Stories by Seth Arenstein

diversity hands in

27 CEOs Promise Action on Diversity by 2030

August 11th, 2020 by

There’s a lot to like about today’s announcement of the NY CEO Jobs Council. Its initial goals of hiring 100,00 diverse workers by 2030 are worthy and the cache of member-CEOs seems untouchable. The question some critics ask is what are the Council’s plans for encouraging diverse workers to remain and rise beyond low-level positions?

Pandemic’s Fast-Moving News Cycle Prompts Constant Monitoring

August 7th, 2020 by

PR pros know it’s a best practice to constantly monitor social and traditional media during a PR crisis. With the pandemic producing a flood of constantly changing news, communicators are wise to monitor constantly. Quick-changing stories this week seem to provide examples of the importance of 24/7 vigilance.

Social Media Communication Around Isaias Offers Vital Information

August 5th, 2020 by

Everybody likes to take shots at government and social media. They’re easy targets at the moment. Still, when Hurricane Isaias headed toward the US east coast this weekend, government departments took to social to provide top-notch emergency information. We take a look at a few examples.

‘Mr. President, How About an Interview?’ PR Pros Advise the White House

August 5th, 2020 by

It’s the White House calling. Your expertise in strategic communication is needed. They want you to rush over right away. The question on the table is one you’ve handled many times before with CEOs and other C-suite members: What do you advise when the CEO’s 1:1 interviews are a disaster? Should the CEO continue to do interviews?

PR Pros Working Harder, But 85% See Post-Pandemic Rebound, Rise in PR’s Stature

August 4th, 2020 by

Our latest survey of PR pros found them working harder than before the pandemic, but for a reason that left them thinking the future looks bright. In addition, more than 80 percent of survey respondents said the industry will rebound to its pre-pandemic size and that PR’s prestige has risen during the past five months. The pandemic has illustrated that businesses need strategic communication, respondents said.

Del Monte’s Pandemic Marketing: Focus on Audiences and Monitor Changing State Guidelines

August 4th, 2020 by

As part of our pandemic interview series with new executives, we spoke with Elana Gold, the new chief marketer at Del Monte Fresh Produce. Hired during the pandemic, Gold discussed keeping customers at the apex of marketing during the pandemic as conditions change constantly and remote working is the norm.

texting young people

Colleges’ Instagram Output for July Rises 8% Despite Uncertainty Surrounding Back to School

August 4th, 2020 by

Each August, PRNEWS celebrates the opening of universities and colleges. We continue that tradition despite pandemic-fueled uncertainty surrounding the status of the first semester. As a result, you might have expected US colleges to reduce their social content. In fact, Shareablee data shows schools bolstered their Instagram posting 8 percent vs the same period last year.

Ellen DeGeneres and Her Lawyers’ Vague Apology to Staff

July 31st, 2020 by

When your brand is built on being kind, it’s important to actually be kind. Ellen DeGeneres is learning this lesson the hard way. Staff have come forward to claim the culture at her eponymous talk show is anything but kind. In a letter dangerously close to a non-apology apology, Ellen says she’s committed to fixing what ails her staff, though she offers few details. Time will tell if this PR crisis has caused significant damage to her kind reputation.

Accentuate the Positive: Coke, McDonald’s and Determined PR Pros

July 30th, 2020 by

For many, it’s difficult living through an economic downturn. No doubt, times are hard, but there are signs that despite the chaos, some communication and marketing executives continue to look ahead with a positive attitude. We bring you several examples of PR and media pros who are confounding the naysayers and establishing new businesses in the midst of the pandemic and its economic morass.

Delta and American Take Different Routes on Trust During Pandemic

July 28th, 2020 by

It’s the sort of experiment business watchers live to see. Delta is communicating that its planes will be not more than 60 percent full. American is making no such promise, and has added a slew of flights, so chances are customers will find more travel options. Both carriers are seeking passengers’ trust. Who will earn it?