Stories by Arthur Solomon

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

Books about mishandling PR crises often include sagas about Boeing, Wells Fargo, Volkswagen, the tobacco industry and BP. An accompanying chapter should include how sports mishandles PR crises. The National Football League (concussion denial, players… Continued

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued