Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.
Stories by Anthony D'Angelo
Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
U of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.
With fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.
They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.
We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.
Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.