Stories by Steve Manuel

Retired Army PAO Offers a Novel Way to Approach PR Crisis

November 25th, 2020 by

One of the most enjoyable parts of PR and communication is that you’re constantly learning, even when doing pleasure reading. In this post from Crisis Insider, we learn about two novels with fictional PR crises at their center. While these novels offer fictional crises, the lessons they offer PR pros are real and useful.

PRNEWS Announces Honorees for PR People and Rising Stars Awards

November 20th, 2020 by

PRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards. From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.


PR Needs Bigger Role in DEI, Webinar Speakers Say

November 18th, 2020 by

For it to be most effective, DEI efforts need to expand beyond being a function of HR, according to panelists at this week’s PRNEWS webinar, “Communicating Diversity, Equity and Inclusion Actions to External Stakeholders.” The question, then, becomes what PR’s role should be.

woman working on phone

Do Your Homework to Whittle Down That Media List

November 17th, 2020 by

There’s no definitive way to pitch. Some prefer to send out news to as many content providers as possible and see what sticks. Other media relations pros opt for pitching a few time-tested journalists. As we get ready to discuss these topics and more during PRNEWS’ Media Relations Next Practices Virtual Event (Dec. 8-9), Deshundra Jefferson, chief strategic communications officer with Credit Union National Association, gives us a look at her pitching philosophy.

Is It OK for Communicators to Begin a Cover Letter with ‘My Name Is’?

November 16th, 2020 by

Beginning sometimes is the most difficult part of writing, be it a press release, statement, memo, news article, white paper or book. A pair of college teachers of business writing, Jonathan Rick and Chloe Baerwald, offer ideas for PR pros about how to start the dreaded cover letter.

media list

Tips for Building a Media List from Scratch and Avoiding Spray and Pray

November 13th, 2020 by

Too many PR pros continue to conduct media pitching with the “spray-and-pray” approach, using a long list of media contacts that might be way out of date and contain the wrong information for content creators. Instead, a smaller, hand-crafted list is a better bet. Here’s a step-by-step method for creating such a list.

Honoring Those Who’ve Served: A Message on Veterans Day

November 11th, 2020 by

A veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.

A Look at Less-Publicized PR Crisis Communication Tips

November 10th, 2020 by

There are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.

Training Bad Habits Out of Good Communicators 

November 6th, 2020 by

Communicators who are new to your shop may bring bad habits with them from previous jobs. It’s important for PR leaders to take time to notice their work, offer constructive feedback and make them feel like part of the team. Investing the time to train new employees in your corporate culture can pay dividends. Here are a few ways to do it.

Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations

November 4th, 2020 by

Society’s reliance on digital technology during the pandemic is prompting the transition of PR into Intelligent Relations, a research associate from Cyprus argues. As a result, PR will invest more in social-listening techniques and other digital tools. In addition, PR will expand the limits of behavioral analysis and employ the advantages of automated production and personalized content.