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Whether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.

We asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.

Do you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).

United’s decision to abolish change fees may empower consumers’ purchasing options, but also shows a half-hearted attempt at winning those health-conscious customers back. While other airlines may follow suit if United’s decision results in a travel windfall, quality customer service will remain a key strategy.

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.

We asked veteran PR pro, DC insider and crisis guru Gene Grabowski of kglobal to assess the effectiveness of messages presented at the political conventions. Which speakers (if any) benefitted from the virtual format, seemed genuine, used humor effectively and, most important, persuaded undecided voters to support their candidate?

“Stick to sports” is what many contrarians say when athletes become involved in social and political causes. However, athletes enjoy a high-profile platform, and many want to utilize that visibility for change. More than athletes, they are human beings. Will the current movement mature and work toward solutions?

In this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

Women hold 73% of PR jobs, yet their representation in management and pay still lag behind male colleagues. While women in all industries have a ways to go to reach full equity, brands are acknowledging and embracing a need for change. We look at how organizations honored Women’s Equality Day on social media.