According to The Reuters Institute’s 2026 Digital News Report, audiences now heavily rely on creators and influencers on social media for their news. As audiences move, the people informing them are changing, too.
Stories by Ramin Beheshti
Before You Hit Send: Making Ethics Part of the Workflow
September 29th, 2026 by Matthew MarcialThe PRSA Code of Ethics offers a foundation for communicators for addressing ethical dilemmas long before they become a major problem.
Climate Comms is Broken. Here is What Actually Resonates.
September 23rd, 2026 by Whitney DaileyFear. Guilt. Pressure. These are emotions most climate communicators are familiar with. Many have believed them to be the key to get individuals and organizations to pay attention, to act and to care. Yet despite… Continued
Ask a Journalist: Jack O’Brien on Audience Trust and Telling Stories That Connect
September 22nd, 2026 by Ariane LovellJack O’Brien, the Executive Editor at Medical Marketing and Media, details the traits and attributes a publicist should have to earn journalists’ trust and much more.
Your Client Didn’t Share the Podcast Episode. The Host Noticed.
September 21st, 2026 by Brian HartWhen a client appears on a podcast and does nothing to promote it, the deepest cost is not a missed marketing opportunity. It is a relationship cost, and it is charged to the practitioner who made the booking, not to the client.
The Smartest Decision in Sports: How the Buffalo Bills Kept Canada in the Fold
September 16th, 2026 by Rich LuchetteIn a break from tradition, the Buffalo Bills have asked the Toronto-based band Barenaked Ladies to perform “O Canada,” prior to the singing of “The Star-Spangled Banner.”
What Brands Can Learn from the U.S. Open’s Creator Controversy
September 15th, 2026 by Ashley StoneyWhat exactly are brands, such as the U.S. Open, expecting from the creators and influencers they increasingly invite into these spaces, and how should communicators navigate these opportunities?
PRNEWS Unveils the 2027 Agency Elite Top 120
September 10th, 2026 by PRNEWSPRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry’s most innovative agencies.
Why Perception Change is the Most Underleveraged Tool in Global Health Communications
September 10th, 2026 by Anna SantosWith USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.
AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate
September 2nd, 2026 by Lisa Ann PinkertonThe media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.