PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.
Stories by Arthur Solomon
It’s great to have experienced crisis communicators. Yet some traditional crisis response tactics no longer work. Here are a few.
If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued
Even before yesterday’s (June 28) riveting testimony from Cassidy Hutchinson, there were several important lessons about creating a PR media campaign and pitching that emerged from the January 6 Select Committee hearings. 1. The most… Continued
One thing’s certain: the May 2 leak of Justice Alito’s draft overturning Roe v. Wade stripped management of its PR strategy of remaining silent on controversial social and political issues. Saying ‘We are not political’… Continued
Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.
When a misquote or other media relations mistake occurs, sometimes it’s best to leave it be. Even better, avoid off-the-record comments altogether.
All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.
A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.