PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry’s most innovative agencies.
Stories by PRNEWS
Why Perception Change is the Most Underleveraged Tool in Global Health Communications
September 10th, 2026 by Anna SantosWith USAID’s dismantling, nonprofits like ReSurge International must rely on individual donations. Perception may be the best tool communications professionals have to reach these audiences.
AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate
September 2nd, 2026 by Lisa Ann PinkertonThe media narrative around artificial intelligence (AI) and data centers has shifted dramatically. The next phase of data center communications begins with asking people to trust that these facilities are more efficient or sustainable.
The Power of Causing a Crisis: What Meta’s Payout Can Teach About Advocacy Communications
September 1st, 2026 by Shira FineAdvocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.
AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
August 31st, 2026 by Nicole YellandThe AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.
Podcast Guesting Is a Core PR Strategy. Here’s How to Get Your Client Booked.
August 24th, 2026 by Anuj AgarwalTwo things to check before any list is worth pitching from: the date of the last published podcast episode and whether the show actually takes guests at all.
What ESPN’s Layoff Memo Reveals About the Plan Behind It
August 19th, 2026 by David GrossmanLast month ESPN cut staff as part of a round of layoffs tied to its takeover of NFL Network. Chairman Jimmy Pitaro sent employees a memo explaining the move, but there was some criticism.
Your Company Grew Overnight. Your Founder’s Media Skills Didn’t.
August 18th, 2026 by Katie SuitersThe skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.
AI Recycled a Dead Promotion and Sent Customers to a Client’s Doors
August 17th, 2026 by Kristen KauffmanA restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.
The Crisis Air Canada Had Five Years to Prepare For
August 12th, 2026 by Callum HaneyIn March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company’s CEO, Michael Rousseau, recorded a condolence… Continued