Stories by Ellen Huber

deepfakes

Everything PR Pros (and Brands) Need to Know About Deepfakes

July 6th, 2020 by

Using AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.

Making the Most of Your Remote PR Internship

July 3rd, 2020 by

With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.

[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality

July 2nd, 2020 by

PRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.

texting young people

How to Employ Influencer Marketing During the Pandemic

July 1st, 2020 by

Is this pandemic moment the right time to initiate an influencer campaign? Influencer marketing certainly has pain points, yet this might be an ideal time, argue Allison Fitzpatrick and Paavana Kumar of Davis & Gilbert LLP. Here are their content and regulatory tips to bolster influencer success.

woman laughing

How to Ensure Employees are Valued During the Pandemic

June 30th, 2020 by

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.

Pride, Politics and Communication: A Q&A with Mayor Annise Parker

June 28th, 2020 by

As Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.

kid getting a bad grade on a paper

PRNEWS GRADES: Pride Edition

June 26th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Pride campaigns.

[VIDEO] FINN Partners’ Justin Buchbinder Talks Facebook Boycott, Pride

June 25th, 2020 by

PRNEWS talked to Justin Buchbinder, social media director at FINN Partners and longtime PRNEWS source and speaker, about brands’ boycott of Facebook advertising in July, Pride 2020 on social, and social media features he’s excited about.

reputation

Lessons Earned: Helping a High-Profile Brand Regain its Reputation

June 23rd, 2020 by

In this continuing series about lessons in career and life, a former senior communicator outlines principles he learned as he helped rebuild a global athletic brand’s reputation.

kid failing test

PRNEWS GRADES: Father’s Day Edition

June 18th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.