Stories by PRNEWS


The 2021 Platinum PR Awards: Finalists Named, Winners to be Unveiled Nov. 16 During Virtual Gala

October 18th, 2021 by

The PRNEWS team has announced the 2021 Platinum PR Awards finalists.Come raise a glass as we celebrate the industry’s top PR and communication campaigns, teams, people and agencies,  at an online gala November 16. 

Maturity of Social Emerges as Social Shake-Up 2021 Begins

September 22nd, 2021 by

Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans. 

PRNEWS Announces 2022 Agency Elite Top 100

August 17th, 2021 by

The list is designed to demonstrate the wide range of industry specializations and core capabilities that public relation encompasses. This year’s list highlights firms of all sizes, of all ages (our oldest agency having been founded in 1946; our youngest in 2020), in all regions of the country.

PRNEWS/IPR Research Shows the Evolving Communication Function

August 17th, 2021 by

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

Disney Attacks Scarlett Johansson Instead of the Facts

August 9th, 2021 by

Disney attacked popular actress Scarlett Johansson as money-hungry during a pandemic. Instead, Disney ended up hurting its reputation.

PRNEWS GRADES: 2021 Summer Edition

July 29th, 2021 by

The PRNEWS staff encounters many examples of brand communication. Periodically, we offer blunt assessments of some of the best and not-so-great examples. In this summer edition, we examine some of the hottest brand campaigns

PRNEWS Honors Top Women in Industry in Virtual Gala

July 28th, 2021 by

PRNEWS celebrated this year’s class of honorees for Top Women in PR today (July 28). Honorees this year were recognized in five categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.

businessman thinking in the morning

Lessons Earned: An Earthly Tip from a Boss with Sky-High Expectations

July 28th, 2021 by

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

A Checklist for an Effective Crisis Communication Plan

July 20th, 2021 by

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.

woman smiling working at computer

PR Pros: Let’s Be Builders, Not Fixers

July 15th, 2021 by

We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.