Stories by Tamon Geroge

multicultural workforce

Tips to Bolster Multicultural Communication Internally

October 20th, 2020 by

In the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.

How Communicators Can Lead the Way on Diversity and Inclusion

October 16th, 2020 by

Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.

awards

Winners of PRNEWS CSR & Nonprofit Awards Announced

October 15th, 2020 by

Communicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued

How PR Can Move Beyond National Hispanic Heritage Month

October 14th, 2020 by

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

Tips for How Communicators Can Bond with Hispanics

October 13th, 2020 by

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Nikola Demonstrates Why Silence is Not Always Golden in a PR Crisis

October 6th, 2020 by

One of the most difficult aspects of crisis communication is deciding when and how to respond. In the case of truck start-up Nikola, which a short-seller attacked as a fraud, it chose to respond almost immediately to a short-seller’s allegation-filled report. Now with Nikola’s CEO gone, the company must be as transparent as possible in combatting allegations.

How to Bring Products to Market When Trade Shows are on Hiatus

October 6th, 2020 by

There was a time when much of PR was about trade shows. They were crucial for product launches. With shows on hold for now, communicators must review their product-launch strategies.

awards

The 2020 Platinum PR Awards: Finalists Named, Winners Unveiled Oct. 27 During Virtual Gala

October 2nd, 2020 by

The PRNEWS team has announced the 2020 Platinum Awards finalists. Winners across several dozen categories will be announced live in October.

Tips for Protecting Your Brand in the Age of Cancel Culture

October 1st, 2020 by

You can’t stop what you don’t see coming. The internet is comprised of thousands of small, hyper-connected sub-cultures. Many will use brands to further their agenda. To protect her brand, the communicator needs to understand what motivates these online groups so she can spot a disruptive narrative in its earliest stages.

newspapers lined up

Dwindling Newsrooms Highlight Need for Robust Content Strategies

September 29th, 2020 by

Even before the pandemic, plenty of major media outlets were struggling to stay in business. With fewer targets to pitch, is it time to ditch your media relations strategy? Veteran communicator Michael Monahan argues there still are myriad ways to attract coverage, even if one of the solutions means PR pros are crafting content.