It’s the 75th anniversary of PR News this month and we are celebrating in a variety of ways during the coming months, with editorial features about PR’s history and on what’s to come. There also will be a commemorative Power of PR magazine and an anniversary party in NY in October. This 75th anniversary is a celebration of you, our loyal readers, event attendees, award entrants and engaged voices across all our platforms.
Stories by Diane Schwartz
The Bottom Line on The Top Women in PR? Kick-Ass
January 28th, 2019 by Diane SchwartzThey make others look good and know never to apologize when they get a promotion or land a big account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. These are the 2019 PR News Top Women in PR. Our salute to them on January 25 during a gala luncheon in NYC yielded a lot of great advice. Here are some samples.
Do This One Simple Thing Every Day for a Picture-Perfect PR Life
January 13th, 2019 by Diane SchwartzOn the tranquil island of Santorini, Greece, hugging the cliffs overlooking the azure blue Aegean Sea, it’s one person’s job to touch-up a boutique hotel’s white exterior. Every day; and it’s a full-time job. The hotel spends $29,000 annually on white paint. The hotel’s pristine exterior makes guests feel special, part of something luxurious. Does your brand’s image need a fresh coat of paint?
Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)
December 3rd, 2018 by Diane SchwartzIt comes up in most conversations and lingers, unresolved: how can I find and retain great talent? Underlying this question is a decades-old trope about what PR really is. Will it be called PR 10 years from now? The question is irrelevant. More important is what do PR professionals need to master to move forward and insure that PR’s role is strengthened within an organization?
Here’s Where Communicators are Hoping to Invest More Resources
October 24th, 2018 by Diane SchwartzMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list.
Trashy Thoughts for Clear-Minded Communicators
September 10th, 2018 by Diane SchwartzEvery day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued
The post Trashy Thoughts for Clear-Minded Communicators appeared first on PR News Blog.
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy
July 23rd, 2018 by Diane SchwartzWe can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or reimburse employees on expense accounts for meaty meals, the business world took note. Stomachs growled and the haters started to hate.
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy
July 23rd, 2018 by Diane Schwartz“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
The post The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy appeared first on PR News Blog.
The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy
July 23rd, 2018 by Diane Schwartz“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued
The post The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy appeared first on PR News Blog.
The Big Rethink for Communicators Ready for Real Change
June 11th, 2018 by Diane SchwartzHow many assumptions would you find you were tied to at work if you were to take the time to question your own strategic thinking? It is time rethink your communications approach. To get you started on the Big Rethink, here’s a list of 7 assumptions to turn upside down.