Stories by Arthur Solomon

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How to Interview for a PR Job During the Pandemic

May 4th, 2020 by

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

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Forcing a Coronavirus Connection in a Pitch is Bad PR

April 10th, 2020 by

Using a catastrophe as a news hook to pitch journalists makes the PR pro and the company the communicator is pitching look callous and opportunistic.

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2019 Headlines to Help PR Pros in Their Careers: Part II

December 30th, 2019 by

Nearly every day a story appears in the media that relates to PR and communications. Reading them can provide a tuition-free education in PR, argues veteran PR pro Arthur Solomon. This article concludes his two-part series that reviews instructive headlines from 2019.

2019 Headlines That Can Help PR Pros in Their Careers

December 27th, 2019 by

Veteran PR professional and former journalist Arthur Solomon is back with his annual series pulled from the headlines. His contention is that a daily perusal of the news can provide PR pros with a tuition-free education, often covering areas that college and graduate programs miss. Part I of this series concentrates on career advice.

What to Say and What Not to Say During an Interview for a PR Job

November 12th, 2019 by

“If you want loyalty while working at a PR agency, bring your dog to the office.” That’s the advice of veteran PR pro Arthur Solomon. In addition to his words of wisdom about loyalty in PR, or the lack thereof, he offers advice about what to say and things to avoid when you’re in job-hunting mode. And you should be job hunting pretty much all the time, he says. Hey, that dog could really come in handy.

Think Like a Reporter: A Different Approach to Media Training

October 25th, 2019 by

Formal media training is important. But its value is lessened when the same formula is used regardless of the client. That’s why PR veteran Arthur Solomon always believed that the account team should play a crucial role in the process and insist that the media trainers not use the “one size fits all” formula.

9 Things About PR They Didn’t Teach You in College

October 11th, 2019 by

There’s much value in studying PR in college. On the other hand, there are a lot of practical ins and outs about PR that students can miss. This is especially so when it comes to media relations, particularly when your instructors aren’t working media. Veteran PR pro and former journalist Arthur Solomon offers nine insights about PR that you might have missed in college.

Tips to Prepare Your Executive for an Interview

September 18th, 2019 by

Despite what you might have heard, most journalists are not out to get you or your brand’s executives. On the other hand, just because content creators are nice people, doesn’t mean you shouldn’t be prepared for an interview. Veteran PR pro and former journalist Arthur Solomon offers tips PR pros can use to ensure that interviews go smoothly.

How to Create the Perfect PR Person

August 6th, 2019 by

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.

Tips for How PR Pros Should Answer Media Questions

May 15th, 2019 by

There’s no rule in media relations that says communicators need to answer a reporter’s question immediately, particularly during a crisis. Never lie to a reporter, but sometimes doing the best thing for a brand means deferring on a question until you’re ready with an answer that’s carefully crafted. Veteran communicator Arthur Solomon offers tips about how to do this well.