Stories by Dan Rene

United States Capitol building

Gaetz-Gate Illustrates Importance of Allies in a Crisis

April 9th, 2021 by

The odds seem long for Rep. Matt Gaetz to clear his name and reputation, although this story moves changes daily. His task is not impossible, though. If Gaetz beats the allegations, he can restore his reputation by focusing on the basic of crisis response and strategic communication.


15 Timeless Principles of Crisis Management

April 6th, 2021 by

Deb Hileman outlines her top 15 fundamental principles of crisis management for communicators to keep top of mind.

diverse workforce

Early Data in CI-UGA Survey Show Differences in PR Pros’ Views of DEI

April 6th, 2021 by

Early data shows how communication executives and PR pros assess complex and challenging industry-wide issues (e.g., workplace health, ethics in conflict management, and diversity, equity and inclusion [DEI]) .So far, the preliminary data show significant differences related to the perceptions of a diverse workforce.

the Met

The Art of Internal Communication; How the Met has Managed

April 6th, 2021 by

COVID-19 and a rapid succession of political, economic and racial crises presented an unprecedented challenge to an unrivaled American cultural institution, the Met.  One of its most valuable assets was particularly under threat: its people.


Can Public Relations Save the Planet? Explore History to Find Out

April 6th, 2021 by

With the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.

women leadership

How to Get More Women in Senior Communication Jobs

March 31st, 2021 by

Women hold the majority of jobs in PR, yet their lack of representation at the industry’s highest levels remains a critical issue. Azurée Montoute-Lewis, Hill + Knowlton Strategies’ global head of DEI, offers steps to rectify the situation. She begins with suggestions for removing bias from talent pipeline management.

How the QAnon Shaman’s Media Ploy Became a PR Nightmare

March 24th, 2021 by

All publicity is good publicity. Not so fast. When a company or person faces legal charges, inviting the press for an interview can backfire. Take the example of Jacob Angeli, the QAnon Shaman, whose jailhouse interview backfired badly.

Lessons from Burger King’s ‘Whopper’ Start with ‘Know Your Audience’

March 22nd, 2021 by

Burger King UK’s recent misstep on International Women’s Day is well known. One of the takeaways, writes Yonder CMO Lisa Roberts, comes from a basic principle: Know your audience. Roberts, though, goes beyond the usual interpretation of that communication maxim. In addition, she emphasizes the importance of planning for something to go wrong and reacting quickly.

Why Women Face Different Standards on Zoom and What to do About It

March 18th, 2021 by

A quartet of professors consider why women are nearly twice as likely to disable video during Zoom calls, and what to do about it. Part of the problem, they argue, is that in spite of progress on the business and social fronts, women continue to face different standards than men. When more male and female leaders show up on Zoom in casual clothes and settings, some of the boundaries will begin to fall.

More PR Takeaways from Oprah’s Royal Interview

March 11th, 2021 by

No doubt about it, communicators (and everyone else) will talk about ‘the interview’ for a long time. Whatever else it was, the Royals’ session with Oprah was a goldmine opportunity for Meghan and Harry to set the record straight with their narrative that offered a peak inside the monarchy.