Stories by PRNEWS

PRNEWS Unveils the 2027 Agency Elite Top 120

September 10th, 2026 by

PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry’s most innovative agencies.

Why Perception Change is the Most Underleveraged Tool in Global Health Communications

September 10th, 2026 by

With USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate

September 2nd, 2026 by

The media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.

Meta new facebook company logo on smartphone screen, social network mobile application. Top view gadget lying on money background of one hundred dollar bills.

The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications

September 1st, 2026 by

Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.

Everything you need to get your AI squeaky clean. Shot of cleaning products on the floor at home.

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.

August 31st, 2026 by

The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

man recording podcast at laptop

Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.

August 24th, 2026 by

Two things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.

What ESPN’s Layoff Memo Reveals About the Plan Behind It

August 19th, 2026 by

Last month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.

journalist interviewing angry businessman near camera

Your Company Grew Overnight. Your Founder’s Media Skills Didn’t.

August 18th, 2026 by

The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

young man standing in a restaurant cash register queue

AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors

August 17th, 2026 by

A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

The Crisis Air Canada Had Five Years to Prepare For

August 12th, 2026 by

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated  their families,  colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued