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Despite the fact that these frequent crises could have been mitigated early on, even a small team can take on a seemingly insurmountable catastrophe with the right preparation. To help your team understand what conversations need to be happening, PRNEWS asked three crisis experts from the b2b, nonprofit, and brand sectors how they make they approach crisis prep in their fields.

PR employees can and will go to social media when they feel management is not listening to their opinions. This is so particularly when firms engage in work for controversial clients and staff find out in the media. Fortunately, one way to avoid having employee dissent spill into the public domain is to engage in a rigorous internal communications effort, several PR pros told us.

Communicators who love what they do often speak of good PR as storytelling. To that end, some of Morrison’s greatest quotes help distill what makes strong storytelling tantamount to good communication—bridging the distance between writer and reader, between us and them. Like good communication, good storytelling creates an authentic connection with your audience that cannot be shaken. Here’s a look at some of Toni Morrison’s most powerful quotes on storytelling.

Corporate commitments to the big picture confer a halo that transcends commerce. So how do you get that halo? One of the most common—and effective—ways is via a CSR campaign. Here are some tips that can help you use these to connect with your audience and not just inspire loyalty, but inspire change.

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.

When it comes to pitching reporters, the more things change, the more they stay the same. While Twitter and contacts saved to your phone replace Rolodexes, much of the work to land impactful placements remains developing solid relationships with reporters. Software offerings can give you a list of potential media contacts in a few minutes, but seasoned pros still caution against blasting reporters with generic emails.

In this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 12 questions.

The popularity of various social media platforms across different demographics is constantly in flux, as illustrated in this new infographic from Jones PR. “The Demographics of Social Media in 2019” begins with the revelation that Instagram and Snapchat are rapidly gaining popularity among users under 30, threatening to unseat YouTube and Facebook, which still rank among the most popular platforms.

Lou Dubois, director of content, arrived at Hilton after building his first brand newsroom at NBCUniversal. With a journalism background, Dubois came to understand the need for a global brand,like Hilton, to wrangle the stories being made at over 5,700 properties into one central chronicle. Hilton is currently comprised of 17 brands in 113 countries, and its 14 separate online media centers could not efficiently deliver to its intended audiences—the media, employees and consumers.

Four years ago, Volkswagen received extensive punishment for lying about noxious levels of their diesel vehicles’ emissions. The company is back in the news as German prosecutors charged Rupert Stadler, former chief executive of Audi, the luxury arm of VW, with fraud for his role in another emissions cheating scandal.