Stories by Ramin Beheshti

View of the empty WHITE HOUSE press room.

The White House Press Freeze Exposed a Bigger Question for PR: Who Counts as Media Now?

September 30th, 2026 by

According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.

Before You Hit Send: Making Ethics Part of the Workflow

September 29th, 2026 by

The PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.

Flooded houses from hurricane Debby rainfall water in Laurel Meadows community in Sarasota, Florida. Aftermath of natural disaster in USA south

Climate Comms is Broken. Here is What Actually Resonates.

September 23rd, 2026 by

Fear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite… Continued

Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect

September 22nd, 2026 by

Jack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.

Female podcaster in headphones interviewing man guest using microphone and laptop, writing in notebook, smiling, recording and broadcasting audio podcast in studio. Content creator, blogging

Your Client Didn’t Share the Podcast Episode. The Host Noticed.

September 21st, 2026 by

When a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.

Buffalo Bills logo in red with a Canada leaf graphic

The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold

September 16th, 2026 by

In a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”

View of Arthur Ashe Stadium during US Open 2018 4th round game between Rafael Nadal of Spain & Nikoloz Basilashvili of Georgia at USTA Billie Jean King National Tennis Center

What Brands Can Learn from the U.S. Open’s Creator Controversy

September 15th, 2026 by

What exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?

PRNEWS Unveils the 2027 Agency Elite Top 120

September 10th, 2026 by

PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry’s most innovative agencies.

Why Perception Change is the Most Underleveraged Tool in Global Health Communications

September 10th, 2026 by

With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate

September 2nd, 2026 by

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.