Stories by Arthur Solomon

Because of the major media’s increasingly negative reporting about sports and athletes, our author writes, there is evidence that PR practitioners should throw out the old sports marketing publicity playbooks and provide fresh ideas for clients.

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Consider these lessons learned when preparing your client for an interview with reporters.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.