Stories by Seth Arenstein


Young Voices: A New PR Pro Finds Lessons in the Pandemic

April 7th, 2021 by

It was not much fun job-hunting during the record economic downturn that followed in the pandemic’s wake. Yet Olivia Olson used the moment to her advantage, finding PR pros willing to answer her questions during informational interviews. She landed at Ketchum well prepared for her media coordinator position.

terms to know

Terms You Need to Know: March 2021

April 6th, 2021 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition.

Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?

April 6th, 2021 by

There’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

Never Ending

Recent Massive Cyber Hacks Call for a Long View of Crisis Communication

April 5th, 2021 by

It’s a loaded question to ask when a PR crisis ends. With some crises, reminders last indefinitely. In other cases, the actual crisis lasts for months. We begin a series that updates crises mentioned in previous editions of Crisis Insider and offers additional insights.

Marketing Company Dangles Vaccine to Test Employees on Phishing

March 18th, 2021 by

For some, transparency and trust took a detour recently. A marketing company dangled COVID-19 vaccine in front of employees to see if they’d bite on a phishing scam. Some communicators believe the move might be justified in an effort to ward off cyber crime. Let the debate continue.

McCammond’s Story: Is There an Expiration Date for Tweets?

March 15th, 2021 by

As if we needed another illustration of the long tail of social media posts. Alexi McCammond seemed to have everything going for her: intelligence, a great job, youth and a well-connected beau. Her upward path hit a bump or two, but she’d recovered, until racist social posts she wrote as a teen resurfaced.

Young Voices: A Communicator with a Sound Philosophy

March 3rd, 2021 by

In the second installment of our “Young Voices” series about new communicators, we profile Michael Galfetti, a young PR pro with Mission North. A double major in government and philosophy in college, Galfetti tells us why he thinks writing is PR’s top skill and how companies can retain talented communicators.

political divide

Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation

March 2nd, 2021 by

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.

YSL Launches Multi-Pronged Effort to Battle Rise in IPV, a Consequence of Coronavirus Lockdowns

March 2nd, 2021 by

Late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.

employee experience

Prudential CCO: Communication is Critical to Business Ecosystems and Employee Experience

March 2nd, 2021 by

PRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.