authors Eric Dezenhall, co-founder and president of DC-based Dezenhall Resources, and Chris Rosica, president of Rosica Communications of NJ. Both whack at a few sacred cows in this dialogue.

PR Pros Understand Katie Couric Better Than Most

October 15th, 2021 by

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

Urban Meyer and Facebook Seeking Trust

October 7th, 2021 by

Jaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.

Internal Communicators Rely on PR Basics to Address Return to Work

October 1st, 2021 by

They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’