Stories by PR News

PRNEWS GRADES: Brand Responses to Coronavirus

April 3rd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

Four Ways Communicators Can Add Value During Coronavirus

March 31st, 2020 by

You’ve created your coronavirus messaging plan and advised executives to communicate authentically, transparently and from the heart. Your job is far from over, though. Perhaps the most important thing a communicator can do at this time is to be available and make plans for the day when the coronavirus ebbs.

5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

How Brands are Employing Creative COVID-19 Messaging

March 25th, 2020 by

[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is… Continued

RESOURCES: Coronavirus Communications

March 25th, 2020 by

Resources PRNEWS put together a list of resources for easy access, along with links to all of our COVID-19 coverage. Helpful Links AP Style Guide for Coronavirus LinkedIn Group: Communicating about Coronavirus The Page Info… Continued

Rewriting the Crisis Playbook in the Era of Coronavirus Communications

March 25th, 2020 by

While some tenets of sound crisis communication remain, coronavirus has changed many of the best practices and benchmarks, perhaps irrevocably. Moving forward, communicators will need to consider mental health issues and be better able to identify stressors in the social conversation.

Four Easy Tips to Make Your Virtual Event Stand Out

March 20th, 2020 by

You’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?

Tips on Doing Good from Authors During COVID-19

March 19th, 2020 by

As many others are doing, members of the book industry have stepped up during the coronavirus crisis. Here are examples of how authors are working with PR pros to offer solace to a variety of groups during these difficult times.

Tips for Media Relations as Coronavirus Dominates

March 18th, 2020 by

Coronavirus has resulted in remaking the media and social media worlds into one-subject universes, at least for now. As a result, PR pros pitching stories to content creators need to adjust. And before you do anything, make sure your pre-scheduled messages won’t offend during this unsettling moment. After that, adjust expectations and pitch with the content creator’s needs in mind.

Brands Doing Good During a Difficult Time

March 17th, 2020 by

One silver lining during the COVID-19 period is that some brands, organizations and individuals are attempting to offset the difficulties with acts of kindness. In an article published March 13, 2020, PRNEWS editor Seth Arenstein described and listed early examples of this. Since that time, PRNEWS decided to extend the list periodically with additional examples of noteworthy activities.