Stories by Seth Arenstein

Governor, CNN Show Strong Crisis Chops in Jimenez Arrest

May 29th, 2020 by

It’s not every day that viewers get to see a reporter arrested on live television. That happened this morning in Minneapolis as MN state troopers hauled off CNN’s Omar Jimenez, despite the reporter calmly telling them he’d move where they liked. Fortunately, MN governor Tim Walz practiced excellent crisis communications.

During the Pandemic, PR Pros Find New Ways to Communicate

May 28th, 2020 by

One of the pandemic’s few bright spots is that it has been a catalyst for communicators’ creativity. Examples abound, including a virtual red-carpet/press screening that National Geographic Channel staged for a new series recently.

NYSE Chief’s Reopening Message as Bullish as the Market

May 26th, 2020 by

There’s no more iconic symbol of US business than the NY Stock Exchange (NYSE). Specifically, its floor. That floor reopened today. How its president Stacey Cunningham communicated it likely will serve as a template for other businesses.

How Brands Can Craft Messages Around Financial Relief

May 22nd, 2020 by

Nearly everyone’s hurting from the pandemic, so when big brands ask for relief when the little guy isn’t able to, it could hurt brands’ reputations. Accordingly, brands need to be particularly aware of the court of public opinion when they seek financial relief. Careful messaging and other tactics can help soften reputation damage, PR pros say.

Data Shows PR and Media Working Harder During The Pandemic

May 20th, 2020 by

Data provided to PRNEWS confirms what media relations pros have been feeling since the pandemic arrived–communicators are pitching more than they did prior to the novel coronavirus. Fortunately, journalists are opening more pitches than they did before the pandemic.

How Moderna Communicated Its Hopeful Vaccine News

May 19th, 2020 by

Did you ever wonder how a biotech company communicates its news? The answer is like everyone else, more or less. Often its press releases are unreadable to the general public. Moderna’s news release about its potential coronavirus vaccine actually wasn’t too difficult to understand.

59% of Consumers Dismiss Corporate Pandemic Messages as ‘PR Efforts’

May 18th, 2020 by

Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.

Are You Confused Yet? U.S. Reopening Could Use PR Lessons

May 15th, 2020 by

Reopening the country is too important to have it infused with politics. Unfortunately, important guidelines for reopening apparently are politically loaded, which could result in sickness and death. It’s time for clear communication to come from a central source.

How to Reduce The Chances Your Company’s Layoffs Will Leak

May 13th, 2020 by

With so many companies expecting layoffs during the pandemic, how can communicators make sure speculation about job cuts doesn’t end up in the media before about-to-be-furloughed employees are alerted? We offer a bevy of tips and tactics.

Red Lobster CEO Apologizes for Mother’s Day Mayhem

May 13th, 2020 by

Public relations crisis management counsels that brands should own their mistakes promptly, apologize when there are victims and communicate how they are making things right. Red Lobster’s CEO Kim Lopdrup did that yesterday. For many… Continued