Stories by Arthur Solomon

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As Olympics Approach, Sponsors Should Communicate Tolerance

June 24th, 2021 by

Veteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.

How Can Corporations Avoid Being Dragged into Political Controversies?

May 12th, 2021 by

The old version of the PR playbook urged companies to release statements saying they were apolitical, which hardly ever was true. Today, companies should consider encouraging employees to participate in politics.

LeBron James

Considerations When an Athlete Represents Your Brand

April 8th, 2021 by

Athletes can offer a lot to brand campaigns. Yet, consider reputation issues before jumping into an endorsement deal, advises veteran PR pro Arthur Solomon, who’s worked with hundreds of athletes over the years. He shares tips for working with athletes, current and retired.

How to Gain Major Publicity Without Breaking the Bank

March 2nd, 2021 by

At first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.

newspapers lined up

Once Again, Headlines Offer Lessons for PR Pros

January 27th, 2021 by

A careful reading of the news can be a boon for PR professionals, argues veteran communicator Arthur Solomon. In his yearly roundup of news items that provide PR takeaways, Solomon offers tips on media relations, PR crisis, workplace relations and other important topics.

frustrated, mobile

How to Say ‘No Comment’ Without Actually Saying It

September 4th, 2020 by

PR pros who’ve made the jump from journalism may remember how upsetting it was when a PR pro or corporate executive answered a question with, “No comment.” Veteran PR pro and, yes, former reporter Arthur Solomon offers a bevy of responses communicators and executives can use when they don’t want to comment, but also wish to avoid uttering those damnable words, “No comment.”

How PR Pros Can Make Themselves Media Friendly

July 20th, 2020 by

It’s like a swimmer who hates water, but some PR pros don’t relish dealing with members of the media. Worse, some lack news sense or have never spoken with a journalist. Fortunately, it’s not too difficult to become a media-friendly PR pro. Here are a number of tips from veteran PR pro and former journalist Arthur Solomon that can help you become media friendly.

How To Make Your Executives Media Friendly

July 15th, 2020 by

With the novel coronavirus, we see on TV and read in print media the same experts over and over. The public thinks these people are the most-qualified. Sometimes that’s the case. Other times, it’s because they are media savvy. Here are tips that will help make the executives you represent more media friendly.

zoom video interview

How to Interview for a PR Job During the Pandemic

May 4th, 2020 by

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

missed target

Forcing a Coronavirus Connection in a Pitch is Bad PR

April 10th, 2020 by

Using a catastrophe as a news hook to pitch journalists makes the PR pro and the company the communicator is pitching look callous and opportunistic.