Stories by Arthur Solomon

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PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Discarding Crisis PR Tenets That Were Effective During the Ice Age

August 10th, 2022 by

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning

July 11th, 2022 by

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

PR Lessons from the January 6 Committee Hearings

June 29th, 2022 by

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued

PR Can and Should Play a Role in Roe v. Wade

May 19th, 2022 by

One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued

Dreams and Reality: Controlling the Media or Countering Negative Coverage

April 20th, 2022 by

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.


PR Lessons You Can Learn From Watching TV Sports

April 14th, 2022 by

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Hassle Over Misquotes Carefully, Avoid Off-The-Record Totally

February 28th, 2022 by

When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.

Can Corporate Reputation Withstand the Beijing Olympics?

January 12th, 2022 by

All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.

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2021 Headlines that Young and Experienced PR Pros Can Learn From

December 16th, 2021 by

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.