Stories by Dwayna Haley, SVP & Practice Director, Brand Innovation & Impact, Porter Novelli

police in riot gear at BLM protest

It’s Time to Get Uncomfortable

June 3rd, 2020 by

As communicators, we have a powerful opportunity to positively influence behavior change. Through messaging with strategic calls-to-action, brilliant creative and multichannel outreach, we can impact wide-spread sea change in any environment. Whether you’re operating from agency or brand, our shared purpose within this discipline is to do well by doing good.

diversity hands in

Why PR Needs to Avoid Convenient Diversity Now

June 2nd, 2020 by

The business case for diversity and inclusion is well known. Now, the pandemic and wrongful death of George Floyd in Minneapolis have teed up an opportunity for corporate communicators and PR agencies to re-shape their organizations’ values on diversity and inclusion. It’s a moment that PR should not miss.

Virus Communication at U of Oregon: Consistent with Reasonable Repetition

June 2nd, 2020 by

In our series with Institute for PR, the dean of the University of Oregon’s communication school discusses the lessons he’s learned about maintaining contact with the academic community during the pandemic.

A Guide to Avoiding Pitfalls and Reaping Benefits of Influencers During COVID-19

June 2nd, 2020 by

Some marketers are reluctant to emphasize influencers during the pandemic. Yet it could be an advantageous in that social media use is exploding with homebound audiences. In addition, influencers have a personal connection with audiences, which is greatly needed now. Two attorneys offer a guide for working with influencers at this difficult moment.

newspapers lined up

Buy Advertising, You Just Might Save American Journalism

May 29th, 2020 by

Similar to many in the work force, media relations pros continue to do their jobs, albeit from home. Unfortunately, their counterparts in journalism are absorbing unpaid furloughs as well as layoffs and outright shut downs of media outlets. A simple suggestion might help slow these trends and bring brands benefits.

kid getting a bad grade on a paper

PRNEWS GRADES: Brand Creations for the Week of May 24

May 28th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

The Pandemic will Hasten Changes in PR and PR Agencies

May 27th, 2020 by

It is clear that until the pandemic is over, the world will experience constant change and heightened uncertainty. This should be good for PR, as demand for strategic communication will remain strong. In addition, there will be plenty of changes in how PR looks and functions once the pandemic subsides.

covid-19 crowd of people in masks

Diversity and Inclusion Remain Essential During the Pandemic

May 26th, 2020 by

In the wake of events of the past few days, we’ve decided to slow or suspend many of our activities on this site so we can reflect on diversity and inclusion. As one of the authors of the essay, Angela Chitkara, said, “People are hurting. We need to take a good look at ourselves and ask what kind of society and organization do we want to be.”

How to Model Predictions for Post-COVID-19 Behavior

May 26th, 2020 by

We’ve all heard about the new normal, but what does it look like in the sector you represent? One way to find out is to use predictive landscapes that help communicators build possible behavioral models. Here’s an example using the travel industry.

PRNEWS GRADES: Brand Creations for the Week of May 17

May 21st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.