Stories by Caitlin Kelly

What You Need to Know to Launch a Social Listening Campaign

March 4th, 2019 by

Developing a social listening campaign is an important part of any communications strategy, as it can point to new trends as well as be invaluable as a crisis and issues management tool. But thanks to technology, it need not be difficult. Here are some tools communications professionals are using to ensure they know what is bubbling about their brands on social media.

To Engage or Not to Engage? When a Social Media Crisis Hits Your Brand

March 1st, 2019 by

Social media can be a brand’s greatest friend or greatest foe in a crisis. Being honest, saying you’re sorry and responding to complaints with an authentic voice are keys to success, a panel of communications experts told the PR News Crisis Management Summit this week. Here are a few more things you should consider.

Getting the CEO to Embrace Media Training: ‘Even Tom Brady has a Coach’

February 28th, 2019 by

Preparing the CEO or other C-suite executives for press interviews isn’t the easiest of tasks. They’re busy, don’t always see the value, and often have legal counsel telling them not to talk. So how do you crack the code? Patience, videotape and building a strategic relationship are key, said panelists at the the PR News Media Training Workshop on Feb. 27, part of the inaugural Crisis Management Summit in Miami.

Video Interview? 6 Tips to Make Your Spokesperson Shine

February 25th, 2019 by

PR professionals need to prep company spokespeople for media interviews, making sure they offer the best appearance, are comfortable on camera and stay on message. To be sure it’s not as simple as how to dress, though that certainly is one of the components of preparation. Here’s a look at some of the best practices for readying your company spokesperson for a media appearance.

Lessons for Brands from the anti-Nike-Kaepernick Social Effort

February 22nd, 2019 by

Executives from APCO Worldwide studied the campaign against Nike and Colin Kaepernick on Twitter and found it wasn’t as widespread or authentic as it seemed at first glance. They conclude that brands should avoid rushing to respond to what appears to be negative social sentiment. Instead, they urge brands to study the elements behind anti-brand content before responding.

The Top 5 Skill-Sets of Next-Generation Communicators

February 20th, 2019 by

As the PR profession evolves—along with reporting structures and PR needs—it’s important not to just stay abreast of these changes, but also advance your own knowledge and skills so that what you bring to the table is not just responding to these shifts but preparing for the next stages of evolution. With that in mind, here are five skill sets you need to have to be an effective future communicator.

How to Inoculate Yourself From Crisis on Social

February 15th, 2019 by

One professional well versed on the topic is Andrew Sherry, vice president of communications for the Miami-based Knight Foundation, a nonprofit that funds journalism, community engagement and the arts, with a special focus on 26 cities where John S. and James L. Knight once published newspapers. Sherry will share his insights on a panel at the upcoming Crisis Management Summit on Feb. 27-28 in Miami Beach, hosted by PR News. In a recent Q&A, Sherry gave a preview of his session, “How to Respond to Attacks to Your Brand on Social Media…..And How To Measure Outcomes.”

7 Ways to Keep Your Press Release Out of the Garbage

February 13th, 2019 by

While technology and tactics have driven the evolution of the press release, perhaps the practice has been affected most by the way news is gathered and the way journalists and consumers process information: quickly and constantly. Here are some of the biggest changes and new considerations when engaging in the craft of press release writing.

4 Things You’ll Need to Get Your Podcast Started

February 12th, 2019 by

Podcasts have been a runaway success for businesses looking to further engage their audience. From their mobility to their relative brevity to their status as (mostly) free to users, podcasts are pulling in new listeners on a daily basis. Here are four key considerations when getting yours started.

employees celebrating

5 Tips From Vanguard on Launching an Employee Advocacy Program

February 11th, 2019 by

Kristin Thomas is the program manager for investment management company Vanguard’s employee advocacy efforts on social media, which, within a regulated industry, isn’t always the easiest task. Thomas, who is speaking at The Social Shake-Up May 6-8 in Atlanta, shares lessons learned from launching employee advocacy at Vanguard.