Stories by Selina Rashid

Abdul El-Sayed’s approach offers lessons for communicators, strategists and brand builders on credibility, evidence-backed messaging and shifting political audience expectations.

A packed calendar doesn’t necessarily mean a productive conference. Some conversations lead to meaningful relationships and opportunities. Others don’t. And when rushing between meetings, attendees can easily miss what makes conferences valuable in the first place.

The Elizabeth Holmes documentary, “You Can See Everything” is also a case study in how every word and intervention can carry reputational risk.

LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify work history, with a badge awarded after enough confirmations.

Katie Zacharia’s first briefing lasted less than 15 minutes. Days later, she was out of the role, ending one of the shortest tenures in modern White House history. Whatever your politics, the lesson is about preparation.

Comms professionals convinced executives to embrace “thought leadership” as a way to improve company reputation and overall market presence, but AI ruined it and made thought partnership essential.

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

The winners of the 2026 PRNEWS Platinum Awards were announced during the program’s annual gala celebration, which took place Tuesday, October 6, at The Lighthouse venue in New York City. Nearly 400 PR and comms professionals, including the People of the Year and Agency Elite 120, gathered to honor the people, teams and campaigns that exemplify industry excellence.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.