Innovative agency leaders who are driving indelible progress and growth for their firms—and the industry. 

Agency pros who have helped their firm grow in client base and/or revenue, expanded the scope of the agency's offerings, or spearheaded winning campaign(s) on behalf of a client.

Communicators who have worked around the clock to build, protect or restore an organization’s reputation.

Impressive in-house CCOs who not only advance their organization’s corporate reputation but also fight for their department’s seat at the table. 

Standout communicators who have led overall communications efforts during a crisis, have proven their ability to protect an organization's reputation and stay on message during a crisis.

Communications leaders who have either launched a new and successful sustainability program or took an existing program to new heights. The goals of sustainability program(s) should be stated clearly, and metrics showing success should be evident.

The innovative minds going above and beyond to prove PR’s performance and its impact on business objectives. Honorees in this category may have established a measurement practice at an agency or corporation that refines PR efforts and ties them to bottom-line goals, or has advanced and demystified the practice of PR measurement.

Professionals who have taken an active role in fostering a work environment of opportunity, equality, inclusivity and empowerment for all. They aim to be part of an organization that takes diversity and accessibility beyond demographics.

The standout communicators who are innovating across multiple digital platforms to drive brand awareness, extend reach and increase their organization’s online presence.   Results should be measurable and documented. 

PR specialists who have established themselves as highly sought-after trainers or teachers. Comments/reviews by peers or students about the value of the training program is a plus.

Communicators who have worked tirelessly to build strong relationships with journalists and influencers through all channels, including social networks, or succeeded at repositioning a brand through media outreach. Ideal candidates will have surpassed the target goals of media impressions and awareness of a brand, product, service, or organization. 

Extraordinary leaders who guide and motivate those around them, and who had an outsized impact on the careers of their colleagues.

PR dynamos who have launched an agency within the last 18 months and continue to work tirelessly toward their success. 

Communicators whose efforts led to increased donations or membership, or secured major media coverage, resulting in increased awareness, for a nonprofit organization, association, government entity, or university.

Superstars on the rise, making their mark on the industry, even at the early stages of their careers with fewer than 7 years in the industry.

PR pros who work tirelessly to influence and educate the public about social, economic, governmental and other issues.