Stories by David W. Brown

Lessons Earned: Never Hold Back from Giving Your Fullest Self

January 18th, 2021 by

‘Bring your true self to work’ is an often-used phrase. For David Brown, it’s a lesson he learned as a youth and carried with him into adulthood. Today, he imparts it daily to students and fellow PR professionals. Yet, he’s constantly reminded of its importance. For example, during the country’s recent racial reckoning and on a visit to his 100-year-old grandmother.

police in riot gear at BLM protest

Luxury Marketing During an Age of Social Activism

January 15th, 2021 by

No company, not even timeless luxury brands, is immune to today’s social, racial and political movements. While luxury brands once were able to float above social issues, that’s not the case today. How should these ‘timeless classics’ navigate the current landscape? In short, much the same way other brands do.

broken American flag

Tips for Communicating Internally and Externally in a Divided Country

January 14th, 2021 by

The questions for communicators: Do you craft messages differently, internally and externally, when you know the country is divided politically, and in other ways? In addition, do you change communication to adapt to the fact that a significant portion of the electorate believes the election was rigged, and, by extension, the true winner is not scheduled to be inaugurated next week?

After Capitol Attack, Communicators’ Obligations are Clear

January 13th, 2021 by

Most communicators understood that the online presence of what others regarded as fringe groups needed serious consideration. It was this lack of concern that, in part, led to last week’s violence on Capitol Hill. Going forward, PR pros will need to redouble their obligation to act ethically and responsibly.

elections

How Change, Faith and the Audacity of Hope (Messaging) Shifted 2020 Politics

January 12th, 2021 by

In the case of the 2020 election, getting the comms right was absolutely urgent and critically important, writes the author. Telling the right story, to the right audience, on the right platforms over time garnered change, faith, the audacity of hope and impact.

CSR

Why Your CSR Programs Require Authentic Storytelling

January 6th, 2021 by

Finding ways to authentically share news of your CSR programs with key audiences can be a challenge. It’s not as simple as just telling people what you’re doing. Communicators need to personalize their brand’s CSR activities to key audiences and explain why they matter.

SEO

How the Pandemic Changed SEO and Trends You Need to Know in 2021

January 5th, 2021 by

While 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.

media monitoring

Shaping the Toolkit: A Look at PR Services Companies and Founders

January 5th, 2021 by

Though PR service companies are underrepresented in our industry’s history, they are responsible for much innovation in the sector. In fact, a few services companies date back to the late 1800s. Let’s look at some of the people behind these successful businesses that helped shape PR.

Eat or Be Eaten: Battling Dirty Data During The Pandemic

January 4th, 2021 by

Data is data, right? Not if it’s dirty. Considering how many businesses have downsized, closed temporarily or shuttered completely, it’s a good bet that a significant number of contacts on your marketing lists are out of date. Ditto employees, some of whom were furloughed, terminated or work from home (do you have their correct address and phone number?). Now’s the time to begin cleaning.

Crisis Management Tips for Hilaria (Hillary?) Baldwin

December 30th, 2020 by

Those who thought PR crises were finished for the year probably hadn’t counted on Hilaria Baldwin’s identity issues popping into the news just days before 2020 ended. OK, so Ms. B. isn’t who she’s claimed. Instead of coming clean, she and her husband have made things worse. Fast, someone, get them a PR pro!