Stories by Arthur Solomon

Because of reduced news staffs and the increasing number of pubic relations people, it’s difficult enough to get your pitch read even in slow news times. But sending a pitch during a major breaking news story is certain to have it ignored.

Consider these lessons learned when preparing your client for an interview with reporters.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.

Our author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.

Public relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

Preparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.