Stories by Ginni Saraswati


How to Find a Niche Idea for Your Podcast

July 30th, 2021 by

Podcasting took a hit at the pandemic’s start. Downloads were off some 10 percent in March 2020. This likely came because fewer people were commuting as WFH rose. This, however, didn’t stop people from starting… Continued

PRNEWS GRADES: 2021 Summer Edition

July 29th, 2021 by

[Editor’s Note: The PRNEWS staff encounters many examples of brand communication. Periodically, we offer blunt assessments of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works… Continued

PRNEWS Honors Top Women in Industry in Virtual Gala

July 28th, 2021 by

PRNEWS celebrated this year’s class of honorees for Top Women in PR today (July 28). Honorees this year were recognized in five categories: Changemakers, Entrepreneurs, Industry Innovators, Mentors and Rising Stars.

businessman thinking in the morning

Lessons Earned: An Earthly Tip from a Boss with Sky-High Expectations

July 28th, 2021 by

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

When We Return to the Office, Internal Communication will Rise Again

July 26th, 2021 by

As they did during the outset of the pandemic, internal communication once again will take center stage as companies get set to re-open offices. An emphasis on the basics of good communication will rule the day.

Matching CSR with Corporate Values

July 22nd, 2021 by

For some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued

A Checklist for an Effective Crisis Communication Plan

July 20th, 2021 by

If you don’t have a crisis communication plan with designated strategies, roles, actions and follow-up, you will be hopelessly behind before the trouble starts. What follows are tips to serve as guides to best practices, and, depending on your level of acquaintance with crisis management, I hope they are helpful as new ideas, refreshers, jumping-off points, a checklist or a combination.

woman smiling working at computer

PR Pros: Let’s Be Builders, Not Fixers

July 15th, 2021 by

We’re living in a time of company callouts. Companies are speaking more frequently on social and political issues because some customers want to purchase from, and partner with, businesses that take stands. Yet one wrong move and social media will blast a company for statements perceived as clueless or hypocritical.

Getting Your Social Media Reports and You Out of a Rut

July 14th, 2021 by

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

How PR Pros Can Prepare for Climate Communication

July 9th, 2021 by

Climate again is gaining in media coverage and public interest. The subject is gaining momentum in several venues, including at companies. Communicators need to be prepared.