Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”
Stories by Arthur Solomon


Lessons On How Not to Act During A Press Conference
April 12th, 2023 by Arthur SolomonOur author shares many “do not copy” lessons for teaching clients how to act during press conferences.

How to Level with Clients in Crisis
March 13th, 2023 by Arthur SolomonOur author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

In a PR Crisis, Admit the Truth Now or Pay The Price Later
January 17th, 2023 by Arthur SolomonAdmitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

Sports PR Crises That Provide Lessons for All
October 31st, 2022 by Arthur SolomonBooks about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

PR Realities You Won’t Find in Communication School Textbooks
September 12th, 2022 by Arthur SolomonPR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Discarding Crisis PR Tenets That Were Effective During the Ice Age
August 10th, 2022 by Arthur SolomonIt’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning
July 11th, 2022 by Arthur SolomonIf there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

PR Lessons from the January 6 Committee Hearings
June 29th, 2022 by Arthur SolomonEven before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued